5 AI-Powered Features That Improve The Attendee Experience 

Artificial Intelligence (AI) has moved beyond being a buzzword to becoming the centre of the events experience industry. It allows event apps to process large amounts of data in record time without friction, while shifting each attendee’s experience from general to personalised. This follows that any event app that has not yet integrated AI-powered features will be lost among the plethora of event apps available. Below are 5 AI-powered features every event app should have to improve its attendee experience;

Personalised networking:

• Networking is a major reason why attendees attend events, yet it can be awkward. This is where AI comes in. It eliminates awkwardness and guesswork and intelligently connects attendees based on shared interests, goals, and more. It uses data such as behaviour patterns, job titles, descriptions and industries to recommend connections. It can also coordinate meeting times between matching attendees. This helps attendees build stronger relationships and connect more effectively with the event brand. 

Smart navigation:

• On-site or hybrid event venues can be difficult to navigate, especiallywhen theys are large. As such, an event mobile app should offer interactive floor maps to guide attendees perfectly. Such interactive maps often include exhibitor booths, restrooms, food stations, and wellness centres. This helps reduce traffic congestion and provides real-time data on movements for organisers. 

Engagement tracking:

• Understanding attendee behaviour in real time, as it happened, without AI, was nearly impossible. Now, AI can analyse attendee tracking and engagement metrics such as Q & A, social media mentions, survey responses, and live polls, enabling both speakers and organisers to adapt accordingly. For instance, if the data shows that a session is underperforming, speakers can switch their delivery mode, or organisers can send targeted push notifications to boost attendance. 

AI-enhanced post-event recaps:

• Many events end with a generic “thank you for attending” email. An event mobile app can stand out by using AI to create a personalised post-event memory feed for attendees. AI can compile individual moments, such as exhibitors and sponsor booths they visited, people they connected with, documents they bookmarked, and notes of key quotes they jotted into highlight reels or short videos. As such, attendees can review their activity on the app in a structured way, making it easier to take action after the event.

AI-powered virtual assistants:

• Keeping up with an event can be overwhelming, especially if it has many sessions and the audience is mainly working-class people. This is where AI-powered chatbots come in. These chatbots are built into the event app and website and act as an attendee’s virtual assistant. They deliver instant answers to every question, offer translations for multilingual audiences, and remind attendees of sessions, among other things. They provide immediate support and ensure no attendee is confused. 

Conclusion

From detecting attendees’ unspoken needs to extending the event's value long after it ends, the aforementioned AI-powered features ensure a satisfactory attendee experience. Eventify has a mobile app that integrates these AI-powered features and more at affordable price packages. Explore this free demo to learn how Eventify can improve your next event!