Eventify vs Brella compares two event platforms for networking and meetings, in each vendor's own words. Eventify is an all in one event management platform for conferences and B2B events. Brella's homepage headline reads “Event App Built for Meaningful Meetings”2.
Eventify vs Brella: Networking And Meetings, Side By Side
Matchmaking, 1-1 meetings, sponsors and exhibitors, registration, check-in, AI and MCP servers. Every Brella statement on this page is quoted from Brella's own website, developer docs or Help Center, with the source listed at the bottom. Eventify facts come from our pricing page and knowledge base.
| Topic | Eventify | Brella |
|---|---|---|
| Headline | “The all-in-one event management platform” | “Event App Built for Meaningful Meetings”2 |
| Networking | Tag-based matchmaking and 1-1 meetings; AI matchmaking on Ultimate | “AI-powered matchmaking”1 |
| Pricing | Published, from US$999 per event | No plan prices on Brella's public pages1, 21; ticket fees “Basic Stripe fees + 2%”5 |
| AI agent (MCP) | MCP server, more than 200 tools, Ultimate, Beta Preview | MCP server: “The MCP is in private beta.”8 |
| Last checked | 9 Nov 2026 | 9 Nov 2026 |
Eventify is trusted by organisers of conferences, summits, expos and corporate events worldwide

Eventify vs Brella: Who Each Platform Is Built For
Two short profiles, each written from the vendor's own website. No ratings, no reviews, no guesses.
An All In One Event Management Platform
“The all-in-one event management platform that makes your in-person or virtual B2B events & conferences more successful than ever before.”
- What is in the box
- Registration and ticketing, the event app and web app, matchmaking and 1-1 meetings, check-in and on-site badge printing, exhibitor and sponsor tools with lead scanning, and analytics, run from one admin panel.
- How you pay
- A plan per event or per year, from US$999 per event, plus a US$1 Eventify fee per paid ticket (pricing).
- How you start
- A free trial with a 1:1 demo of your own event. There is no free plan.
Source: the eventify.io homepage and pricing page, checked on 9 November 2026.
An Event Platform Built Around Networking
“Brella is an end-to-end event platform built for hassle-free events, smart AI-powered networking, and provable ROI.”1
- How it describes its scope
- “Twelve capability areas in one platform, from AI matchmaking and sponsor monetization to registration, access control and analytics.”2 Event formats: “In-person, virtual, or hybrid”1.
- Who its pages address
- Solution pages for “Associations”, “Corporations”, “Internal events”, “Tradeshows”, “Conferences” and “Academic events”.1
- How you pay
- No plan prices published on Brella's public pages as of 9 November 20261, 21. Its features page says “Contact our team for a full demo of all our features!”1 (see pricing as published).
Sources 1, 2 and 21 below, checked on 9 November 2026.
Matchmaking, Meetings, Sponsors, Check-In And AI Compared
Rows appear only where both vendors' public pages describe the capability. Eventify cells link to our pages and help articles; Brella cells quote Brella and carry a source number.
Last checked 9 November 2026| Capability | Eventify | Brella, as described on its own pages |
|---|---|---|
| Attendee matchmaking | Tag-based matchmaking on Engage and Advance: suggestions from shared interests, or group-to-group Advanced Rules with a visibility grid (matchmaking modes). AI-based matchmaking on Ultimate. | “Matchmaking suggests people to meet based on the interests attendees select and the goal they set for each interest.”14 Its event app page adds: “The powerful AI recommends meetings based on pre-vetted and usage-based data.”4 |
| 1-1 meetings | Attendees request, accept or decline 1-on-1 meetings in the app (chat and meetings); on Advance and Ultimate the Meeting Planner adds meeting rooms and tables with time slots. | “Once a suitable match is found, attendees can suggest a meeting at a mutually convenient time”3. “Brella can offer automated table assignments for each meeting slot (if enabled by your team).”1 For groups: “Invite colleagues or other event attendees to your meetings through our group meeting feature.”2 |
| Organiser-arranged meetings | Admins pre-create 1-on-1 meetings between two registered attendees, for example sponsor-to-attendee introductions, or bulk import many from a CSV file. | Managed Meetings: “Design, sell and deliver hosted buyer and managed meeting programs for any kind of event, inside the Brella event app.”7 “Brella builds the schedule from both sides' preferences and tracks every commitment through to delivery.”7 |
| Chat and video | 1-1 chat and messaging on every plan. A 1-on-1 meeting can carry a location or a live URL. | Lists “In-app private messaging”1 and says: “All meetings scheduled through Brella offer an in-app video call option.”1 |
