Event Guide

A Comprehensive Guide to Event Technology

November 7, 2022
15 Mins

A Comprehensive Guide to Event Technology

Event Technology is a blessing! Because it sustains your events rather than takes them over. You are in your control; no one will compel you to use any technology you don't want. 

However, conventional practices continue to be dominant. They're not going anywhere, whether it's a handshake, a joke, or a goody bag. But what if there was a worthwhile event app to make everything run more easily? However, saying no would be impractical. After all, technology makes things easier.

Event technology is stepping up and evolving as swiftly as the sector. It is useful for organising, managing, and analysing your events, to put it briefly. Additionally, it is great for your attendees because they help make your events more enjoyable, smooth, engaging, and clear.

A good first impression, they say, is something you only get to do once. The technology that attendees use, how and where it is used, how seamless it is, and how it promotes convenience as well as engagement - form the first impression that attendees have of an event.

Virtual event technology will be a key component of 72% of event companies' event strategies - according to experts.

Event planners still have trouble understanding onsite event technology in its entirety, despite its significance. How do I know which technology is best to use at my event? They may be asking themselves. What will boost participant satisfaction and event return on investment? What can I do to make my event distinctive?

This guide was created to answer some of those queries and assist event organisers worldwide in making smarter, more calculated choices regarding onsite technology.

The following advice will assist you in identifying and achieving your goals, while raising the return on investment for your event, regardless of whether you want to upgrade the technology you already have in place or are unsure where to start.

How Does Event Technology Function?

The term "Event Technology" is a general one. On the other hand, it is precisely what it claims to be the technology used at and for corporate events. Event technology, to put it as simply as possible, is any tool, whether it be event planning software or any hardware, that aids in the production and planning of an event or enhances the attendee experience. 

The event planners' choice of location and time will determine what technology is available. iPads weren't a thing for previous generations of planners, and the next generation will have toys, which we can only imagine. 

You'll need to consider two things when choosing from the existing technology available for your events: the type and objectives of your event, and the hottest trends (what people want or expect to see). Furthermore, you'll have a firm grasp of both by the end of this manual. 

When augmented reality or virtual reality is used, two different experiences are typically available. Another way to view our world is through augmented reality. It's a filter that takes the form of a sound or image and is usually accomplished through an app. Whereas, virtual reality is a more immersive, all-encompassing experience that necessitates the use of a headset as well as a control system. 

And now that you have learned what event technology is, you might be ready to learn about other event trends that will be popular in 2022!

Why Using Event Technology Can Make Your Event Better 

The use of event technology is more popular than ever. This is indicative of a larger trend in our culture. Additionally, it is a reaction to COVID-19. The event business has revealed its adaptability rather than going dormant. 

90% of event planners agree that event technology can have a positive impact on the success of their events, helping the industry thrive in the enormous growth of event technology. 

In other words, event technology will make organising, managing, recording, and analysing your event simpler. Providing them with a fresh, original experience and boosting attendee engagement and network, will improve the overall attendee experience.

It is therefore imperative that you learn how to make use of this brave new world. As an illustration, take a look at our guide on how to use gamification, matchmaking, or other event technologies to improve your corporate event.

In addition to providing a more high-tech experience, onsite technology improves meetings and events in a variety of ways.

Efficiency

Onsite technology can save both time and money when it comes to check-in lines and waiting times. For example, remote kiosks can shorten waiting times and long queues, and the newest printer technology can print name badges in less than a minute.

Sustainability

The carbon footprint of an event can be reduced, thanks to onsite technology. There is less need for paper when more interactions take place online or when more information is stored online.

Personalization

Through personalised messaging based on each attendee's interests or the ability to design their event agendas, today's onsite technology can contribute to a more customised event experience for each participant joining the event.

Convenience

Attendees can assist themselves when they like, a special appreciation for self-service technologies on site. Apart from that, attendees can combine numerous practical event tools into one using event technology, such as the event mobile app.

What Kinds of Events Can Be Hosted Using Event Technology? 

With the help of event technology, any type of event, regardless of size or style, is feasible. Your options in the tech world are endless, ranging from entirely machine-based virtual events to hybrid events with subtly integrated technology. 

There are no restrictions or rules on what you can do and what you cannot. After all, it's your event, and you get all the rights to make the necessary decisions. Have a close look at your aims and targets. 

