15 Creative Ways Event Apps Boost Attendee Engagement

15 Creative Ways Event Apps Boost Attendee Engagement

Gone are the days of static websites and print materials in the events experience industry. Now, event apps offer event organisers ample opportunities to deliver personalised, immersive experiences for their attendees. In this article, we will explore 15 creative ways to boost attendee engagement and take your events to the next level.

Leaderboards and games:

• These foster healthy competition among attendees, rewarding top performers with badges and other prizes. Leaderboards and games encourage attendees to enjoy the event fully.

Scavenger hunts:

• These encourage attendees to explore every part of the event and collect rewards. Aside from the fun, scavenger hunts ensure attendees maximise the value of the event.

Missions:

• Another creative way to boost attendee engagement is to assign them. It could be to attend a session or explore a sponsor booth. You can target this approach to the aspect that needs the most engagement.

Live polls:

• Host polls and surveys during sessions to gather instant feedback and spark conversations among attendees. You can also use the insights to refine future events and sponsor exposure.

Personalised event city guides:

• ‍If your event is hybrid or on-site and requires attendees to travel into the city, provide them with personalised city guides that include recommendations and directions to restaurants, bars, and landmark attractions. 

Social walls:

• Encourage attendees to post about the event on their social media accounts. You can attach incentives to drive higher response rates. If executed well, this can be an indirect marketing approach that increases awareness and generates more event leads.

AI-powered matchmaking:

• There are too many people at events for attendees to decide who ticks their boxes. However, AI-powered networking takes the stress off them and connects them with people based on shared interests, goals, and personalities.

Networking games:

• Organise “Two Truths and a Lie” and “Human Bingo,” along with icebreakers, to encourage networking among attendees. Before the event is over, you will have attendees feeling bonded with one another and the event itself.

Virtual mentorship sessions:

• Offer opportunities for attendees to connect with experts and industry leaders. This can unlock an ecosystem of loyalists for your event brand, thereby increasing your awareness and leads.

AI-powered pairing sessions:

• Use AI to pair attendees with sessions tailored to their interests, goals and personalised schedules. Make your sessions as interactive and practical as possible. Host interactive sessions, such as workshops, hands-on training, and roundtables, to encourage attendee participation. Allow attendees access to speakers, exhibitors and sponsors.

AR (Augmented Reality) Experiences:

• Create immersive experiences, such as interactive product demo tours, virtual sessions, or networking events, to reach a wider audience and wow attendees. 

Chatbots:

• Provide 24/7 support to your attendees. The chatbots answer their questions, connect them to a live support agent if needed, and help them navigate the event platform. 

Virtual photo booth:

• Create a dedicated virtual space where attendees can upload their photos, view others' photos, and share on social media. A virtual photo booth is a great way to create lasting memories.

Sponsor & exhibitor showcase:

• Organise a dedicated space/session for sponsors and exhibitors to showcase their products and services. Feature live product demos and allow viewers to ask questions to clear their doubts.

Social Impact Challenges:

• Host challenges that encourage attendees to make a positive impact in their communities. It could be on an individual or a group basis, depending on your event's peculiarities. 

Conclusion

By incorporating these 15 creative ways into your event, you can deliver an event that leaves a lasting impression on your attendees using an event app. Event apps have revolutionised the attendee experience, from static webpages to mobile event apps offering a range of tools to personalise the event experience. And there's no better choice than the Eventify app if you are looking to boost your attendee engagement and ROI. Check out how Eventify can help upgrade your event experience here.