| Sponsors and exhibitors | Sponsor and exhibitor self service portals, floor plans with booth selling and advertisement banner space on Advance and Ultimate. | For sponsor admins: “Offer sponsors controlled access to an event, so they can customize their own virtual booth, manage their representatives and explore relevant analytics in real-time.”1 “Let your sponsors access and export all event data like lead lists, engagement metrics, booth visitors analytics and more.”6 |
| Lead scanning | Lead scanning and qualification, a custom lead form and AI business card scan on Advance and Ultimate; attendees also exchange contacts by QR code in the app. | “Built in lead and contact scanning to manage your event activity and increase ROI.”2 “Lead scanning works in the mobile app and in the web app.”12 |
| Registration and ticketing | A registration flow builder, drag and drop form designer with conditional fields, paid and free tickets, coupons, capacity and waitlists, and your own Stripe account, on every plan (event registration). | “Sell tickets, register attendees and automatically give them access to specific parts of your event with Brella Ticketing.”5 “Offer a combination of free and paid tickets for any event”5, with “Custom form questions for each ticket-type”5. |
| Event app and branding | The Eventify event app for iOS and Android plus a web app from Engage; logo, colours and app menu in the branding module; a custom branded white label app as a paid add-on. | Lists a “Responsive web app for every device”, a “Native iOS app” and a “Native Android app”.1 Its event app page describes a “white-labeled event app available for iOS, Android, and web”4. |
| Check-in and badges | Check-in in the Eventify app and on iPad and Windows kiosk apps, a badge designer, and pre-printed or on-demand badge printing, on every plan (event check-in, badge printing). | Brella's Help Center says of each registrant's QR code that “you can print it on badges or use it with a check-in system”12. It also says: “Brella has no check-in screen of its own.”12 For on-site check-in it describes an integration: “The Xtag integration sends your event's registrants to Xtag, an on-site check-in service.”13 |
| Integrations and API | Zapier, HubSpot and Salesforce integrations, API access and a content API on Advance and Ultimate. | “Brella has a public, documented REST API, the Brella Core API.”8 Its features page lists “Webhooks” and “Zapier for no-code integrations”.1 |
| Security | ISO 27001:2022 certified, SOC 2 Type 2 certified and GDPR, on every plan (security). | “Brella holds ISO 27001 certification.”8 “We ensure GDPR compliance and commit to this in a data processor agreement with our customers.”18 |
| Support | Standard support and a 20 minute onboarding on Engage; priority support and 2 hours of 1-1 training by an account manager on Advance and Ultimate; a Dedicated Support Agent add-on. | Lists a “Dedicated Customer Success Manager”1 and “24/7 support for you, your attendees and your sponsors”19. |
| MCP server | The Eventify AI Agent: more than 200 tools at https://amcp.eventify.io/api/v2/mcp; works with Claude, ChatGPT, Gemini CLI and other MCP clients; OAuth 2.1; Ultimate plan, Beta Preview. | “Brella has an official MCP server so AI assistants such as Claude or ChatGPT can work with Brella event data, with your permissions.”8 “The MCP is in private beta.”8 Endpoint: “production uses https://api.brella.io/api/mcp”9. Number of tools not published9, 10, 8; Plan not published on its public pages8, 9, 1. |
| AI features | Event AI Copilot in the attendee app and AI-based matchmaking on Ultimate; AI business card scan on Advance and Ultimate; the AI Form Builder and AI import in the admin panel. | “Natural language search lets attendees ask questions in their own words”15, and it returns “an AI-written answer when the question asks for one”15. |
Eventify also covers abstracts and call for papers, the agenda builder, gamification and push notifications. Those are listed in Where Eventify fits, without any claim about Brella.
See Matchmaking, Meetings And Lead Scanning In One Demo
Set up interests, book a 1-on-1 in a meeting room, scan a lead at a booth, then check the attendee in and print the badge.
AI Matchmaking, Assistants And MCP Servers, In Plain Words
If you are comparing AI-based networking apps similar to Brella, this is the part that changes fastest. Both vendors publish an MCP server; here is what each one says, checked on 9 November 2026.
What An MCP Server Is
MCP stands for Model Context Protocol. A vendor's MCP server publishes tools that an AI assistant such as Claude or ChatGPT can call once you connect it, for example to look up an attendee or pull a report.
- Tools: each tool is one action the assistant can take.
- Clients: the AI apps the vendor says it works with.
- Sign-in: how the assistant proves it may act for you.
- Plan: which subscription includes it, and whether it is in beta.
