ASOTU CON needed to make the journey from registration to in-person session feel seamless. With 800 automotive retail professionals attending annually — dealers, software providers, and consultants — Nathan Southwick and Kyle needed technology that could handle pre-event engagement, registration, in-person experience, and post-event connection without friction. The event's mission was ambitious: increase collaboration across the automotive retail industry while making attendees feel refreshed, encouraged, motivated, and rested.
Their previous setup was a patchwork of 3-4 bolted-on solutions. Each platform delivered one piece of the experience, but nothing connected. The previous app was complicated from a setup perspective, had limited user roles, and made it difficult to invite team members. Sponsors and exhibitors had the most trouble with it. The fragmented experience wasn't working.
After evaluating platforms, Nathan and Kyle chose Eventify. They've now run three events on the platform, and with each cycle, they've been able to provide feedback that improved the system. The result? A seamless ecosystem that attendees call "the best event app I've ever been in" — at half the cost of what competitors charge.
One Platform Replaced 3-4 Bolted SolutionsEverything ASOTU CON needed — ticketing, registration, full app branding, customized icons, floor maps, Stripe integration, people management — lived in one place. No more juggling platforms. No more disconnected experiences.
Attendee Connection Made Networking EffortlessMessaging and connection features made it easy for dealers, software providers, and consultants to meet new people. The barrier to networking dropped to zero, and community building happened naturally.
Gamification Won Attendees Over CompletelyNathan and Kyle called it "super fun" — attendees fell in love with gamification. It wasn't just available, it was loved. Engagement happened organically without organizer prompting.
Custom White-Label App Looked ModernThe app was user-friendly, easy to deploy with the team, and — critically — didn't look like it was built in 2003. A modern experience mattered to attendees and reflected well on ASOTU CON's brand.
In-Session Q&A and Polls Drove Real EngagementLive Q&A and polling during sessions became a real engagement driver. Attendees weren't just consuming content — they were participating in it.
Seamless Journey from Registration to In-PersonThe synchronicity Nathan and Kyle wanted — from registration all the way to sitting in a session — finally felt seamless. Every touchpoint worked together instead of existing in silos.
Cost Efficiency at ScaleFor half the cost of what ASOTU CON had been paying (with some competitors charging 10x more), they got more features, better experience, and an ecosystem built around organizers. Nathan called it "lightning in a bottle."
"You can do it all. You can do it all right there. You've never seen a platform that has thought about building an entire ecosystem around an organizer's admin in this way at the cost that Eventify is able to provide. Others cost 10x. It's lightning in a bottle for an event organizer."
ASOTU (short for Automotive State of the Union) is a media and community‑driven company in the automotive industry focused on connecting, informing, and empowering automotive dealers and professionals.
It started as a daily newsletter and live podcast series and has grown into a larger media network that produces events, podcasts, webinars, industry content, and newsletters for retail auto dealers and industry leaders.
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