Most event marketing software promises the same thing: promote the event, fill the room, keep people coming back. Few of them actually close the loop from first click to post-event follow-up. The platforms below are split into three groups: full event management platforms that handle promotion, registration and on-site logistics together, a ticketing marketplace built for public discovery, and the email and marketing-automation tools that keep your audience warm between events.
Disclosure: Eventify publishes this guide. Eventify is included in the list below and assessed against the same criteria as every other platform, including its limitations.
Key Takeaways
What Is Event Marketing Software?
Event marketing software is a set of tools that helps organizers promote an event and convert interest into registrations and attendance. It typically includes an event website or landing page, registration and ticketing, email, SMS or push invitations, social promotion and analytics. Event management platforms go further and handle logistics such as agendas, check-in and event apps.
The distinction matters when you shop. A marketing-automation platform such as HubSpot can nurture leads and send invitations but does not sell tickets or check people in. An event management platform handles registration, on-site operations and attendee communication, but is not built to run year-round lead nurturing for a very large database. Most teams that run frequent events end up using one tool from each group, so the question is usually which one should be the system of record for event data.
The category is growing fast. The global event management software market is projected to reach USD 17.33 billion by 2030, growing at a 13.2% CAGR, according to Grand View Research, and most of that growth is going toward tools that connect to each other rather than single do-it-all platforms.
I see many teams make the same mistake: they pick a mass-email tool for a conference, then spend weeks reconciling registration spreadsheets by hand. Or they pick a heavyweight enterprise platform for a 150-person workshop and pay for modules they never open.
15 Best Event Marketing Software Platforms: A General Overview
I reviewed 15 platforms using factors such as how well they cover promotion and registration, how clearly they publish pricing, how they connect to CRM and marketing data, and what independent users say. Here is the summary, with Eventify noted as the publisher of this guide:
SoftwareBest forStarting priceFree planPlatform typeCventEnterprise event programs and venue sourcingQuote-basedNoFull event management suiteBizzaboBrand-led conferences and lead capture$499 per user per month (billed annually) or $17,999 per yearNoFull event management suiteSwoogoB2B demand-generation events with CRM syncAbout $11,800 per year (1 user)NoEvent marketing and registrationEventifyProfessional events wanting promotion, registration, app and on-site tools in one placePlans with a flat per-ticket fee; see pricing pageFree trialFull event management suitevFairsVirtual, hybrid and in-person eventsQuote-basedNoEvent management suiteWhovaNetworking-heavy conferences and associationsQuote-basedNoEvent management suiteSplashDesign-forward, brand-led field and corporate eventsQuote-based (enterprise)NoEvent marketing platformRingCentral EventsWebinars and virtual or hybrid eventsFrom $119 per organizer per month (annual)NoVirtual and hybrid event platformEventbritePublic ticketed events with built-in discoveryFree for free events; 3.7% + $1.79 per paid ticket plus 2.9% processingYesTicketing marketplaceHubSpotMarketing automation around eventsFrom $20 per seat per monthFree tools availableMarketing automation + CRMActiveCampaignAutomated pre- and post-event email journeysFrom about $19 per monthFree trialEmail and automationMailchimpSimple invitations and reminders on a budgetFree plan; paid plans from roughly $10–15 per monthYesEmail marketingConstant ContactSmall teams sending invitations and RSVPs by emailFrom $12 per monthFree trialEmail marketing with event toolsDotdigitalMid-market omnichannel campaignsQuote-basedNoMarketing automationAsanaPlanning and coordinating event marketing tasksFree personal plan; paid from about $13.49 per user per monthYesProject management
How I Evaluated These Platforms
The platforms in this article are evaluated using the information and documentation vendors publish on their official websites, plus independent user reviews from G2 and Capterra as of October 2026. Several platforms show “Quote-based” pricing because they price by attendee volume, number of users, event count or contract length. Prices change often, so confirm current figures with each vendor before you commit.
My evaluation is based on the following questions:
Is It a Full Event Platform, a Ticketing Marketplace, or a Marketing Tool With Event Features Added On?
In practice, event marketing tools fall into three buckets. Full event management suites, such as Cvent, Bizzabo, Swoogo, Eventify, vFairs, Whova and Splash, cover the span from website and registration to on-site check-in. A ticketing marketplace such as Eventbrite specializes in selling tickets and putting your event in front of a public audience. Marketing-automation and email platforms, such as HubSpot, ActiveCampaign, Mailchimp, Constant Contact and Dotdigital, are strongest at audience building and follow-up. The right choice depends on one question: is the event itself your product, or is it one channel in a broader marketing program?
