Metro Vancouver

Metro Vancouver's Event Journey: From Confusing to Clear with Eventify

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Problem Statement

Metro Vancouver, a prominent organization known for its commitment to community engagement and environmental initiatives, hosts an annual event that attracts around 500 attendees. In an effort to optimize participant interaction, Metro Vancouver sought an event platform that could seamlessly integrate both in-person and online attendance, offer robust pre and post-event networking opportunities, allow for high customization, and deliver value for the budget.

Challenges with Previous Platform (Whova)

Metro Vancouver initially utilized Whova for its events, appreciating its networking, video streaming, and registration/ticketing features. However, the organization encountered limitations in customizability, hindering its ability to tailor the platform to its specific needs. Whova's fixed features, such as a breakout room/discussion board, presented challenges as there was no option to hide or remove functionalities that were unnecessary for Metro Vancouver's event.

Key Requirements for the New Platform

1. Attendee Experience: Metro Vancouver aimed to enhance attendee engagement by enabling around 500 participants to network effectively, regardless of whether they attended in-person or online. The organization emphasized the importance of providing attendees with ample time, ideally 30 days or a few weeks before the event, to create profiles and initiate networking.

2. Pre/Post Event Networking: The ability to facilitate meaningful connections among attendees before and after the event was a crucial factor for Metro Vancouver. The organization considered this feature non-negotiable, recognizing that it could be a deal-breaker if participants were unable to engage in networking activities within the specified timeframe.

3. Customization: Metro Vancouver sought a highly customizable and modular platform that would allow them to tailor the user experience to their specific requirements. The organization desired the flexibility to remove features that were not relevant to their event, creating a simpler and more user-friendly interface in response to user complaints about Whova's confusing UI.

4. Pricing: While considering a shift away from Whova, Metro Vancouver remained transparent about its budget constraints. The organization was exploring alternatives that could offer similar or improved features while providing better customizability, all within a reasonable budget.

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Solution

After careful consideration of their needs and challenges with Whova, Metro Vancouver decided to explore alternative platforms. One of the platforms that emerged as a promising solution was Eventify. Eventify offered a more customizable and modular approach, allowing Metro Vancouver to tailor the platform to their specific requirements.

The key features of Eventify that addressed Metro Vancouver's requirements included:

1. Networking Capabilities: Eventify provided a robust networking feature that allowed attendees to create profiles and initiate connections well in advance of the event. The platform's user-friendly interface facilitated seamless networking, addressing Metro Vancouver's emphasis on enhancing attendee interaction.

2. Customization: Eventify stood out with its high level of customization. Metro Vancouver could easily remove features that were not relevant to their event, ensuring a clean and intuitive UI. This addressed the user complaints about the confusing interface experienced with their previous platform.

3. Pre/Post Event Networking: Eventify enabled Metro Vancouver to extend networking opportunities beyond the event day. Attendees could engage in meaningful connections weeks before and after the event, aligning with Metro Vancouver's commitment to fostering ongoing relationships within the community.

4. Pricing: Eventify offered a competitive pricing structure that met Metro Vancouver's budget constraints. The organization found the cost-benefit ratio to be favorable, making it a financially viable alternative to their previous platform.

Results

The adoption of Eventify brought about significant positive outcomes for Metro Vancouver's annual event:

1. Improved User Experience: Attendees reported a more intuitive and user-friendly interface, addressing the previous concerns about confusion and information overload. The streamlined design contributed to a more pleasant experience for participants.

2. Enhanced Networking: The emphasis on networking capabilities paid off, with attendees leveraging the platform to create connections, share insights, and engage in meaningful discussions. The extended pre and post-event networking windows contributed to a more vibrant and interactive community.

3. Increased Customizability: Metro Vancouver appreciated the flexibility Eventify offered in terms of customization. The ability to tailor the platform to their specific needs allowed for a more focused and streamlined event experience.

4. Cost Savings: Eventify's competitive pricing structure resulted in cost savings for Metro Vancouver compared to their previous platform. This allowed the organization to allocate resources more efficiently and invest in other aspects of the event.

In conclusion, the adoption of Eventify proved to be a successful solution for Metro Vancouver, aligning with their goals of prioritizing networking capabilities, customization, and cost-effectiveness. The positive results underscored the importance of selecting an event platform that aligns closely with the unique needs and objectives of the organization.

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About The Company

Metro Vancouver is a regional government entity in British Columbia, Canada, encompassing 21 municipalities and one electoral area. Renowned for its commitment to sustainability, environmental stewardship, and community well-being, Metro Vancouver plays a pivotal role in managing regional services, such as water supply, waste disposal, and regional planning. The diverse and vibrant region is characterized by a mix of urban and natural landscapes, making it a hub for cultural, economic, and recreational activities. With a focus on sustainable development and quality of life, Metro Vancouver is a key player in shaping the future of the region.

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Features Used

Networking
Best Event Networking App Experience
Gamification
Increase your Event Engagement
Check-In
Best Event Check-In System

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