Event Marketing Tools

10 Best Event Marketing Platforms of 2025

Events aren’t just gatherings—they’re growth engines. Nearly 80% of U.S. marketers use events as a key driver of sales.

But here’s the catch - the digital landscape is crowded. With countless platforms, tools, and trends competing for attention, it’s harder than ever for marketers to stand out and capture high-quality leads. Even if everything goes well, analyzing trends and patterns is an obstacle on its own. 

That’s where event marketing platforms come in. You can streamline execution, automate workflows, centralize data, and extract meaningful insights without having to juggle multiple tools.

In this article, we will cover the top 10 event marketing tools, followed by their features, so you can decide which platform suits you the best. 

Key Features To Look For in an Event Marketing Platform

Different event management platforms offer different features, each catering to specific needs. To make the most of your investment, it’s important to choose a platform that aligns closely with your business objectives and event goals.

With that in mind, here are the must-have features to look for when selecting an event marketing platform.

Automated Event Promotion

One of the key advantages of a reliable event marketing platform is its ability to automate key promotional tasks. Automated email campaigns, ticketing systems, smart invitation workflows, and even AI-powered algorithms for A/B testing can all work together to boost efficiency and reduce the risk of human error.

Lead Capture & Nurturing

A good event marketing platform automates the process of lead capture by collecting attendee data through forms, QR codes, or badge scans.

It also simplifies lead management and nurturing through:

• Lead registration forms – sorts, tags, and syncs leads with your CRM
• Seamless contact syncing – automatically updates lead information across all connected platforms
• Automated follow-ups (post-event) – automatically sends thank-you emails, feedback surveys, session recordings, or even personalized offers

Analytics & Reporting

With an event marketing tool with advanced analytics and reporting, you don’t have to wait around all day for post-event reports or juggle outdated spreadsheets. Instead, you can review live dashboards showing real-time updates of registrations, attendance, email open and click-through rates, session engagement, and behavioral insights.

You see exactly what’s working and what needs a course correction, while the event is still in motion. The platform also breaks down performance across your email campaigns, giving you actionable insights to fine-tune outreach, optimize follow-ups, and strengthen your strategy for future events.

Seamless Integration

An event marketing platform should integrate seamlessly with tools like Salesforce, HubSpot, Google Analytics, and email campaign systems like Mailchimp. This way, you will spend less time juggling platforms and more time building relationships that convert.

The Best Marketing Platforms of 2025

Now that we have thoroughly covered what a good marketing tool offers, it’s time to share our top picks. These tools bring a unique set of elements (in addition to the essentials) that make them stand out from their competitors.

1. Eventify - The All-in-One, Customizable Powerhouse

If you are an event marketer who is looking for high-end customization, smart automation with AI-backed functionalities, and flexibility, there’s nothing better than this toolkit.

Key Features

• Effortless Customization: Eventify allows you to conveniently tailor almost every part of the platform according to your business needs. Right from push notifications to the interface of the application, everything is customizable.
• AI-Powered Email Campaigns: Eventify enables you to schedule automated email campaigns with precision. Its advanced tools, including speaker management and attendee segmentation, make it ideal for organizing high-end corporate events and professional conferences.
• Advanced Analytics and Capabilities: With Eventify, you can easily gather key data points like session popularity, event performance, engagement metrics, and attendee behavior. It also integrates with major CRMs and marketing platforms for your convenience.
• Easy Registration and Ticketing: With Eventify’s ticketing software, you can enjoy personalized ticketing solutions, flat charges, and provide quick, safe, and convenient payment and checkout options to your attendees.

Pros

• User-friendly Interface: Eventify lets users set up events and customize features without any technical expertise.
• Comprehensive Feature Set: Eventify has all you need, including tag-based matchmaking, live chat, gamification, and real-time analytics to enhance attendee engagement and event success. ​
• Transparent Pricing: Unlike other event marketing platforms, Eventify has clear and competitive prices without any hidden fees, making it an ideal pick for all business sizes.

Cons

• Web App Limitation: Eventify lacks a scanner feature for check-ins. You’ll need to download their app to avail this feature.

Best For

Eventify is a must-have event marketing tool for event marketers that are looking for customization and efficiency.

2. Cvent - Enterprise-Grade Event Lifecycle Management

Cvent is designed for mid to large-scale enterprise events, offering robust tools to manage complex marketing campaigns seamlessly. It provides support across the entire event lifecycle.

Key Features

• Automated Ticketing: Make registration less of a hassle with customized forms, easy payment processes, group registrations, and more.
• Operational Assistance: Keep your audience hooked with engaging question-and-answer sessions, interactive polls, and more.
• Networking Capabilities: Track attendee interactions, segment leads, and automate personalized follow-ups. Build strong connections, grow your network, and boost potential customer conversions.
• Analysis: Track return on investment as well as the level of engagement your leads showed across various channels.