Can Promotion and Registration Happen in the Same Place?
When the invitation, the landing page, the registration form and the confirmation all live in one system, you can see which channel produced each registration without stitching data together. When they do not, you rely on UTM tags, exports and imports. For a single yearly event that is manageable. For a monthly event series it becomes a real drain on staff time and a source of reporting errors.
How Does It Connect to Your CRM and Marketing Data?
Look for native integrations with the CRM you already use (HubSpot, Salesforce, Marketo and similar) and an open API or Zapier connection as a fallback. I weigh native two-way sync more heavily than export files, because it keeps attendance data attached to the contact record.
What Does It Really Cost?
The subscription is only part of the bill. Percentage-based ticket fees, per-user pricing, annual contracts, paid add-ons such as on-site badge hardware, and payment-gateway fees can each change the total. I flag quote-based pricing as “Quote-based” rather than guessing, and I recommend asking every vendor for the total cost of ownership for a specific event size.
What Do Independent Users Say?
Reviews on G2 and Capterra are broadly positive across this category, but feedback varies by team size and event type. Smaller teams tend to praise ease of setup and support. Larger organizations more often mention reporting depth, integrations and customization limits. The table below summarizes publicly listed ratings as of October 2026:
SoftwareG2 ratingCapterra ratingCvent4.3 (2,455 reviews)4.5 (1,099 reviews)Bizzabo4.3 (448 reviews)4.4 (171 reviews)Swoogo4.9 (214 reviews)4.7 (82 reviews)Eventify4.8 (68 reviews)Listings growingvFairs4.7 (1,787 reviews)4.8 (635 reviews)Whova4.8 (1,956 reviews)4.8 (2,497 reviews)Splash4.4 (376 reviews)4.6 (60 reviews)RingCentral Events4.5 (996 reviews)4.5 (326 reviews)Eventbrite4.3 (914 reviews)4.6 (5,837 reviews)HubSpot Marketing Hub4.4 (16,002 reviews)4.5 (6,261 reviews)ActiveCampaign4.4 (14,818 reviews)4.6 (2,572 reviews)Mailchimp4.3 (12,995 reviews)4.5 (17,629 reviews)Constant Contact4.1 (7,625 reviews)4.3 (2,956 reviews)Dotdigital4.4 (1,245 reviews)4.3 (188 reviews, listed as Dotmailer)Asana4.4 (14,052 reviews)4.5 (13,744 reviews)
Ratings reflect publicly listed figures at the time of the last update and they may change over time. Please check the public rating before making a decision.
The 15 Best Event Marketing Platforms, Reviewed in Detail
Cvent - Event Marketing Platform
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Cvent is the best-known name in enterprise event technology. Its registration, attendee hub and on-site products sit alongside a large venue-sourcing network, which is a real differentiator if you plan many in-person meetings and need to compare venues. For marketing, it offers event websites, email invitations, agenda and session management, and lead capture through exhibitor tools.
The tradeoff is complexity and cost. Cvent does not publish prices; you request a quote based on the products you choose, and third-party sources commonly place enterprise contracts in the five to six figure range per year. Reviewers value its depth but often mention a steeper learning curve than lighter tools. I would shortlist it only if you have a dedicated events team and enough volume to use the modules you pay for.
I rank Cvent best for enterprise event programs. No other platform here pairs a large venue-sourcing network with registration, an attendee hub and on-site tools at this scale, so global teams running dozens of events a year can manage sourcing, promotion and reporting with one vendor. It earns its price only with enough event volume.
Pricing: Quote-based, by product (registration, attendee hub, on-site and others).
Bizzabo - Event Marketing Software
Bizzabo positions its platform around the whole event experience: a website builder, registration and ticketing, a mobile app, agenda tools and analytics, with integrations that include HubSpot, Marketo, Salesforce and Slack. Its Klik SmartBadge lets attendees exchange contact details with a tap, which is a useful lead-capture feature for sponsor-heavy events, though the hardware is priced separately.
Reviewers commonly praise the dashboard and support, while others mention limited customization and a website editor that needs improvement. It is a polished option for teams with a budget, but pricing is high for small or infrequent events.