Product Launches Virtually: 

An occasion to mark the introduction of a new product is called a product launch. In the future, you can anticipate this kind of event to grow in popularity. Take the launch event of the Vanmoof e-bike, for instance, which received over 6,000 live views from more than 110 nations. 

Virtual Meeting: 

A conference/meeting is a formal gathering that unites individuals who have a common interest to discuss a particular subject over the course of several days. Virtual conferences typically last between one to three days. 

Networking tools and live streaming are the defining tools that are typically present at these events. They allow for the creation and consumption of copious amounts of content at the convenience and pace of the participant, thus preventing fatigue. 

Hybrid Events: 

A hybrid event combines the best features of both worlds. In a single event, both in-person attendees and virtual attendees are included. More than 97% of marketers think that these events will keep on growing more rapidly in the years to come, even though they are currently booming. 

Depending on the type of event, the tools at hand can help with planning the budget, getting attendees registered, finding a venue, finding virtual event solutions for online audiences, streaming, and production.

Webinars: 

A webinar is the virtual manifestation of a seminar and a collaborative exchange of information on a specific shared area of interest. Typically, around 2-3% of all virtual events are of this type, and they usually take much less time than hybrid or in-person events

Workshops Conducted Online: 

You will quickly discover that online workshops are typically more engaging gatherings than traditional ones. Typically, participants in a workshop come together to engage in activities or discussions, centred on a particular topic. Whiteboard brainstorming, interactive participation, and file-sharing technology are all key components of virtual workshops, which are faithful to their physical counterpart. 

Our final recommendation is to hold online brainstorming sessions. Moreover, the strength of an effective brainstorming session is the group spirit, which is occasionally absent from online events. 

However, do not worry anymore. Just go through our advice for running productive virtual brainstorming sessions. If you are still struggling and at a loss, check out the list of virtual event ideas for businesses.

The Best Ways to Implement In-Person Event Technology at Your Events

If you want to organise your events more effectively and hold successful events anywhere in the world, it's time to make a change. Technology that can adapt to your changing needs, is something you require. Here are a few pointers to assist you in smoothly integrating event technology into your strategy. 

1. Design A Planner for Events

The following step is to draft an agenda. You must choose the technology you require and the timing of your requirement. For instance, your event's registration form will give guests their first taste of the technology you'll be using. You should therefore look for event technology that includes simple yet responsive registration forms that are consistent with your brand’s voice.

2. Purchase Tools That Help You Achieve Your KPIs

Establishing your goals and objectives is the first step. You must have a clear understanding of your requirements. Instead of haphazardly investing in various event technology platforms, you must make sure that you are only purchasing the tools you require. 

3. Narrow Down Your Options

It's time to narrow down your choices, once you've done your research on the event technology tools you require. Look at your available options and decide which ones are worthwhile investments based on the needs of your event. 

4. Conduct Your Research

Make sure you do your research before incorporating any event technology into your event planning strategies. In the long run, a well-informed purchase will benefit you, because you can weigh all the advantages and disadvantages before making an investment. 

5. Request Demonstrations

It's best to get in touch with the vendors and arrange a demo once you have finally narrowed down your options. A demo is a live environment where you can thoroughly examine the tools. You can evaluate them to determine which ones need to be adopted. 

6. Create a Payment Strategy

The final step is to devise a payment strategy. You can get detailed pricing information from the vendors and then decide which ones fit your budget after comparing them. 

7. Decide Which Features You Desire

Choosing an event technology platform is the first step; the next is deciding which features you need. As an example, the Eventify MyHub app lets you customise the event tools and technologies that you require. 

The Most Important Questions to Ask Your Event Technology Providers

Before making a purchase, you should ask your event technology provider the following questions. Your decision-making process will be aided by the answers, as you weigh the advantages and disadvantages.

What Services Do You Provide?

The first and most important question is to inquire about the event technology offerings. Because this is not a small investment, you must ensure that the providers meet all of your requirements.

What Is the Price?

Depending on each feature, different pricing options are available. But since you are more familiar with your needs, it's always a good idea to keep a budget in mind as you weigh your options. 

What Will Be the Logistics and Responsibility Structure? 

Last but not least, you must fully comprehend the obligations and logistics related to the event technology. Instead of scrambling at the last minute, having a plan is always a good idea!

Timeline For Delivery?

Let's say you are planning an event that will provide you with a great opportunity to showcase your event technology. You are unsure though if you will have access to the technology by that time or not. To prevent misunderstandings, it is, therefore, preferable to be explicit about the delivery timeline.