Pros

• Robust Integration: You can integrate with Salesforce and other marketing automation tools that enable data management and attendee tracking in real time.
• Highly Customizable: Cvent is excellent for large, corporate events because it make it easy to customize everything according to your brand.

Cons

• Steep Learning Curve: Due to Cvent’s extensive suite of features, setup and onboarding can be time-consuming and may require technical expertise.
• High and Less Transparent Pricing: Cvent has custom pricing with potential cost overruns. Features like mobile apps and lead capture come with additional charges.

Best For

Large-scale, enterprise-level events like conferences, trade shows, and corporate meetings that require multi-layered planning, advanced customization, and detailed analytics. 

3. Bizzabo - AI-Driven Event Success Platform

Bizzabo is a cutting-edge event marketing solution with a long list of renowned clients onboard, including, Amazon, Bloomberg, and Forbes. These big-name clients are a testament to Bizzabo’s impeccable service.

Key Features

• Engagement tools: Bizzabo offers live question-and-answer, audience polls, virtual booths, and other features that you can use to make your sessions more interactive.
• Event Live Streaming: Enjoy high-quality broadcasts of your hybrid or virtual event where attendees can join the conversations, boosting visibility and reach to online mediums as well.
• Mobile Application: Bizzabo offers a fully customizable private label mobile app for events, allowing you to access real-time engagement data to optimize your app content and drive mobile adoption at all events.
• Event Marketing: You can customize pre-event email campaigns and email designs to match your branding, boost engagement, brand your event site with logos, and integrate social media platforms like Instagram and Facebook.

Pros

• User-Friendly Interface: Bizzabo has an intuitive design that supports leads and organizers with their specific nminimizing the learning curve and hence saving time. 
• Advanced Analytics and Reporting: Bizzabo grants you access to real-time dashboards that update with live attendee engagement, session attendance, and key event metrics.

Cons

• Pricing Considerations: Bizzabo's pricing can be high for large events, and many essential features are offered as premium add-ons, potentially increasing the total cost.

Best For

Mid-sized to large organizations seeking an event marketing tool that supports virtual, hybrid, and in-person events.

4. RingCentral Events - Virtual and Hybrid Event Powerhouse

RingCentral Events (formerly Hopin Events) is a versatile platform ideal for hosting virtual and hybrid events. It helps event marketers reach a global audience with its interactive and scalable engagement tools.

Key Features

• Speed Networking: RingCentral Events’ speed networking facilitates quick one-to-one meetings between attendees, allowing for better engagement and higher generation results.
• Q&A sessions and Polls: With RingCentral Events, the organizers can announce Q&A sessions within a specific event area or event-wide, and attendees can submit questions through the Q&A tab within the activity panel. The Polls can be created as drafts or scheduled for later and are also shown in the activity panel.
• Breakout Sessions: Group discussions that are audio, video, or chat-based can help to improve networking. Hopin utilizes cutting-edge video technology to engage with your target audience.
• Custom Branding: Design personalized logos and branding assets within Hopin using your company’s colors and messaging to enhance customer engagement and brand recognition.
• Ticketing: Advanced dashboards that allow your team to keep a close watch on live updates, along with easy access. You can also manage attendee registrations and signups. 
• Virtual Booths: Showcase your products and services with ease to your sponsors and exhibitors at your convenience. Talk to your attendees, discuss potential future plans, and gather more leads for future conversion.

Pros

• Easy Customization: It allows customizable features, including branding, registration, and ticketing, to enhance the overall user experience.
• Advanced Analytics: Through RingCentral Events’ trends and advanced analytics, you can analyze your event’s success and make informed decisions. 

Cons

• Complex Interface: First-time users might face difficulty navigating the platform’s features, increasing the learning curve.
• Lacks Advanced Tools: RingCentral Events may lack advanced event-specific tools available in other event marketing platforms, limiting its utility for some events.

Best For

It is suitable to host mid-to-large-sized events because of its ability to cater up to 10,000 people.

5. Eventbrite - The Go-To For Ticketing and Event Promotion

In 2025, Eventbrite still takes the cake when it comes to ticketing facilities because of its excellent interface and beginner-friendly functionalities that enable quick ticket selling and customizable event pages.

Key Features

• Organic Reach: Eventbrite offers organic exposure through their marketplace (Eventbrite Marketplace), which allows relevant target audiences to look for relevant events.
• Social Media Integration: Integration with social media handles like Instagram and Facebook aids direct ticket selling, boosts, and maximizes visibility.
• Email Outreach: Nurture leads with customizable and automated email reminders and invites.
• Tracking & Analytics: Integrate with Mailchimp, Zoom, Salesforce, and other tools to sync attendee data, track sales in real time, and optimize marketing for future events.