Bizzabo is my pick for brand-led conferences where sponsors matter. The Klik SmartBadge turns networking into captured leads, and native HubSpot, Marketo and Salesforce integrations carry those leads into your stack. If sponsor value and a polished attendee experience drive your event, Bizzabo delivers both, provided the budget supports it.
Pricing: “Event Experience OS” from $499 per user per month billed annually, or $17,999 per year for enterprise use. Klik SmartBadge pricing is quote-based.
Swoogo - Event Marketing Management Software
Swoogo is built around event marketing for B2B teams. Its strength is flexibility: custom registration flows, event websites, call-for-speakers workflows and integrations with CRMs and marketing platforms such as HubSpot, Salesforce and Marketo.
Pricing is premium. Entry pricing is about $11,800 per year for a single user, with more users and add-ons quoted separately, which puts Swoogo out of reach for many small teams.
Swoogo is the best fit for B2B demand-generation teams. Flexible registration flows and clean CRM and marketing-automation sync mean every registrant lands in your funnel with the right data. Reviewers show strong satisfaction, and it suits marketers who care more about pipeline than a flashy event app.
Pricing: About $11,800 per year for one user; additional users and add-ons are quote-based.
Eventify - Event Marketing Software
Eventify is an all-in-one event management and marketing platform. It covers the event website, registration and ticketing, email and push notifications, a branded mobile and web app, agenda building, exhibitor and sponsor management, check-in and badge printing, and post-event analytics. The practical marketing advantage is that promotion and conversion happen in the same system as registration. Once people register, they land in the event app, where organizers can message them, run polls and surveys, and enable one-to-one meetings and tag-based matchmaking.
The pricing model is the first thing I would look at. Instead of taking a percentage of ticket revenue, Eventify charges a flat fee per paid ticket on top of plan and payment-gateway fees. That matters more as ticket prices rise, because a percentage fee grows with the price and a flat fee does not. Higher tiers add AI-assisted reporting and an AI copilot.
I also want to be clear about what Eventify is not. It is not a standalone email-marketing or marketing-automation platform, so if your main job is nurturing a very large contact database, you will pair it with a tool like HubSpot or ActiveCampaign. It also has no consumer discovery marketplace like Eventbrite, so you bring your own audience.
See Eventify's registration, event app and check-in flow in action in this walkthrough: watch the video.
Pricing: Four plans (Single Event, Engage, Advance, Ultimate) with per-event and annual options, a flat per-paid-ticket fee instead of a percentage commission, and payment-gateway fees charged separately. A free trial is available.
vFairs - Online Event Marketing Software
vFairs covers virtual lobbies, exhibitor booths, one-to-one networking, lead retrieval and in-person registration and check-in in one platform. Reviewers consistently mention responsive support and project managers who guide setup. Some reviewers cite limits in customization and platform flexibility, which is worth testing in a demo if your event has unusual requirements.
Pricing is quote-based and depends on event type and scale. vFairs is a strong fit when exhibitors and virtual engagement are central, and a heavier choice for a simple ticketed meetup.
vFairs is my choice for virtual and hybrid events with exhibitors. Virtual lobbies, booths, one-to-one networking and lead retrieval come in one platform. For career fairs and expos, it is a leading option.
Pricing: Quote-based, by event type and scale.
Whova - Event Marketing Tool
Whova is conference-first. It combines registration, agenda and session management, an event app with community boards and attendee networking, abstract management, name badges and check-in. Reviewers like the all-in-one approach and attendee engagement; some mention that notifications can be excessive and that the interface can feel crowded.
Whova prices by event rather than by fixed subscription, and its registration product is transaction-based. That makes costs scale with attendance, so request a quote based on your expected numbers.
Whova is the best fit for networking-first conferences and associations. Its event app, community boards and attendee networking are the centerpiece rather than an add-on.
Pricing: Event-based quotes; registration is transaction-based per ticket.
Splash - Event Promotion Software
Splash focuses on the marketing side of events: designed event pages, branded email invitations, registration flows and integrations with CRMs and marketing platforms such as Salesforce. It is positioned at the enterprise end of the market, so it makes the most sense for teams that run many branded events and need the registration data to flow into their existing marketing stack.
Pricing is quote-based, and third-party sources describe it as starting in the tens of thousands per year. That is a lot for a team with one or two events, and Splash is less suited to public ticketed events where discovery and per-ticket fees are the main concern.
