After sending a campaign, you will want to know how it performed. Eventify provides detailed analytics and email logs so you can track deliveries, opens, and failures. This guide shows you how to access and interpret your campaign performance data.
How To View Campaign Analytics
Step 1: Navigate to Campaign in the sidebar
From the Eventify Admin Panel, click on Campaign in the left sidebar.
Step 2: Find your campaign in the list
Locate the campaign you want to review. You can use the search bar to find it by name, or browse the tabs:
Step 3: Check the analytics/statistics on the campaign
On the campaign row, check the analytics or statistics action to view the campaign performance.
Understanding Campaign Metrics
The analytics view shows key performance metrics for your campaign: sent, failed and open.
These metrics give you a quick overview of how well your campaign performed.
How To View Email Logs
Email logs provide a detailed, per-recipient breakdown of every email sent in the campaign.
Step 4: Click "View Email Logs" on the campaign
On the campaign row, click the View Email Logs action to open the detailed log view.
Step 5: Review the log entries
The email logs show a table with the following information for each recipient:
Step 6: View email content from logs
Click on View Content on any log entry to see the actual email content that was sent to that recipient. This is useful for verifying that template variables were replaced correctly with the recipient's actual data.
How To Send a Test Email
You can send a test email at any time to verify how your campaign looks in an inbox.
Step 7: Click "Send Test Email" on the campaign
On the campaign row, click the Send Test Email action.
Step 8: Select a recipient for the test
Choose who should receive the test email — you can select from your contact users or event attendees. Enter or select the recipient and send.
Step 9: Check the test email in the recipient's inbox
Open the recipient's inbox to verify the email content, formatting, subject line, and that any template variables are displaying correctly.
Interpreting Your Results
Here is how to make sense of your campaign performance:
A high open rate generally indicates that your subject line and sender name were effective in capturing attention.
A low open rate may suggest that your subject line was not compelling enough or that your emails are not reaching the inbox.
A high click rate shows that your content and call-to-action were relevant and engaging to your audience.
Low engagement despite high opens may indicate that your email content did not meet recipient expectations or lacked a clear call-to-action.
Delivery failures or bounces often point to invalid email addresses or issues with your contact list quality.
Consistent performance trends across campaigns can help you understand what works best for your audience and guide future improvements.
Tips for Analyzing Campaign Performance
Review your campaign analytics shortly after sending and again after some time has passed to get a more complete picture of performance.
Always compare multiple metrics together rather than focusing on just one, as open rates, clicks, and failures all tell different parts of the story.
Use email logs to investigate any delivery issues or failures so you can identify and fix problems with specific contacts.
Send test emails before and even after campaigns to ensure your formatting and personalization remain consistent.
Track performance across different campaigns over time to identify patterns and improve your future email strategy.
Keep your contact list updated and clean, as poor data quality can negatively affect your campaign results.
