Setting Up An Event Ticketing Platform: 7 Points To Consider
Marketing of an event and selling the tickets for an event can be very overwhelming at times. There are a lot of layers when it comes to selling tickets for an event online. It’s very important for you to know your target audience and a ticketing platform which can render your tickets efficiently in the hands of your potential attendees.
Especially when you are new in the industry, it becomes a little challenging for you. Always going for a bigger brand name doesn’t help. You should look for platforms which fit to the needs of your event and who can guide you in the particular area of action when required.
Here are a few things you must consider while using a ticketing platform for your upcoming event.
Reliability Of The Platform
Ticket booking is the very first step for an event. Your potential attendees get an impression of the event and form an opinion about the event based on the efficiency of the process. A good event ticketing platform will survive unexpected heavy traffic and wouldn’t interrupt customer experience. The traffic on the event ticketing websites can be heavy, especially on the days when offers are on and on the last couple of days of the ticket sale. With increase in traffic, a rookie platform might get knocked off. So make sure your event ticketing platform is reliable.
Built-In Marketing Tools
The built-in marketing tools are particularly important for the marketing of your event. The built-in-marketing tools help you track your visitor traffic, hike or decline in the sales and promotional campaigns. You can keep an easy track and monitor all the activities closely to optimize your sales strategy accordingly.
Enhanced Customer Data Collection
When organising an event, you need the customer information. Most event ticketing platforms collect some basic information like name, email address, gender and age from the customers during the transaction. But you might need some additional information like t-shirt size, birthdays, areas of interest etc. You must make sure that your event ticketing platform can accommodate the requirement of such additional information according to your needs.
Strong Customer Support Team
There is always scope for changes when organizing an event. Even if you have got all the things at place, everything is systematic, any unforeseen changes can occur. So, it’s very necessary to have a strong support team who can notify your customers immediately. Besides, your customer support team must be proactive and should be available 24X7 to response to the queries of the purchasers. At the end, a good event ticketing platform is defined by the capability of handling the crisis smoothly.
Ease Of Using The Platform
No one likes complicated things, easy is the best. An intuitive event ticketing platform and user-friendly interface saves time for you to list your event on the platform and your attendees to book tickets. On the other hand, if you end up with a complicated UX, it will be difficult for you and your attendees to operate. Also, you should have a list of features you will be requiring on the platform. That will help you with the comparison across different event ticketing platforms.
Event Manager App
As an event manager you are always on the go, and it gets really difficult for you to keep track of the ticket sales, make basic changes like discounts, make some additions to the tickets, transactions, ticket cancellation etc. You can leverage from an event manager app to keep track and monitor all the activities related to your event and event ticketing. Make sure of going with a platform which provides you with all the managerial tools which you can handle with ease and keep a track of everything while on the go.
Box Office And Check-In Tools
Many events put their tickets on an online ticketing platform and also avail their tickets on the event venue for their last minute attendees. If you plan to sell your tickets at your event venue, make sure your event ticketing platform can accommodate the data related to the cash and on-site credits so that all your sales data remain at one place. Check-in tools are also necessary for easy access to attendee list and on-site scanning.
Also, before going onboard with an event ticketing platform, check out their landing pages. Since your event is different and unique, your event ticketing website should replicate it. You must take a look at some of the active event ticketing pages on the particular platform to have an idea about their work presentation and whether they are fit for the needs of your event.