Splash is my pick for design-led, brand-driven event programs. Its branded event pages and email invitations give marketers more creative control than most event platforms, and its integrations with Salesforce, Marketo and HubSpot keep registration data in your stack. For enterprise field-marketing teams, that combination is hard to beat.
Pricing: Quote-based (enterprise).
RingCentral Events - Event Technology Platform
RingCentral Events (formerly Hopin) combines registration, event pages and live streaming for webinars and virtual or hybrid events. For marketing, its value is that registration, reminders and the live experience sit in one platform, so there is less to stitch together when you run a recurring webinar series.
Published plans start at about $119 per organizer per month on an annual contract, with higher tiers at roughly $239 and $359. It is a strong choice for virtual programs and a weaker one for in-person events that need on-site check-in and badge printing.
RingCentral Events is the best fit for webinar series and virtual events. Registration, reminders and live streaming sit in one platform, and published entry pricing from about $119 per organizer per month makes costs easy to forecast. If your events are mostly online, you avoid stitching several tools together.
Pricing: From about $119 per organizer per month (annual); higher tiers available. Confirm current pricing with the vendor.
Eventbrite - Event Promotion Tools
Eventbrite is the most recognizable ticketing marketplace. Its biggest advantage is audience reach: listings can be discovered by people browsing for events, which no private event platform can replicate. Publishing free events costs nothing. For paid tickets, the 2026 fee is 3.7% plus $1.79 per ticket, plus 2.9% payment processing, which often adds up to more than 10% of ticket revenue. See our breakdown of Eventbrite pricing for the full fee structure. Pro plans, reported at $15 to $100 per month, expand email and marketing capacity but do not reduce per-ticket fees.
Eventbrite handles ticketing and basic promotion well. It is thinner on event apps, exhibitor management and deep CRM sync, and reviewers on G2 and Capterra generally rate it highly for ease of use. If your events are open to the public and you depend on discovery, it is hard to beat. If your audience comes from your own list, you may be paying a premium for reach you do not use.
Eventbrite is the best option when you need strangers to find your event. Its marketplace puts listings in front of people already searching for things to do, and checkout is familiar to buyers. For public ticketed events that rely on discovery, that reach can justify the fees.
Pricing: Free for free events. Paid events: 3.7% + $1.79 per ticket plus 2.9% payment processing. Pro plans reported from about $15 to $100 per month. Confirm on Eventbrite's pricing page.
HubSpot - Event Marketing Technology
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HubSpot Marketing Hub is not an event platform, and I want to be upfront about that. It does not sell tickets, run check-in or provide an event app. What it does well is the marketing layer: landing pages, registration forms, segmented email invitations, workflows that nurture registrants and no-shows, and reporting that ties event attendance to pipeline. Because it is built on a CRM, every registration becomes a contact with a history.
Plans start at about $20 per seat per month on Starter, with Professional around $890 per month and Enterprise around $3,600 per month. Many HubSpot teams pair it with an event platform that syncs registrations into the CRM.
HubSpot is my pick when events are one channel in a CRM-driven marketing program. Landing pages, segmented invitations and workflows connect every registrant to a contact record and, ultimately, to pipeline. If your team already lives in HubSpot, few tools tie event results to revenue as directly.
Pricing: Starter from about $20 per seat per month; Professional from about $890 per month; Enterprise from about $3,600 per month. Confirm current figures with HubSpot.
ActiveCampaign - CRM and Event Marketing
ActiveCampaign is an automation-first email and CRM platform. For events, it is most useful for building sequences: an invitation series, reminders based on registration status, a follow-up for attendees and a different one for no-shows. It does not provide ticketing or on-site tools, so you will connect it to a registration platform.
Entry pricing starts around $19 per month, which makes it one of the more affordable ways to add serious automation to an events program.
ActiveCampaign is the best value for event automation. It lets small and mid-sized teams build invitation sequences, status-based reminders and separate follow-ups for attendees and no-shows at a fraction of enterprise prices. If your registration platform is already sorted, this is a cost-effective way to add serious automation.
Pricing: From about $19 per month; higher tiers add more automation, CRM and reporting. Confirm current plans with the vendor.
Mailchimp - Marketing Tools for Events
Mailchimp is a familiar email platform with landing pages, forms and basic automation, which is enough for a small event if registration happens elsewhere. It has a limited free plan, and paid plans start at roughly $10 to $15 per month.