Eventify: The AI Agent Beta Preview
- More than 200 tools across the parts of Eventify teams use every day.
- One server URL:
https://amcp.eventify.io/api/v2/mcp - Works with Claude, ChatGPT, Gemini CLI and other MCP clients, with OAuth 2.1 sign-in.
- Ultimate plan, Beta Preview.
- Event AI Copilot: the AI Companion answers attendees' questions about the event in plain language in the mobile app, on Ultimate.
- AI matchmaking on Ultimate, and AI business card scan for exhibitors on Advance and Ultimate.
- In the admin panel: the AI Form Builder adds registration fields from a plain-words request, and the AI import turns a PDF, document or web page into rows you check.
Brella, On Its Own Pages
“Brella has an official MCP server so AI assistants such as Claude or ChatGPT can work with Brella event data, with your permissions.”8
- What the MCP does: “Brella's MCP server lets an AI assistant read or update event data through the permissions already configured on a Core API token.”9
- AI matchmaking: “During the onboarding process, participants can specify their exact objectives for attending, allowing for more precise matchmaking.”3 For sponsors it lists “AI-powered prospecting”.1
- Natural language search: “Contact Brella to have natural language search activated for your event.”15
- AI assistant prompts: “An AI assistant can draft the categories, interests and intents for your event and write them as a CSV file in the format Brella imports.”16
- Agent skill: “The Brella Core API skill helps an agent work with your event data: build an agenda, analyze a conference, prepare an exhibitor report or create a dashboard.”10
From Brella's integrations page, its Core API documentation and its organizer Help Center.
| MCP factor | Eventify | Brella, as described on its own pages |
|---|---|---|
| Server URL | https://amcp.eventify.io/api/v2/mcp | Its docs say: “production uses https://api.brella.io/api/mcp”9 |
| AI clients named | Claude, ChatGPT, Gemini CLI and other MCP clients | Claude or ChatGPT, as examples.8 The docs add: “Use a client that supports remote Streamable HTTP MCP with bearer-token authentication”9 |
| Number of tools | More than 200 tools | Number of tools not published9, 10, 8. The MCP docs page is summarised as: “Connect an AI assistant to Brella with a Core API token and tools generated from its scopes.”9 It adds: “Only supported, authorized actions appear.”9 |
| Sign-in | OAuth 2.1 with PKCE, on Eventify's own sign-in page | “Bearer token: your Core API organization token”9 |
| Plan | Ultimate plan | Plan not published on its public pages8, 9, 1; API keys are created “Once API access is enabled for your organization”8 |
| Status | Beta Preview | “The MCP is in private beta.”8 |
Eventify Pricing And Brella Pricing, As Published
Eventify's plan prices and Brella's published ticketing fees, exactly as printed on 9 November 2026. For a Brella platform price, Brella asks you to contact its team.
Eventify Pricing
| Plan | Single event | Multiple events |
|---|---|---|
| Engage | US$999 per event400 attendee credits | US$1,799 per yearPaid annually, 1,500 credits |
| Advance | US$1,499 per event400 attendee credits | US$3,599 per yearPaid annually, 1,500 credits |
| Ultimate | Contact us | Contact us |
| Register | Contact usRegistration, ticketing, badges and check-in, no event app | |
- Networking by plan: 1-1 meetings and tag-based matchmaking from Engage; the Meeting Planner with rooms on Advance; AI matchmaking on Ultimate.
- US$1 per additional attendee beyond your plan's credits.
- Paid ticket fee: US$1 per paid ticket, with volume discounts available, plus your payment gateway's own fees.
- Add-ons: Custom Branded App, Event Concierge Service and a Dedicated Support Agent.
- No free plan. Start with a free trial after a demo; nonprofits get 10% off all plans.
Prices change; check Eventify's pricing page.
Brella Pricing And Fees
Prices change; check Brella's pages or ask Brella for a quote.
How the models differ. Eventify publishes plan prices per event and per year and adds a US$1 fee per paid ticket. Brella's public pages publish its ticketing fees but not its plan prices, which come from its team. For a like-for-like view, ask both vendors to price the same event, with the same attendee numbers and features.
Pricing One Conference Or Expo?
Start with a free trial and a 1:1 demo, then pick Engage from US$999 or Advance, with the Meeting Planner and lead scanning, from US$1,499 per event.
Running Several Events A Year?
- Engage from US$1,799 per year, paid annually
- Advance from US$3,599 per year, paid annually
- 1,500 attendee credits included on annual plans
Networking, Meetings And Event Day In One Platform
Eventify suits conferences, summits, expos and B2B events that want matchmaking and meetings alongside registration, check-in, badges and exhibitor tools in one admin panel.
