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Behind The Experience
The 5 C's of Community Building: Creating Real Connection at Events with Liz Lathan
Francisco Opazo
November 20, 2025
The 5 C's of Community Building: Creating Real Connection at Events with Liz Lathan
Frictionless registration vs. human welcome. AI matchmaking vs. serendipitous connection. What actually creates community at B2B events?
Francisco Opazo sits down with Liz Lathan—co-founder of Club Ichi and CMO of The Community Factory—to talk about the shift from mega conferences to micro-events, and why event marketers are struggling to create genuine engagement.
Watch now to to learn Liz's practical, tested frameworks for creating connection that actually lasts.
Podcast Host
Francisco Opazo
Growth @ Eventify | Community Industry Advocate |
Digital Demand Generation and Growth Jedi. Community Strategist.
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