The Advertisement Insight section tracks every interaction with ads displayed inside your event app — views, clicks, and the individual attendees behind each action. Use it to report on ad ROI for your advertising partners and sponsors.
Go to Analytics → Advertisement Insights in the left sidebar.
| Metric | What It Counts |
|---|---|
| Advertisement Views | Total times any ad was viewed by attendees |
| Advertisement Clicks | Total times any ad was clicked by attendees |
The Ad View List table breaks down views per advertisement — showing the ad image, name, which screen it appeared on, and total view count. Click Viewed By to see which specific attendees viewed that ad.
| Column | Description |
|---|---|
| Image | Ad creative thumbnail |
| Name | Sponsor/advertiser name |
| Display Screen | Where in the app the ad appeared |
| Total Viewed Count | How many times it was viewed |
| Action | “Viewed By” button to see attendee list |
The Ad Click List table shows a per-advertisement breakdown of clicks — same structure as the View List. Use it to identify which ads drove the most engagement.
Click Viewed By on any ad to open the attendee list for that advertisement — showing which specific attendees viewed or clicked it. Use this for granular advertiser reporting.
Q: What counts as a “view” for an advertisement?
A: A view is recorded each time an attendee's screen displays the ad — regardless of whether they click it.
Q: Can I see which ads had the highest click-through rate?
A: Not as a direct metric — but you can calculate it manually: Ad Clicks ÷ Ad Views for each advertisement from the View and Click lists.
Q: Can I export advertisement data?
A: Yes — go to Analytics → Export Data → Advertisement Data.
Q: Does Advertisement Insight track individual attendees?
A: Yes. Using the “Viewed By” action on any ad opens a list of the specific attendees who viewed or clicked it.
