After sending a campaign, you will want to know how it performed. Eventify provides detailed analytics, email logs and, for attendee campaigns with push notifications, a push report so you can track deliveries, opens, and failures. This guide shows you how to access and interpret your campaign performance data.
From the Eventify Admin Panel, click on Campaign in the left sidebar.
Locate the campaign you want to review. You can use the search bar to find it by name, or browse the tabs:
On the campaign row, check the statistics shown under the campaign status to view the campaign performance. They appear once an email campaign has the status Sent.
The analytics view shows key performance metrics for your campaign: sent, failed and open.
The status next to each campaign tells you where it is: Scheduled, Processing, Sent or Inactive.
These metrics give you a quick overview of how well your campaign performed.
Email logs provide a detailed, per-recipient breakdown of every email sent in the campaign.
On the campaign row, click the View Email Report action to open the Email Logs window. This action appears for email campaigns with the status Sent.
The email logs show a table with the following information for each recipient:
The top of the window shows the total number of logs, and you can use the search box to find a specific recipient.
Click View Content on the campaign row to open the Email Content window and see the email design used for the campaign. To check that template variables are filled in with real data, send a test email (see below).
Event attendee campaigns can also send a push notification. Once such a campaign is Sent, a Push Report action appears on its row, next to View Email Report when the campaign also sent an email.
You can send a test email at any time to verify how your campaign looks in an inbox.
Open the campaign and click Send Test Email in the Email Campaign Settings window. You can also use Send test to me in the Campaign Summary on the Schedule & Send tab.
Choose who should receive the test email — you can select from your contact users or event attendees. Enter or select the recipient and send. The email address must belong to a contact or attendee of this event.
Open the recipient's inbox to verify the email content, formatting, subject line, and that any template variables are displaying correctly.
Here is how to make sense of your campaign performance:
The analytics view shows sent, failed and opened counts for the campaign, with the open rate as a percentage.
Send a test email to a contact or attendee of your event and check it in their inbox. View Content on the campaign row shows the email design used for the campaign.
You can select a recipient from your contact users or event attendees when you click Send Test Email. The address must belong to a contact or attendee of this event.
It appears only for email campaigns with the status Sent. Scheduled, Processing and Inactive campaigns do not have email logs yet.
No. Push notifications are available only for event attendee campaigns, so contact campaigns show email statistics only.
Open View Email Report and type the email address in the search box at the top of the Email Logs window.
