Event Management

Interesting Survey Questions to Ask For Your Next Virtual Event

February 19, 2024
10 min read
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Post Virtual Event Survey Questions for Attendees: Gathering Feedback for Success

Hosting a virtual event is no small feat. Numerous aspects need to be taken into account, ranging from planning and execution to guaranteeing attendance participation. However, how can you tell whether your online event was a success? How do you ask your guests for their opinions and insights? The solution is to carry out a survey after the event. We will discuss the value of post-virtual event surveys in this piece, along with giving you a long list of survey questions to give your guests. You may make well-informed decisions, enhance upcoming events, and guarantee participant pleasure by gathering insightful feedback.

Photo by Scott Graham on Unsplash

Why Conduct a Post-Virtual Event Survey?

Surveys serve as a virtual kiosk, allowing attendees to express their thoughts, ideas, criticism, and appreciation. They provide event organizers with valuable insights into the attendee experience and help identify areas for improvement. By conducting post-virtual event surveys, you can:

  • Assess the level of satisfaction among attendees: Determine the level of satisfaction that participants had with the programs, speakers, and overall experience of your virtual event.
  • Determine what needs to be improved: Find out what needs to be improved about your virtual event and collect ideas for upcoming ones.
  • Evaluate the potential for networking: Recognize the extent to which participants were able to virtually connect and network.
  • Assess the accessibility of the platform: Assess the degree of ease with which participants were able to access and utilize your virtual event platform.
  • Get opinions on particular features: Find out which aspects of your virtual event platform were most well-liked by participants and note any areas that could use improvement.
  • Capture favorite experiences and moments: Take notes on your attendees' favorite experiences and moments so you can recreate and expand upon them later. Learn about the highlights of your event from their point of view.
  • Recognize the priorities of attendees: Learn about the participants' top concerns, then evaluate whether or not the virtual platform met those needs.
  • Determine the content of upcoming events: Ask participants what subjects and themes they would like to see covered in next conferences.
  • Assess the impact of the event: Analyze the impact your virtual event had on guests' opinions about your business or group.
  • Evaluate sponsor and exhibitor experiences: Assess the satisfaction level of attendees regarding their interactions with virtual sponsors and exhibitors.

Crafting Effective Post-Virtual Event Survey Questions

To ensure a high response rate and valuable feedback, it's crucial to design your survey questions effectively. Here are some tips for crafting effective post-virtual event survey questions:

  • Keep it brief yet concise: Ensure that your queries are understandable, succinct, and straightforward. Long, difficult questions might cause misunderstandings and low response rates.
  • Make use of a rating scale: Use a rating system, like a 1–5 scale, to gauge employee satisfaction. This makes it possible to compare data easily and do quantitative analysis.
  • Ask open-ended questions as well: Ask open-ended questions to entice participants to offer in-depth criticism and to express their opinions.
  • Give specifics: Make targeted inquiries concerning various event features, including speakers, sessions, networking opportunities, and platform usage. This will assist you in getting focused feedback.
  • Present alternatives for multiple choice: When appropriate, offer multiple-choice alternatives to facilitate guests' responses. As examples, consider the following: "yes," "no," and "not applicable/no commands."
  • Equally weigh the good and negative inquiries: Ask both positive and negative questions to find out what went well and what needs to be improved.
  • Put the attendance experience first: Ask questions that center on the experiences and viewpoints of the attendees. This will assist you in gaining knowledge that will be beneficial for improving upcoming occasions.

Now that we understand the importance of post-virtual event surveys and how to craft effective questions, let's dive into a list of survey questions you can ask your attendees.

Photo by Christin Hume on Unsplash

Post-Virtual Event Survey Questions

1. Overall Event Satisfaction

  • How satisfied were you with the virtual event as a whole?
  • On a scale of 1 to 5, how would you rate your overall experience at the event?
  • Did the event meet your expectations? Please elaborate.

2. Sessions and Speakers

  • Which session did you find the most valuable or enjoyable? Why?
  • How would you rate the quality of the sessions and speakers?
  • Did you find the session topics relevant and engaging?
  • Were the speakers knowledgeable and effective in delivering their content?

3. Networking and Interaction

  • Did you have ample opportunities to network and interact with other attendees?
  • How satisfied were you with the virtual networking opportunities available during the event?
  • Did you feel comfortable engaging in virtual networking activities?

4. Platform Usability

  • How easy was it to navigate the virtual event platform?
  • Were you able to find the information and resources you needed easily?
  • Did you encounter any technical difficulties while using the platform?

5. Favorite Features and Experiences

  • What were your favorite features or aspects of the virtual event platform?
  • Did any particular experiences or moments stand out to you during the event?
  • Were there any specific features or functionalities that you found particularly useful?

6. Attendee Priorities and Fulfillment

  • What was your main priority when attending this event? Were you able to fulfill it within the virtual platform?
  • Did you find the event content relevant and aligned with your needs and interests?
  • Were there any specific topics or sessions you were hoping to see covered that were not included?

7. Company Perception

  • How did this virtual event influence your perception of our company/organization?
  • Did the event meet your expectations in terms of the company's expertise and credibility?

8. Sponsor and Exhibitor Experiences

  • How was your experience with our virtual sponsors and exhibitors?
  • Did you find the interactions with sponsors and exhibitors valuable?
  • Were you able to gather the information you needed from the sponsors and exhibitors?

9. Suggestions and Feedback

  • Do you have any suggestions for improving future virtual events?
  • Is there anything you would like to see changed or enhanced in the next event?
  • Do you have any additional feedback or comments you would like to share?

Don't forget to modify these questions according to your particular event's goals. Adapting the questions to your target demographic and occasion will guarantee that you get the most pertinent answers.

Photo by Austin Distel on Unsplash

It is imperative to carry out a post-virtual event survey in order to ascertain attendee happiness, obtain input, and enhance subsequent events. Asking focused and thoughtful survey questions will help you learn a lot about the experiences of your attendees, pinpoint areas that need work, and determine whether or not your next virtual event is a success. Recall to thoroughly review the survey findings and apply the input to improve the design and implementation of your events. You may hold effective and captivating virtual events that have a lasting impression if you use the appropriate strategy and have a deep grasp of the demands of your participants.

About the Author
I'm a Growth Hacker at Eventify, Inc. for four years and was with Teksmobile since 2014. Formerly a technical writer and corporate communications manager, I now focus on maximizing event organizers' ROIs through custom solutions. My role involves collaborating with professionals to drive growth for the Eventify platform.

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