The Benefits of Using Event Technology 

Event planners can exercise more autonomy through the use of event technology by building an ecosystem of connected software products, or an event tech stack. Event organisers can free up more time by connecting or integrating various software services, which will allow them to spend less time on time-consuming tasks and more time on the bigger picture. The following are just a few significant advantages of using event technology for your upcoming event.

Removes Human Error and Increases Efficiency

It is simple to make mistakes throughout an event's lifecycle when event planning teams are stretched thin. Integrations of event technology can automate these procedures to lower the risk of human error. They can also carry out specific tasks for you, such as data entry, reminders, or credit card processing. 

Based on generating leads from your registration page, are you still creating new CRM profile pages for new clients? A virtual event platform can automatically integrate with your CRM to complete this task for you rather than requiring you to manually enter this information.

Additionally, event technology boosts productivity and efficiency. It also helps to reduce labour costs and time spent on maintenance.

89% of event organisers enjoy their jobs in the sector. Only 10% of respondents stated they were uninterested, and only 2% said they didn't love their jobs - according to EventMB

 Saves Money

By utilising event technology, you can save money on electricity costs and improve the environmental friendliness of your business. By implementing an event app, you can literally save thousands of rupees and get rid of the workload.

Boost Productivity

By monitoring and collecting information about what is occurring in the live event, you can increase the yield of your ROI. By modifying the event according to your preference, you can achieve the best results by analysing this data.

A strong event ROI is reported by 78% of companies that utilise event applications - according to Markletic.

Focuses On Your Strengths

When organising an event, you must wear several hats. You like to interact with people and that's possibly why you chose this line of work. If so, you shouldn't have to spend your time doing all the tedious things like creating registration pages, sending out individual emails, and entering contact information. You can concentrate on your strengths, whatever they may be, by letting automated event technology handle the tedious tasks.

Security and Safety

You won't have to be concerned about the safety and security of the app if something goes wrong with your conference app. Since the event apps are securely encrypted and even some of the best developers will be on hand to handle any security or safety issues that may arise. Therefore, don't worry about that. In the interim, get in touch with their customer service if anything goes wrong for a prompt resolution.

Time-Efficient

By integrating your software solutions, you can create a system that is faster and enables you to plan more successful events.

This lessens your duties from having to enter duplicate information from one programme to another because all of your software programmes will communicate with each other automatically. Additionally, it eliminates a lot of the logistical requirements for in-person events.

With the help of various event technologies, you can keep tabs on every detail of your event and make it simpler for you to analyse the data. You can then use the information to take action and expand the audience for your event.

It Enhances Tracking and Information Gathering

Understanding the opinions and interactions of your attendees at traditional events was difficult, which made it difficult to measure particular key performance indicators (KPIs) like check-ins, surveys, session ratings, interactions with vendors, and so forth.

However, all of this data is tracked thanks to event technology, which is used for virtual events. Users' precise check-in times, the videos they watched, the content they consumed, their interactions with others, the length of their conversations with vendors, and other information are all visible in one place. 

Giving your sales team access to this data can also assist them in qualifying leads obtained from your event and advancing them through the sales funnels. This data is incredibly helpful for assessing the success of your event.

Improves Attendee Experience

You can speed up the entire registration and ticketing process for the attendees who will take part in your upcoming event by using an event app. Also, it will improve the attendee experience while they are waiting for the upcoming event and attendees will receive real-time updates.

The Latest Trends You Should Incorporate into Your Next Event Technology  

1. Interactive Event Floor and Map

The layout of your event is committed to three dimensions through event diagramming. Add a personalised background image that aids in the layout of your floor plan. With only one click, you can add every booth to the floor plan using the auto-layout tool - offering an unlimited number of floor designs and booths.

Custom texts, unique colours, forms, and other changes can be made to your floor plan, according to your brand’s theme. Enables floor plan previews and booth selection when integrated with exhibitor portals.

The effectiveness of the floor plans, seating, flow, foot traffic, lighting, cabling, and other room components is greatly improved by this extremely interactive cool detail, which may appear to be a novelty. The software is available and essential for contemporary corporate event planners because of its intuitive event technology.

2. Simulive

Simulive is yet another streaming option that works great for hybrid events. You can pre-record your event content and set specified timings for it to go live using this tool. Simulive greatly reduces the risk of synchronising several videos in real-time during the live event, which is something that is well-known to be quite nerve-wracking and challenging.

