7 Signs Your Event Needs a Mobile App (Not Just a Website)

7 Signs Your Event Needs a Mobile App (Not Just a Website)

An event website is necessary because it serves as your digital home. It contains all the essential information about your event, including ticket sales, promotions, speakers, sessions, etc. However, once your event grows to the point that it requires a higher level of operations, a website is no longer enough. Below are 7 clear signs that your event needs a mobile app;

Complex agenda:

• When your event grows beyond hosting 50 people, your agenda becomes complex. Multiple sessions and tracks, push notifications, and other features can make a website cluttered. Users will struggle to find what they are looking for, and this might lead to higher bounce rates. However, an event mobile app allows users to build their personalised schedules to their own taste.

Large venues:

• For hybrid or in-person events, attendees may find it difficult to locate the venue. If you are not careful, your team can spend the whole day attending to a lot of “Where is this?” enquiries. However, a mobile app can provide interactive floor maps, session room directions and live updates that make navigation flawless for attendees.

Networking is important:

• It can be tough to get your attendees to network with one another through a website. If your event’s goals include networking and partnerships, you need more than a website. You need a mobile app which fosters interaction before, during and after the event. Attendees can use in-app chats, smart matchmaking and directories to network with one another. 

Real-time engagement is important:

• engagement tools such as surveys, live polls, Q&A, and games can't function effectively on a website. But a mobile app with these capabilities can create a more immersive experience for users. This increases engagement rates and serves as the foundation for a stronger sense of community among attendees.

Better sponsor visibility:

• Modern event sponsors want measurable exposure, not just their logo on your event promotional materials. A website provides passive exposure, but a mobile app tracks every visit, bookmark, click-through, etc. A mobile app also provides featured listings, digital booths, and targeted push notifications that capture quality leads for sponsors.

Multi-day sessions:

• A website can't handle the logistics of multi-day events on its own. Otherwise, attendees will lose track of sessions and miss out on networking opportunities. However, a mobile offers regular push notifications and daily reminders that help attendees manage the multiday event. 

Post-event analytics is necessary:

• If you are looking for a high-quality post-event report to prove ROI for your sponsors and to gain insights to improve future events, you need an event mobile app. A website tells you who registered. A mobile app shows sessions with the most attendees, sponsor booths visited, engagement rates, user behaviour, and more. 

Conclusion

If you are experiencing any of these 7 signs, it's time to take your event to the next level with a mobile app. And what better way to make your event stand out with a personalised and engaged experience than the Eventify mobile app? Download the Eventify app today and unlock the full potential of your events. Start by exploring the platform here.