Matchmaking On Your Rules
- Shared-interest or group-to-group matchmaking.
- A visibility grid between user groups.
- AI matchmaking Ultimate
1-on-1 Meetings And Rooms
- Meeting requests in the event app.
- Admin pre-created meetings and CSV import.
- Meeting rooms and tables Advance
Check-In And Badge Printing
- QR check-in in the app or at kiosks.
- Badges printed at the kiosk.
- Zebra and Brother printers.
Exhibitors, Sponsors And Leads
- Lead scanning and qualification Advance
- Floor plans with booth selling Advance
- Sponsor and exhibitor self service Advance
When Brella May Be The Better Fit
If you are looking at alternatives to Brella, or at Brella itself, these are the cases where Brella's own pages describe what you need. Pick the tool that fits your event.
You sell guaranteed meetings as a product
Brella's Managed Meetings page says: “Managed Meetings turns meetings into inventory you can price, package and sell.”7
Eventify admins can pre-create 1-on-1 meetings and import them from CSV; ask us how that maps to your program.
Your meetings happen on video
Brella's features page says: “All meetings scheduled through Brella offer an in-app video call option.”1
Eventify 1-on-1 meetings take a location or a live URL, such as a virtual meeting link.
Your event runs on structured meeting formats
Brella's matchmaking page lists formats such as “Investor Meetings”, “Business Speed-dating” and “Mentor-Mentee Meetings”.3
Eventify matches on shared interests or group-to-group rules, with AI matchmaking on Ultimate.
Your tradeshow is built on buyer and seller meetings
Brella's tradeshow page describes: “From broad brand awareness to targeted, relevant 1:1 meetings between buyers and sellers”20
Eventify covers exhibitor lead scanning and booth selling on floor plans on Advance.
You want many events in one branded app
Brella's event app page lists: “Container App - Host unlimited amounts of events in one app”4
Eventify offers a custom branded app as a paid add-on; ask us about running several events in it.
You keep your current registration system
Brella's event app FAQ says: “We are agnostic when it comes to registration providers.”4
Eventify includes registration and ticketing on every plan, and connects to other tools through Zapier and the API on Advance.
Comparing more than one tool? Read Eventify vs Cvent, Eventify vs Whova and Eventify vs Eventbrite, or start from all Eventify comparisons.
Bring Your Next Event, See Its Networking Set Up In Eventify
A 1:1 walkthrough of matchmaking, meetings, the event app, lead scanning and check-in, based on the event you are planning.
In your demo
- Matchmaking: interests, Advanced Rules and the visibility grid.
- 1-on-1 meetings with rooms and tables.
- Lead scanning at a sample booth.
- Which plan fits, at published prices.
Moving From Another Networking Platform
Only steps documented in the Eventify knowledge base and Brella's Help Center.
- Export your data. Brella's Help Center says: “Three exports give you people data as CSV files sent to your email: the registrant list with invite details, the open chats between attendees, and an attendee file formatted for a CRM import.”17 “Brella emails every file as a zip to the address you use for the admin panel.”17 For the agenda, Brella's features page says you can “Use CSV files to import your schedule directly into Brella, and export any updates as CSV directly from Brella's Admin Panel”1.
- Import people and content. People > Manage Attendees > Import bulk-imports a CSV or Excel file, mapped to each group's registration form. For exhibitors, speakers and sponsors, the AI import reads a PDF, document, image, pasted text or web page into rows you check before saving.
- Rebuild the agenda and meetings. Import and bulk edit the agenda on every plan, import 1-on-1 meetings from a CSV file, and on Advance and Ultimate bulk create meeting rooms and tables.
- Get help moving. A 20 minute onboarding on Engage; 2 hours of 1-1 training by an account manager on Advance and Ultimate. The Event Concierge Service add-on populates your app, and data entry is listed at US$100 for 4 hours on the pricing page.
| Name | |
|---|---|
| Emma Collins | emma@example.com |
| D. Nkemelu | dn@example.com |
| Sofia Klein | sofia@example.com |
| M. Haddad | mh@example.com |
| Lars Becker | lars@example.com |
2 hours of 1-1 training by an account manager on Advance and Ultimate; a 20 minute onboarding on Engage.
What Event Organisers Say About Eventify
Three organisers on their own Eventify events. Each video has a matching case study.
Oklahoma Mine Health & Safety Conference
On QR session check-ins, sponsor listings and the agenda in the conference's first year with an app.
Read the case studyWomen in Mining Annual Conference
A volunteer with no event planning background ran a three-day, 500-person conference on Eventify.