3. Gamification 

The use of Event Gamification can keep attendees interested in your event because it is a great tool for boosting attendee engagement. Attendees have the opportunity to socialise, network, and collaborate while playing interactive games, with alluring rewards. Corporate events can be made more immersive and interesting for everyone by implementing game design elements and principles.

4. Live Streaming

A live stream is the live transmission of audio and/or video of an event over the internet. Thanks to the growth of social media, these are more widespread and simpler.

One last piece of advice regarding popular event trends is to remember that not everything at your event has to be directly related to your business or event goals. Do you understand that some things can just be for fun and networking? 

5. An Effective Way to Monitor Attendee Progress and Engagement 

The game at events is being completely changed by NFC/Beacon technology. Tracking attendee behaviour at an event can be made easier by strategically placing beacons, such as smart tags, in exhibitor booths or session rooms. 

This provides event organisers with details on where their guests went and how long they stayed there. This technology ensures that the host is aware of all pertinent information regarding their event, updated in real-time. The host can access the analytics dashboard, which contains all event-related data, about the success of their event. Every aspect of the event can be easily analysed by the host to make a better decision.

Event Technologies For Attendees

Personalized Content 

Attendees can get user-specific push notifications and alerts when they use the event mobile app for any event-related updates. For instance, if a participant is looking for information on event management software, a notification could appear as they pass a session room, thus alerting the organiser to start a session on that topic.

Simple Check-in/Check-out for Sessions 

Paper sign-in sheets or even scanning a badge have become obsolete with session tracking through event apps. A session room's doors are open for attendees to enter, and if they remain inside for at least 10 minutes, they are recorded as present. This can be especially comforting for attendees if gaining training or education credits is necessary.

Contacts and Content Gathering 

Event technology has the potential to greatly simplify the exchange of information. Live chat makes it simple and effective to share information with others, whether it be sharing contact information, photos, or links while networking or digital content like brochures or fact sheets from an exhibitor they met at a booth.

The Next Level of Networking

An event is all about experience and networking. Today’s innovative event technologies such as matchmaking algorithms with a dedicated community, social feed, and tag-based networking are great methods to amplify the event networking experience.  

Pre-event, throughout the event, and post-event, allow attendees to find and connect with other attendees who share the same interests directly from the conference app.

Event Technologies For Planners 

Monitoring Your Spend 

By providing attendees with "perks" that can be redeemed through a mobile app, such as t-shirts, branded items, or free food and drink vouchers, organisers can increase attendance at their event. 

You can identify areas where product waste and expenses can be decreased by using the app's data and an event reporting tool, which will enable you to more accurately predict your product quantities for upcoming events.

Create Speaker Profiles

Planners can gain a more comprehensive understanding of the needs, wants, and demographics of their audience by offering Speaker Profiles.  Let your attendees avail of all the information about your speakers, such as their biographies, session materials to download, their expertise, or social media profiles. 

Attendance Data For The Session

By keeping track of session attendance, planners can determine which elements of their programme are effective and which are ineffective. They will be better able to understand the types of content that attendees are interested in, which will allow them to design future event programmes that are tailored to their specific preferences. With this knowledge, you can attract speakers who will feel more confident speaking to their intended audience.

Booth Traffic 

The booth traffic can be compared to the same concept. As an organiser, you can understand what your attendees are looking for by determining which exhibitors or sponsors attracted the most visitors. 

You will be aware of the kinds of businesses to contact when looking for sponsors or exhibitors for the following event. By comparing the results from the prior year, you will also have hard evidence to present to potential sponsors about the benefits of attending your event.

Lead Retrieval: Making Sponsors Happy

When considering onsite tools, sponsors and exhibitors are a type of attendees that many event planners occasionally overlook. They are without a doubt among the most significant attendees at any event because they have decided to invest in your event. After all, they expect to receive a return on their investment. 

Not offering a lead retrieval system to their exhibitors, is one of the main reasons that event planners fall short of maximising the ROI of their events. Let don’t miss out on this essential technology and offer your exhibitors a consistent lead retrieval feature for all of their shows

The ultimate goal of event exhibitors is to increase sales and attract new clients, and the best way to do this is to get in touch with attendees after the event. However, exhibitors need a method for accurately gathering and qualifying leads if they want to follow up with attendees and have those interactions result in sales.