The limit is event depth. Mailchimp does not provide ticketing, agendas or check-in, and its automation is simpler than ActiveCampaign's or HubSpot's. I would use it as a starting point for small events and expect to outgrow it as your program grows.
Mailchimp is the best starting point for small events on a tight budget. A free plan, a gentle learning curve and built-in landing pages and forms let a one-person team send invitations and reminders within an afternoon. You may outgrow it eventually, but it is hard to beat for first events.
Pricing: Free plan with limits; paid plans from roughly $10 to $15 per month. Confirm current limits and prices with the vendor.
Constant Contact - Constant Contact Events
Constant Contact started as an email platform and added event features: registration pages, RSVP tracking, email and SMS invitations and social posting. It is approachable for non-technical teams, with plans at about $12 per month (Lite), $35 (Standard) and $80 (Premium).
The tradeoff is depth. There is no event app, and the tools are not designed for multi-session conferences with exhibitors and speakers. Constant Contact also publishes its own guide on this topic, and I include it here on the same criteria as the others.
Constant Contact is my pick for small organizations that want simplicity. Email, SMS, event registration pages and RSVP tracking live in one approachable tool at a low monthly price, so non-technical teams can promote an open house or workshop and manage responses in one place without learning a separate platform.
Pricing: Lite from about $12 per month; Standard about $35; Premium about $80. Confirm current plans with the vendor.
Dotdigital - Event Marketing Solution
Dotdigital is an omnichannel marketing-automation platform with segmentation, journeys and reporting. It is not event-native, so registration and ticketing come from a connected tool, but it is a capable engine for the surrounding campaigns.
Pricing is quote-based, and mid-market plans are commonly reported at a few hundred dollars per month and up. Choose it if your marketing team already needs this level of automation, not just for events.
Dotdigital is the best fit for mid-market teams running multi-channel campaigns. Its segmentation, journeys and reporting across email, SMS and push give event promotion the same rigor as the rest of your marketing. If you need an automation engine rather than an event platform, it is a strong choice.
Pricing: Quote-based. Confirm with the vendor.
Asana - Marketing Event Management Software
Asana is a project-management tool, not event software. Its place in this list is as the coordination layer: you can build a template with every task from the first announcement to the post-event survey, assign owners and track deadlines across design, email, social and sponsors. It has a free personal plan and paid plans from about $13.49 per user per month on annual billing.
It does not handle registration, ticketing or attendee communications, so treat it as the planning tool that sits next to the platforms above.
Asana is the best planning layer for event marketing. Reusable campaign templates, clear owners and deadlines keep design, email, social and sponsor tasks on schedule from announcement to post-event survey. It does not sell tickets, but its free tier makes it an easy way to stop launch dates slipping.
Pricing: Free personal plan; paid plans from about $13.49 per user per month (annual). Confirm current pricing with the vendor.
Supporting Tools Worth Adding
Three tools that are not event marketing software but often sit in the stack:
- Zapier connects registration data to your CRM, Slack or spreadsheets when no native integration exists.
- Canva produces invitations, social graphics and session slides quickly.
- Hootsuite schedules and tracks social promotion across channels.
What Event Marketing Software Really Costs: A Fee Example
Subscription prices are easy to compare. Ticket fees are not, because they scale with how many tickets you sell and how much each costs. The table below compares the platform fee on a $50 ticket using Eventbrite's published 2026 fee structure (3.7% plus $1.79 per ticket) against a flat $1 per ticket fee such as the one Eventify lists. Payment processing, roughly 2.9% of the order, is broadly similar across platforms and is excluded here, with the Eventbrite all-in figure shown separately.
Event size (at $50 per ticket)Ticket revenueEventbrite service feeFlat $1 per ticketDifferenceEventbrite all-in with 2.9% processing200 tickets$10,000$728$200$528$1,018 (10.2%)1,000 tickets$50,000$3,640$1,000$2,640$5,090 (10.2%)
Which Stack Fits Your Event?
Event typeCore platformAdd if neededConference or expo (200–5,000 people)Eventify, Whova, vFairs or CventHubSpot or ActiveCampaign for year-round nurturingB2B demand-generation eventsSwoogo, Bizzabo or SplashHubSpot, Marketo or Salesforce for CRMPublic ticketed events (concerts, workshops, festivals)EventbriteMailchimp or ActiveCampaign for your own listWebinars and virtual eventsRingCentral Events or vFairsHubSpot for follow-upSmall business open houses and RSVPsConstant Contact or MailchimpCanva for graphicsRecurring event series run by a marketing teamAn event platform plus HubSpot or DotdigitalAsana for task management
How to Promote an Event: A Simple Timeline
Software only helps if the promotion plan behind it is sound. This timeline works for most professional events with a 6 to 12 week lead time; compress or stretch it to fit.