Pros

• Multiple Ticketing Types: Leverage ticketing options like VIP or early bird to offer discounts and redeemable codes to your attendees.

Cons

• Limited Customization for Event Pages: While Eventbrite offers some flexibility, many organizers feel restricted by its basic templates, the inability to use a custom URL, and limited branding options.
• Weak Customer Support: Eventbrite’s customer service is often slow and hard to reach, especially during peak times, delaying issue resolution.

Best For

Eventify is an excellent choice for marketers who place emphasis on ticketing systems.

6. Whova - The Community Engagement Expert

An award-winning management platform, Whova is well-suited for clients who are looking for a pre- and post-event networking tool with multiple functionalities. It brings a plethora of options for networking possibilities like discussion boards, in-app messaging for quick reminders, and virtual meetups to help connect attendees. 

Key Features

• AI-Backed Networking: Whova suggests relevant connections based on industry and shared interests, helping marketers focus on high-potential leads and save time and costs.
• Community Building: Whova fosters ongoing engagement through discussion boards, topic-based groups, and in-app messaging, helping attendees connect before, during, and after the event to build lasting professional communities.
• Personalized Registration: Whova allows you to gather unique attendee information through customizable registration forms, letting organizers tailor the registration process to their event's needs.

Pros

• Attendee Engagement: Whova boosts attendee engagement with features like leaderboards, scavenger hunts, and photo contests. These interactive elements encourage participation, spark friendly competition, and help attendees connect in a fun, memorable way.
• Multiple Ticket Types: Whova also offers different features like early bird pricing, discount codes, group tickets, and member-only tickets that allow participants to feel included.

Cons

• Pricing Concerns: Some users have noted that Whova's prices can be higher than other event apps, especially for smaller events or organizations on a budget.

Best For

Hybrid and virtual event formats that require a user-friendly setup and built-in engagement tools

7. Airmeet - The Immersive Virtual Event Solution

Airmeet is an excellent substitute for real-life networking. It is ideal for marketers who want to build meaningful connections with their audience.

Key Features

• Social Lounge: Airmeet’s social lounge enables virtual tables, allowing participants to enable their cameras to perform group discussions, brainstorm ideas, or interact with other participants.
• Virtual Booths: For sponsors and exhibitors, Airmeet grants access to real-time product demonstrations and personal (one-to-one) video meetings where participants and organizers can discuss branding opportunities and business.
• Tailored Landing Pages: With customization options, you can create a landing page that is specifically made for your target audience. This will help your team to create the right buzz with your unique content. 
• Smart AI Branding: Use AI-powered tools to instantly customize your event branding with your logos, colors, and messaging—no design skills needed.

Pros

• Seamless CRM Syncing: With easy CRM syncing, your data and dashboards are one click away. Gather insights and boost conversions as you go.
• Interactive Features: Airmeet allows organizers to initiate live sessions, organize Q&A sessions, and make polls to enhance the user experience.

Cons

• Steep Learning Curve: Some users find the platform's extensive features overwhelming initially, increasing the learning curve.
• Limited Functions on Mobile: Although Airmeet is accessible on mobile browsers, not all features are available there as compared to the desktop version.

Best For

Virtual summits, webinars, hybrid conferences, panel discussions, and networking-focused events.

8. Accelevents - The Scalable Hybrid Event Solution

AccelEvents positions itself as a results-driven event marketing platform. It is built for organizations that prioritize data-backed decision-making and want to improve attendee engagement.

Key Features

• Virtual Booths: Accelevents’ virtual booths are designed for exhibitors to gather attendee data and utilize their team for follow-ups. This is a vital part of lead nurturing.
• Multiple Event Formats: Host virtual, hybrid, or in-person events to reach a broader audience and maximize lead generation. Flexible formats help you connect with more attendees and drive higher conversions.
• Dashboards and Analysis: Accelevents also comes up with detailed analytical dashboards with attendee information, patterns, and insights, along with engagement metrics. 

Pros

• Seamless Integration: Accelevents lets you integrate with payment processing platforms, email marketing tools, and popular CRMs such as HubSpot, Salesforce, and Marketo, streamlining data flows.
• Easy Scheduling and Automation: Simplify meeting management with integrated scheduling for in-person and virtual meetings, automated tracking, and tools to boost sponsor engagement.

Cons

• Complex Features: Some features, like conditional logic or integrations, may demand initial training. 

Best For

Accelevents is a must-have event marketing tool for marketers who are looking to improve their lead-nurturing processes.