This is made possible by a variety of lead retrieval solutions for exhibitors:

  • First, the lead gathering is simple with NFC badges and QR code badges. With the former, leads can be collected by scanning the QR code with the lead-gathering device. Aside from "Bring Your Own Device" options where exhibitors can use their own devices by purchasing licences and downloading the app, devices can also be rented.
  • Second, following the collection of leads, exhibitors can further qualify those leads through the use of tailored surveys, notes, or the delivery of on-demand content.
  • Third, these leads can be immediately uploaded into the exhibitor's CRM or MAS system so that a salesperson is made aware of them and conducts a lead nurturing process. 

Last but not least, lead retrieval can be a fantastic source of income for event planners as many lead retrieval businesses share profits with their clients.

Automated Sales Reports

The objective of an event report, which can be drawn up in several formats, is to document the success of the event. Even while format matters, the most crucial part of event reporting is to inform stakeholders about the extent to which the event's objectives were reached with a sales report. 

For all of your events, it is simpler than ever to see who has purchased tickets and how many seats are still available. There's no need to spend all day creating reports or spreadsheets. With a few clicks, you can quickly and easily manage the sales of your event tickets.

By tracking the tickets that are selling and those that require additional promotion, you may save valuable time and money. Actionable insights will help you outperform your competition using automatic sales reports. Manage orders, invoices, and tickets without any fuss or worry.

Private Social Network

Private social networks are a great method for event professionals to create a fun and dynamic atmosphere where attendees can engage with one another, share photographs, videos, and comments. Engaging in a social experience is a genuinely dynamic practice to boost event engagement and networking.

Key Points to Bear in Mind When Choosing the Most Appropriate Virtual Event Technology

Selecting the proper virtual event technology is essential if your goal is to host a great event. It can be difficult to evaluate and decide which event technology is best for a given occasion. Because of this, we have put together a list of advice to assist you. All of these considerations must be kept in mind as you search for the ideal event technology for your upcoming event.

1. Encourage Innovation

The secret to success, as we all know, is innovation. Encouragement of creativity and a constant search for new, creative solutions are crucial. Ideas may stagnate in your organisation if innovation is not practiced there. 

The best course of action for a brand is to adjust and modify various methods. You can analyse what functions best for your platform with the aid of this. In the end, it will increase attendee participation and provide better returns on investment. 

2. Review Your Event 

Analysing your event is the first and most important thing you should think about doing. With the aid of virtual event technology, many different types of events can be conducted virtually. Let's examine a few of these event categories. 

a) Webinars 

These are small brainstorming sessions hosted by a variety of industries ranging from educational institutions to pharmaceutical companies. They typically last between one and two hours and are solely focused on interactions. Speaking of the event technology used there, we can see live polling options along with living question and answer sessions as well.

b) Virtual Meetings

For big-sized organisations, a virtual platform is the most helpful. It promotes team interaction and productive brainstorming sessions among the workforce. Unique features that enable the participants to have a real-world experience are provided. Networking roundtables, live chat, and audio features are the most prevalent event technology types used here.

Virtual event technology is something that 53% of event marketers say they feel at ease using.

c) Hybrid Events

The stellar combination of real-world and digital components is a hybrid event. When few people are allowed to attend an event because of the venue's accessibility,  utilising a hybrid event platform, the remaining participants join virtually - can make the difference. However, a successful hybrid event requires a well-attended event.

d) Virtual Exhibitions

In the corporate sector, these kinds of exhibitions are very common. It enables organisers to provide exhibitors with a worldwide virtual platform. To showcase their goods and services, sponsors and exhibitors alike design an immersive exhibition. 

DIY booth builders, dynamic environments, AI matchmaking, sales reports, and other such tools are the most frequently used event technology in this area. 

3. Verify Maximum Reliability 

There are many different event technologies available. It could be fatal if you just trusted any of them without thinking. Therefore, it is suggested that you carefully assess its dependability. 

Any virtual event technology needs to be incredibly dependable because it will affect how people perceive your company. It should offer numerous virtual and hybrid event solutions in addition to providing you with adequate customer support. 

4. Concentrate on Organisational Objectives

The organisational goals must be your main concern if you're looking to evaluate the ideal virtual event technology. This suggests that you should consider the objectives you hope to accomplish with your event. 

The most important lessons learned from your virtual or hybrid event must also be taken into account. The message you want the audience to remember should be carefully considered.

It doesn't matter if your goal is to better the virtual attendees' knowledge of your brand or simply build a community. Additionally, it enables you to identify key performance indicators in your event plan through actionable insights from event data. 