Which Event Marketing Metrics Should You Track?
Set your own baseline from your first event, then compare each event against it. The metrics below tell you whether the marketing worked, not just whether tickets sold.
MetricWhat it tells youWhere to find itRegistrations by sourceWhich channels produce sign-upsEvent platform, UTM reportsLanding-page conversion rateWhether your page and offer persuade visitorsEvent platform or web analyticsCost per registrationWhether paid spend is efficientAd platform plus event platformEmail open and click ratesWhether invitations and reminders resonateEmail or automation toolAttendance (show-up) rateHow well reminders and the offer hold interestEvent platformSession or app engagementWhether the content landedEvent app analyticsPost-event satisfactionWhat to keep or changeSurvey toolPipeline or revenue influencedBusiness impact for B2B eventsCRM
Choose the Event Marketing Software That Fits Your Events
There is no single best tool, only the best fit for your events, your audience and your team. If your events are professional, ticketed and run on your own audience, a full platform with a branded app and a flat per-ticket fee, such as Eventify, keeps promotion, registration and on-site operations in one place and keeps costs predictable as ticket prices rise. If discovery by strangers drives your sales, Eventbrite's marketplace may justify its fees. If your marketing team lives in a CRM, pair a platform that syncs cleanly with HubSpot, ActiveCampaign or Dotdigital.
Whichever you shortlist, run the same test: price a real event, check the CRM integration, and ask for a demo using your own use case. That takes an afternoon and will tell you more than any list, including this one.
Frequently Asked Questions
What is event marketing software?
Event marketing software helps organizers promote an event and turn interest into registrations and attendance. It typically includes event websites or landing pages, registration and ticketing, email, SMS or push invitations, social promotion and analytics. Some platforms also add event apps, check-in and on-site tools.
What is the difference between event marketing software and event management software?
Event marketing software focuses on promotion and registration: pages, invitations, ticketing and attribution. Event management software also covers logistics such as agendas, speakers, exhibitors, check-in and event apps. Many modern platforms, including Eventify, Cvent and Whova, combine both in one product.
What is the best event marketing software in 2026?
It depends on the event. Eventify suits professional events that want promotion, registration and an event app in one platform. Cvent suits enterprise programs, Swoogo and Bizzabo suit B2B demand-generation events, vFairs suits virtual and hybrid events, Whova suits networking-heavy conferences and Eventbrite suits public ticketed events.
What is the best free event marketing software?
Eventbrite charges no fees on free events, and Mailchimp offers a limited free plan for invitations and reminders. Asana has a free personal plan for planning. Free tools usually lack event apps, check-in and deep CRM sync, so they suit small or occasional events.
How much does event marketing software cost?
It ranges from free to six figures a year. Email tools start around $10 to $20 per month, ticketing marketplaces charge per ticket, mid-range event platforms typically price by plan or event, and enterprise suites such as Cvent, Bizzabo, Swoogo and Splash run from five figures annually. Always include ticket fees and payment processing in your comparison.
How do ticketing fees compare across platforms?
Eventbrite charges 3.7% plus $1.79 per paid ticket plus 2.9% payment processing, which can exceed 10% of revenue on a $50 ticket. Eventify lists a flat per-ticket fee instead of a percentage. Payment processing, around 2.9%, is similar across most platforms.
Do I need both event software and an email marketing platform?
Often, yes. Event platforms handle registration, check-in and attendee communication. Email and automation platforms handle audience building and year-round nurturing. If your event platform syncs with your CRM, you can run both without re-entering data.
What features should event marketing software have?
Look for customizable registration and landing pages, ticketing with clear fees, email and push or SMS invitations, attribution by channel, CRM integration, check-in tools, analytics and a mobile app if your event has multiple sessions or exhibitors. Prioritize the CRM connection, because that determines how useful your attendee data is afterward.
How do I measure event marketing ROI?
Track registrations by source, cost per registration, attendance rate, engagement during the event and the pipeline or revenue influenced afterward. Compare each event against your own baseline. Connecting your event platform to your CRM makes the last metric far easier to measure.
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