7 Ways to Monetise Your Event App (beyond splash screens)
Event apps are more than engagement tools; they can also be revenue sources. If your monetisation strategy starts and ends with tickets, you are leaving a lot of money on the table. A well-ordered event app experience can generate good revenue while increasing your sponsors' and exhibitors’ spend. Below are 7 ways to monetise your event app;
Featured exhibitor placement:
- Offer paid featured placements for exhibitors who do not want to remain on the exhibitor list. The featured placement is a priority position that drives traffic and generates leads for an exhibitor. You can sell this as part of a package or as a premium add-on. This would work well at large events where exhibitors are competing for attention.
Sponsored session:
- Provide a package that allows sponsors to sponsor sessions aligned with their goals. This positions the sponsors as thought leaders rather than just advertisers looking to sell their brands. It shows attendees that the company cares about them, which increases brand credibility and long-term patronage.
In-app sponsored games:
- Games increase engagement and drive action, which sponsors can leverage. For instance, you can tell sponsors to create branded challenges, host trivia questions related to their product, and sponsor leaderboard prizes. This increases the sponsor’s booth traffic while attendees have fun.
Sponsored push notifications:
- Push notifications are among the most visible features in an event app. Instead of random messages, they can be targeted to encourage attendees to take action, such as attending a demo or visiting a booth. However, don't overdo the sponsored notifications so attendees don't get overwhelmed.
Paid attendee upgrades:
- You can also monetise the attendee experience by offering premium digital services. For instance, you can charge for longer access to on-demand content, exclusive sessions, priority speaker meeting bookings, and private community groups. This works especially for premium events with hybrid audiences where attendees are willing to pay more for a more personalised experience.
Paid community channels:
- You can create exclusive community channels that require attendees to pay to join. In these channels, you can run AMA (Ask Me Anything) sessions, arrange for professionals and experts to speak with the community, publish premium content, and more. This increases sponsors' and exhibitors’ exposure and can repeatedly create revenue opportunities.
Premium analytics:
- Basic post-event reporting is no longer enough to provide an event's full value. Instead, provide deeper insights into attendance and engagement rates, booth visits, interest profiles, and more. Most exhibitors are willing to pay a premium for actionable intelligence that can increase their revenue.
Conclusion
A modern event app can be more than an engagement tool when well maximised. From sponsored push notifications and in-app game sessions to paid community spaces, an event mobile app can be monetised to offer multiple profit centres. The Eventify mobile app not only helps you deliver an engaging experience but also supports monetisation across various touchpoints. You can start with this free demo on how to make the most of the Eventify experience.
.png)