By doing this, performance metrics can be tracked more successfully. The ability to analyse the best event technology will be strengthened by this aspect. Following are a few examples of typical organisational goals: 

  • To entice additional prospective customers.
  • To keep the current clients informed.
  • To enhance the brand's perception.
  • To increase sales
  • To encourage relationships 
  • To fulfil the objectives of the organisation 
  • To develop an efficient event strategy, etc.

5. Examine the Customer Support Services 

You must take into account the customer support options when choosing any type of event technology. Your help and support features should never be compromised because they can negatively impact the perception of your brand. For this reason, analysing every option that an event's technology provides is crucial. One of the most crucial services is customer support. 

We advise you to keep an eye out for customer support that is available around the clock because it is the best option for resolving unforeseen problems. To ensure the highest level of comfort, you should carefully review all the features provided by the customer support facilities. Additionally, it will encourage simple operation throughout any virtual or hybrid event.

6. Provide the Highest Level of Personalization

Your organisation must showcase your brand and its goals through any virtual event. It will be easier for your virtual attendees to relate to your ideologies and concepts if you create a familiar environment for them. 

You should search for virtual event technology features that provide the highest level of customization. You will then be able to tailor each component of your event platform as a result. For instance, you will have interactive maps, sponsored ads, a dynamic form builder, and much more to suit your tastes and preferences.

7. Simple to Understand 

Last but not least, every event technology must enhance your event platform. You can use this to market your events more successfully. The platform for the entire event technology guide must be simple and seamless to use. The navigation and functionality of an event's technology are important factors to consider. 

Specialised features that make it easier for all the new virtual participants should be available. As a result, they will be able to explore and comprehend the event platform without restriction. Additionally, your brand will benefit from significantly higher returns. Thus, you must carefully consider all of the different factors before selecting the best event management platform

8. Give Attendees' Experiences Top Priority

The attendee experience should be your top concern when choosing event technology for any occasion. Make an informed decision about the virtual event technology that will accurately represent your company's image and guiding principles on a virtual stage. As a result, it is necessary to concentrate on this aspect. 

All the virtual participants appreciate a user-friendly event platform. It makes it easier for them to see things clearly and to gain insightful information. This in turn satisfies the goals of your brand in terms of providing high-quality content and gaining more clients. 

The Most Popular Event Technology Platforms So Far In 2022

Lineapp: 

Lineapp is a proprietary piece of audio-specific software that has received a patent. Real-time audio transmission to local networks is possible with Lineapp even if you don't have an internet connection. Perfect for gatherings where there will be a lot of speaking! 

Airfinity: 

The first event data platform in existence is called Airfinity. They examine occasions, spectators, sponsors, and other things. Therefore, they absolve you of the responsibility of determining what works and what doesn't for your upcoming event. 

Eventify: 

Eventify is at the top of the leaderboard in the popular event technology platform category. They offer the most up-to-date technological features at a reasonable price without sacrificing quality. Everything is taken care of by them, from attendee registration and ticketing to choosing the ideal venue and offering a completely unique experience.

Shoflo: 

Shoflo is an excellent piece of software that offers real-time support to your production team. Cue sheets, show flows, rundowns, production schedules, and more are all created by it. 

Showslice: 

With events taking place in the same city and at the same time, Showslice is a cutting-edge platform that seeks to cost-share.

Glisser: 

Connect with your audience using Glisser. Your audience members will have access to your presentation materials, real-time polls, Q&A functionality, sharing, downloads, and more with the use of a smartphone. It works well to keep people interested. 

What Does Eventify Have to Offer as an Event App Platform?

Eventify's MyHub can help you organise everything from user registration to badge printing and attendance tracking, giving you a clear picture of how your attendees are interacting with your brand and the event. The full list of in-person technology features for Eventify is provided below.

The MyHub Mobile App

The MyHub mobile app can be used by attendees to chat, find and connect with other exhibitors, share virtual business cards, and check in with one click through QR codes. This enables individuals to participate in live events from any location in the world. 

Additionally, attendees can edit their schedules and select which sessions to attend and which ones to avoid and rate the sessions, with multiple sessions room. To make sure they do not miss any crucial meetings on that day, they can also add it to their calendars. If one of your attendees is unable to attend a session, they can always access a replay in the app. 

Streamlining the Registration/Ticketing Process

With this service, you can create your landing page and take advantage of pre-event registration, ticketing, and payment collection. It will display all the necessary information on who has registered for the event and also provide attendees with confirmation of their registrations or tickets, so they can quickly check-in and gain access on the day of the event. 

