Eventify Digitizes the East Africa International Arbitration Conference

Problem Statement

Royal Canin needed to connect people who had never met. With approximately 150 employees spread across Turkey, Ukraine, Israel, and Kazakhstan, the organization needed a way to bridge cultural differences, time zones, and distance. The goal was to make people from completely different backgrounds feel like one team.

Standard event platforms weren't built for this use case. Viktor Zhuk — an experienced event technology manager — knew a typical conference flow wouldn't serve this need. What he needed was a flexible platform that could function like a tailored private social network: a place for daily challenges, organic posts, team interaction, and shared moments. He needed architecture he could creatively repurpose.

After evaluating multiple platforms, Viktor chose Eventify for its engagement depth. The gamification features, social feed, and leaderboard gave him the creative canvas he needed. In two weeks, 125 out of approximately 150 employees participated — an engagement rate of 98%.

Challenges Before Using Eventify

• Non-standard use case — Platform needed to function as an internal social network, not a conference tool
• Cultural and geographical diversity — Connecting employees across 4 countries with different backgrounds
• Team segmentation — Needed to split participants into groups with dedicated communication
• Keeping participants on-platform — Had to avoid pushing teams to external tools for group chats
• Daily content activation — Required consistent challenge launches and participation across time zones
• AI integration complexity — Wanted to connect an external AI photo filter tool within the platform
• Content export at scale — Needed bulk social feed exports for client reporting

Why Eventify

• Gamification depth — Leaderboards, scores, stars, and grades created an experience beyond engagement
• Flexible platform architecture — Existing models could be renamed and repurposed for non-standard use
• Social feed — Enabled daily posting, commenting, and content sharing across the group
• Push notifications + email — Reliable challenge announcements delivered directly to participants
• Scalable simplicity — Could be kept simple or made more advanced at organizer's discretion
• Gallery download — Content from challenges retrievable for client reporting
• Engagement-first design — Chosen specifically because it felt more engaging than other platforms tested

How Eventify Helped

Gamification Created a Living, Breathing PlatformViktor describes gamification as "something bigger than just being user friendly." Leaderboards, popup stars, scores, and grades transformed the platform into an experience. Participants competed, celebrated, and connected through it organically.

Social Feed Drove Daily Organic ContentEvery week a new challenge launched via push notification. Employees shared sport activities, cooking videos, AI-generated photos, and personal moments. The social feed became the heartbeat of the event — generating thousands of posts across two weeks.

Push Notifications Kept the Programme AliveEach Monday a new challenge was announced. Viktor flagged this as a "very useful feature" — ensuring consistent participation across all four countries and time zones without any manual follow-up.

Platform Flexibility Enabled a Completely New Event FormatViktor repurposed Eventify's existing models — renaming categories, restructuring groups, and building a team-based challenge programme within the platform's existing architecture. No bespoke build required.

Scalable Simplicity Gave the Organizer Full ControlViktor valued the ability to make the experience as simple or as advanced as needed. The platform adapted to his vision — not the other way around.

Key Features Used

1. Gamification Module — Leaderboards, scores, stars, and grades driving organic competition
2. Social Feed — Daily posting, commenting, and content sharing across all participants
3. Push Notifications — Weekly challenge announcements delivered directly to participants
4. Email Notifications — Supported push to ensure full reach across time zones
5. Gallery — Downloadable content archive for client reporting
6. Group Architecture — Platform categories repurposed for team-based segmentation
7. Mobile Event App — Accessible across 4 countries throughout the 2-week programme

Results

• 98% engagement rate — 125 out of approximately 150 employees actively participated
• 4 countries connected — Turkey, Ukraine, Israel, and Kazakhstan on one platform
• 2 weeks of daily activity — Consistent participation driven by weekly challenges
• Thousands of social feed posts — Organic content generated without organizer prompting
• Full year continuation requested — Client immediately asked to extend programme for 12 months
• Human connection achieved — Employees who had never met shared daily moments, food, and stories
• Creative platform adaptation — Conference architecture successfully reimagined as internal social network

"Client said: 'I need this solution for the whole year.' So that's it. What else?"

"I had the possibility to make it as easy as I wanted — or if I want to enhance things or make more advanced, I still have the capacity to do so."

"Do not get stuck with the straightforward scenario. The same models, the same back end — but a completely different experience, a completely different event altogether."

About the Company

Royal Canin is a global pet nutrition company known for its science-based dog and cat food formulas tailored to specific breeds, sizes, and health needs. With a strong focus on research and veterinary partnerships, the brand emphasizes precise nutrition to support pet health and wellbeing.

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