Read the case studyVRWS
On gamification and the first year in 12 years that every attendee had the app at the event.
Read the case study
“It is a great app. I've told others actually that I recommend it.”
Chassey Kirk, Oklahoma Mine Health & Safety Conference. Read the case study
These quotes and videos are about Eventify only. None of them compares Eventify with Brella. More stories: Eventify case studies.
Plans Start At US$999 Per Event
Registration, ticketing, the event app, 1-1 meetings, check-in and badge printing on one plan. Book a demo and we will map your event to the right plan.
Annual plans from US$1,799 per year. Prices change; check the pricing page.
Eventify vs Brella FAQ
What is the difference between Eventify and Brella?
How much does Eventify cost?
How much does Brella cost?
Does Eventify have AI matchmaking?
Can organisers schedule meetings for attendees in Eventify?
Does Eventify include check-in and badge printing?
Does Eventify or Brella have an MCP server for AI assistants?
Can I move my event data from Brella to Eventify?
Does Eventify have a free plan?
How was this comparison checked?
Sources And How We Checked
Every Brella statement above is quoted from one of these Brella pages, or is a dated finding that names them. Checked on 9 November 2026.
Brella pages cited
- 1Our features, "What you get" (Brella; brella.io/pricing opens this page)https://www.brella.io/what-you-getChecked on 9 November 2026
- 2Brella homepagehttps://www.brella.io/Checked on 9 November 2026
- 3AI-powered matchmaking (Brella)https://www.brella.io/event-matchmakingChecked on 9 November 2026
- 4Event app (Brella)https://www.brella.io/event-appChecked on 9 November 2026
- 5Ticketing and registration (Brella)https://www.brella.io/ticketingChecked on 9 November 2026
- 6Sponsors and partners (Brella)https://www.brella.io/sponsorsChecked on 9 November 2026
- 7Managed Meetings and hosted buyer programs (Brella)https://www.brella.io/managed-meetings-hosted-buyer-programsChecked on 9 November 2026
- 8Integrations, with the API and MCP questions (Brella)https://www.brella.io/integrationsChecked on 9 November 2026
- 9Connect through MCP (Brella Core API documentation)https://docs.brella.io/agents/mcp/Checked on 9 November 2026
- 10Build with agents (Brella Core API documentation)https://docs.brella.io/agents/Checked on 9 November 2026
- 11Fees Structure (Brella Organizer Help Center)https://help-organizers.brella.io/en/articles/177630-fees-structureChecked on 9 November 2026
- 12QR codes for lead scanning and check-in (Brella Organizer Help Center)https://help-organizers.brella.io/en/articles/182820-qr-codes-for-lead-scanning-and-check-inChecked on 9 November 2026
- 13Check in attendees with the Xtag integration (Brella Organizer Help Center)https://help-organizers.brella.io/en/articles/884174-check-in-attendees-with-the-xtag-integrationChecked on 9 November 2026
- 14How matchmaking works (Brella Organizer Help Center)https://help-organizers.brella.io/en/articles/177659-how-matchmaking-worksChecked on 9 November 2026
- 15Turn on natural language search and the Discovery tab (Brella Organizer Help Center)https://help-organizers.brella.io/en/articles/821701-turn-on-natural-language-search-and-the-discovery-tabChecked on 9 November 2026
- 16Create matchmaking categories with an AI assistant (Brella Organizer Help Center)https://help-organizers.brella.io/en/articles/262439-create-matchmaking-categories-with-an-ai-assistantChecked on 9 November 2026
- 17Export registrants, open chats and CRM data (Brella Organizer Help Center)https://help-organizers.brella.io/en/articles/188091-export-registrants-open-chats-and-crm-dataChecked on 9 November 2026
- 18Security and Privacy (Brella)https://www.brella.io/security-and-privacyChecked on 9 November 2026
- 19Customer success (Brella)https://www.brella.io/customer-successChecked on 9 November 2026
- 20Tradeshows and exhibitions (Brella)https://www.brella.io/tradeshows-and-exhibitionsChecked on 9 November 2026
- 21Contact sales (Brella)https://www.brella.io/contact-salesChecked on 9 November 2026
Compare Eventify On Your Own Event
The most reliable comparison is your own event. Book a walkthrough of matchmaking, 1-1 meetings, the event app, lead scanning, check-in and badge printing.
- Your interests and meeting rooms, set up live on a sample event.
- Check-in and badge printing in the app and at a kiosk.
- Which plan fits, at the prices on our pricing page.
Eventify on G2 · 99% positive · 68 reviews