Since Eventify has you covered 360 degrees, you wouldn't have to worry about handling manual signups on your end. As part of this feature, you can access the following services:

  • Pricing page with various levels of packages
  • Personalised attendee sign-up form
  • A landing page created specifically for you
  • Exhibitors' choice-based custom form 
  • Interface for Attendee Management
  • The capture of payments and integrations
  • Integrating CRM
  • Email marketing tools before an event
  • Multiple Analytics Dashboard to find out the performance of the event in real-time

Badge Printing 

This service allows people to create their badges in real-time, allowing them to be easily tracked and identified. Eventify can assist you in getting everything set up with:

  • Printing badges
  • Wireless router
  • Ethernet network switch.

You won't have to go through the trouble of manually creating trackers and badges because of this. 

Gear for Check-In

By eliminating the need to manually verify registration and payment information, this service makes it simple to check in at a virtual event. Attendees will receive a QR code that they can scan at the venue to self-check in if payment has already been made through the registration website. 

Alternatively, you can scan a QR code to verify someone's registration if you want to verify the individual yourself. Printed name tags can also be distributed to each individual. This will make checking in at the event simple for attendees. 

Monetization

Your onsite technology investments can be made profitable in a number of ways, including sponsored push notifications, lead retrieval, data sharing, speaker’s profile, and custom branding, as many event organisers find it challenging to demonstrate the return on investment from prior events to prospective sponsors. However, ROI is a significant value driver. Isn’t it?

You can increase revenue by offering new sponsorship opportunities, which is made possible by an event app. The various monetization features of the app will definitely assist you in gauging the success and ROI of the event.

According to Marketing Charts, events typically have a 25–34% ROI.

White Label App to Increase Sponsorship Opportunities 

 A mobile event app enables the provision of more branding and sponsorship opportunities. This is due to the increased number of white labelling options for various features. Eventify provides a white labelling app option for customising the app to your specifications. With the Customise white labelling app, you can create more business opportunities. 

 In this regard, eventify provides outstanding white labelling app solutions with the most cutting-edge features available today for event management. Additionally, depending on the sponsorship packages, you can display sponsor logos & ads on various parts of your app.

Simple User Interface

Easily create an event app on your own without having any knowledge of codes. Users are able to naturally move on with the work of creating the app thanks to the Eventify dynamic interface's algorithm. To provide you with more power and flexibility, the features have been carefully chosen. 

The only thing you have to do is follow this user manual or request a demo, and Eventify’s adept team of professionals will guide you throughout the process. And you might also just begin developing a B2B event app within an hour.

Create an Aesthetically Pleasing Virtual Booth

You can showcase everything about your event and what you do in your virtual booth. In addition to igniting interest among attendees, you want to attract the right crowd. The market for virtual events is expected to generate a staggering $78 billion in revenue in 2019. And that was back when there were no lockdowns or concerns about contagion and the world was free of pandemics. The world has drastically changed since then, and the industry has grown tremendously.

Make a statement with colours, but make sure they aren't offensive to the eye. Compared to physical booths, virtual ones are much simpler to customise. So, before the big day, experiment with different options. Additionally, you can mix in images, short real-time event videos, pre-recorded videos, an informal fireside chat, and more to give attendees a variety of content.

Extra Must-Have Features

A social feed, Live poll & Q&A, and Leaderboard for on-site game competitions are among the extras included in Eventify's MyHub app bundle. The excitement and entertainment at your gathering will be increased as a result. The following characteristics are part of the specials:

  • Social media with a video wall and LCD
  • Photo Gallery
  • Top Performers on a Board of Display
  • Gamification Leaderboard (Individual/ Team)
  • Real-time live polling

Polling is used by 71% of marketers to maintain the interest of the audience.

How Can You Research Event Technology and Plan It to Make Your Upcoming Event Successful?

We all agree that choosing and finalising event technology is a difficult task. Many uncertainties are obscuring one's thinking. As a result, we have provided you with a list of advice that will assist you in navigating this difficult situation. Whatever type of event you are planning, before making any further decisions when selecting an event tech, keep the following 10 key points in mind when researching more about event technology:

1. By Performing An Online Search

You must at least once browse the web if you want to learn about the most well-known even technologies. You can learn more about the best event technology for your platform by visiting any of the countless websites available. Insider information that is sometimes not even made available on the brand's main website can be found on these websites. 

