Where Event Tech is Really Heading in 2026 | Adam Parry

What does the future of B2B events actually look like? We sat down with Adam Parry - co-founder of Event Tech Live, and founder of SpeakerStacks —to find out.

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With over a decade in the events industry, Adam has a unique perspective: he's both observed and built the event tech ecosystem. In this conversation, we explore how technology has transformed events over the past ten years, which innovations actually stuck versus which ones faded into obscurity, and what 2026 and beyond really holds for the industry.