How Cat Kevern Scaled By Going Niche: Building Electric Cat, NOWIE & Personal Branding

Cat Kevern, founder of Electric Cat and NOWIE (No Women in Events), sits down with Francisco Opazo to share the real story behind building a thriving B2B marketing agency exclusively for the events industry.In this conversation, Cat breaks down:

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• Why niching down was the smartest business decision she made.
• How she scaled from solo consultant to agency serving 60+ event tech companies and suppliers in just over a year.
• The unexpected role NOWIE played as both talent pipeline and visibility engine.

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Her exact personal branding strategy that took years to build (and her top 3 tips for event professionals).

• What's actually working in B2B event marketing right now (spoiler: it's not SEO or PPC).
• Why turning clients into ambassadors beats any marketing campaign.

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If you're building a business in events, trying to stand out on LinkedIn, or wondering what event marketing tactics actually move the needle in 2025 — this one's for you.

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