Typically, the focus of this information is on the virtual attendees and their comments. You must thoroughly investigate and weigh the advantages and disadvantages of your chosen event technology. Implementing the best event technology for your company will be made easier with this knowledge. Furthermore, it will effortlessly draw in your target audience. You can conduct your research using websites like G2 Crowd, Software Advice, and other well-known ones.

2. Set A Challenge For Sales Representatives

Never hesitate to enquire about particular product attributes or the sector in general. A sales representative who is willing to speak favourably of their rivals has your best interests in mind. So go ahead and set up a challenge for the sales representatives, which can eventually turn things into a win-win for both of you.

3. Seek Advice From Professionals

It might be a good idea to seek advice if you are feeling confused and lost. Asking for advice from other trustworthy professional experts can be extremely beneficial. As a result, you will be able to gauge the circumstances entirely from a different angle.  

4. Conduct an Assessment of Each Event Technology

To make it worthwhile, on your unique objectives and plan, assessments of your event's technology can help you increase awareness, control registrations, and track your progress at every stage of the event.

5. Read the Instructions Carefully

We recommend that you thoroughly review the event technology guide. This will help you understand every aspect more thoroughly. In addition, it will shed light on many areas where you previously were unable to pay attention. Some useful information that is practical for the organisation is included in the event guide. As a result, always read the event guide to learn important information.

6. Seek Out Different Opinions 

Along with reading review websites, double-check with your network and ask sales representatives to put you in touch with their current clients so you can get references. This will enable you to gain a deeper understanding of user experience. Do not leave any stone unturned.

7. Ask Your Heart Out

Ask whatever you want! Having all of your questions answered in advance is crucial. You must make every effort to resolve any confusion you may be experiencing when choosing event technology. As a result, you will have a better understanding of representatives. Getting rid of all your misconceptions will open the door to better understanding and new ideas. Further, it will make it easier for you to select the best option on the market.

8. Review Event Technical Guides 

Reviews are important, but new reports and benchmark comparisons are equally (if not more) crucial because they will add figures to the facts that you might not have otherwise assumed existed. To create the best tech guide that is specifically tailored for your event, pay close attention to the tech guides that are already in the public domain.

9. Select the Most Appropriate Solution 

After considering all of the preceding suggestions, you should have a clear picture in your mind. This will enable you to conduct a more thorough analysis of the event technology. As a result, you must select the event technology that is best for your company. You may want to keep an eye out for one that meets all of your expectations and brand requirements. 

10. Select Event Technology That Aligns with Your Business Plan

It is beneficial to keep the big picture in mind. Similar to how you set your own goals, consider the company's overall objectives to determine whether the software you select is in line with your shared objectives or not.

Conclusion 

Event planners can improve the event experience with onsite technology in a truly infinite number of ways with the help of custom systems and technologies. With so much new technology available, deciding what to use at your event to boost ROI can be overwhelming. Options range from implementing event apps and beacons to investigating the world of NFC and RFID.

It's important to keep in mind that setting priorities, goals and objectives are the most crucial steps to ensure success. In light of this, you can choose the most appropriate technology for your occasion and create a plan for its effective implementation.

After carefully examining this article, a few points that are truly important for various event technology-related aspects and their applicability are highlighted. The essential information about event technology that you need to know has been already compiled in the article. 

  • Continue your experiments so you can analyse the event technology that is best for your company. Some features might not be appropriate for your audience even though they would be for a well-known brand. Therefore, it's critical to continue exploring new possibilities.
  • A group of unique digital tools used in conjunction to create the ideal event platform is referred to as event technology. In today's modern world, event technology is quite helpful. Event technology is the ideal way to tailor an event platform to our needs in today's tech-obsessed generation.
  • Virtual participants should be given priority because they are essential components of any event management platform. You need to concentrate on the virtual attendees' experience to make your event successful. 
  • And finally, we suggest making wise decisions. As a result, you must carefully consider every aspect of event technology. This will enable you to choose the best available option on the market.

Without a doubt, event technology is a very popular tool with useful qualities. That concludes our comprehensive guide to event technology. We hope that this guide has given you enough useful information about the essential elements of event technology and the significance of virtual event technology in the current digital era. 

And now that you have mastered the art of implementing event technology. If you agree with the points mentioned in this guide, your next task will be to work through our comprehensive guide to planning your next successful corporate event. It will enable you to broaden your horizons intellectually and comprehend event technology more simply.

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