9. vFairs - The Virtual Trade Show Specialist

vFairs is a modern tool that leads the event marketing industry when it comes to creating virtual event experiences. It's built for people who emphasize engagement. With strong gamification capabilities and 3D virtual experiences, vFairs lets brands connect with their audience on a deeper level. 

Key Features

• Virtual Environments: vFairs offers customizable 3D virtual spaces that replicate real-world venues, delivering an immersive and on-brand experience for attendees.
• Gamification: vFairs allow attendees to enjoy gamification features like quizzes, Q&As, polls, scavenger hunts, leaderboards, and other engaging activities so that participants can build meaningful relationships and indulge in conversations beyond business.
• Virtual Trade Shows: vFairs is ideal for marketers hosting large-scale virtual trade shows or expos, offering robust engagement tools and immersive experiences to maximize attendee interaction.

Pros

• Robust Integrations: vFairs seamlessly integrates with various CRM systems, marketing tools, and payment gateways.
• Detailed Analytics and Reporting: It provides in-depth reporting features, enabling organizers to track attendee behavior and session popularity for informed decision-making.

Cons

• Steep Learning Curve: The extensive set of features makes the platform complex, increasing the learning curve for users.
• Pricing Transparency: vFairs does not publicly disclose its pricing structure, necessitating direct contact for quotes, which can be a drawback for organizations seeking upfront cost information.

Best For

vFairs is particularly well-suited for organizations aiming to host large-scale virtual or hybrid events, such as trade shows, conferences, and job fairs.

10. Hubspot - Best for Inbound Marketing-Driven Event Management

Hubspot CRM is your go-to toolkit if you are looking for a data-driven event marketing platform that enables efficient lead nurturing and management.

Hubspot integrates various software products along with personalized AI insights and recommendations, allowing you to see which marketing effort brings the best results. 

Key Features

• Service Hub: Grants access to effective ticketing systems, customer surveys that enable data collection from focal points, and knowledge bases for a comprehensive customer experience. All of this is backed up by seamless integration with popular sales applications to boost your marketing efforts.
• Sales Hub: Email tracking that tracks effective email campaigns, and sales automation tools that provide insights that help sales teams target their efforts in the right direction.
• Operations Hub: Enables a quick overview of your operational activities (by connecting applications with data) so you never miss out on what’s important.
• Marketing Automation & CRM: HubSpot lets you build landing pages, automate emails, and manage leads. It’s ideal  ideal for driving engagement and to follow-up.

Pros

• Comprehensive Marketing Support: HubSpot’s Marketing Hub offers powerful tools for managing email campaigns, SEO, blogging, and social media.
• User-Friendly Interface: HubSpot has an intuitive design that minimizes the learning curve and allows teams to get up and running quickly.

Cons

• High Costs for Advanced Features: Hubspot’s advanced features, such as automation and custom reports, come at a premium, increasing the overall cost for users.
• Annual Contracts with No Early Cancellation: HubSpot's annual contracts lock you in, with no early cancellation or refunds.

Best For

Organizations focused on automating marketing, tracking leads, and personalizing communication.

How Eventify Transforms Events for Organizations and Businesses

Today’s event marketers seek a platform that does it all: customization, automation, analytics, and multichannel reach without stretching their event marketing budget thin. Eventify aims to meet that need by offering a well-rounded solution at an accessible price point.

Here’s how we’re helping organizations make their event marketing efforts more effective:

Merchants Fleet Summit Elevates Engagement and Sponsor ROI

The Merchants Fleet Summit faced challenges with limited networking, sponsor visibility, and confusing event navigation using previous event platforms.

They needed a more integrated, engaging solution to enhance attendee experience and streamline event management.

Eventify transformed the Merchants Fleet Summit 2024 with advanced networking, sponsor visibility, and interactive tools. Key results included stronger sponsor ROI, streamlined navigation, and a significantly enhanced attendee experience.

Q-Summit Streamlines Event Management and Enhances Attendee Experience

Q-Summit struggled with fragmented tools, poor attendee engagement, and limited communication capabilities. This led to inefficiencies and a subpar experience for their attendees. They needed a unified, customizable solution to manage logistics, boost interaction, and scale communication effectively.

Q-Summit chose Eventify. With Eventify’s real-time communication features, streamlined its event operations and boosted attendee engagement. Despite minor hiccups, they improved coordination, efficiency, and the overall event experience.

Promote Your Events With the Right Event Marketing Tools

In this digital age, it can be tricky to choose the right event marketing platform. With many options, marketers often get confused. The key is to understand your business needs, connect with your target audience, and stay within budget.

While many platforms bring value, Eventify emerges as an event marketing platform that’s tailored to tackle event marketing problems of the modern era. With proven success stories like Q-Summit, its blend of customization, smart automation, and affordability makes it a go-to choice for organizations aiming for impact without overspending.