The 5 C's of Community Building: Creating Real Connection at Events with Liz Lathan

Frictionless registration vs. human welcome. AI matchmaking vs. serendipitous connection. What actually creates community at B2B events?

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Francisco Opazo sits down with Liz Lathan—co-founder of Club Ichi and CMO of The Community Factory—to talk about the shift from mega conferences to micro-events, and why event marketers are struggling to create genuine engagement.

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Watch now to to learn Liz's practical, tested frameworks for creating connection that actually lasts.