Event Guide

A Comprehensive Guide to Mobile Event and Conference Apps

September 16, 2022
15 Mins

A Comprehensive Guide to Mobile Event and Conference Apps

Nowadays, the majority of business event attendees carry smartphones and tablets along with them. There is a growing expectation that attendees will have access to information via mobile devices at almost every event they attend these days, from big conferences to small get-togethers, 36% of planners believe that engagement is their biggest challenge when switching to virtual, according to data published in 2020 from Skift Meeting

Maintaining pace with the rapid changes in technology can be challenging at times. The same is true when it comes to the world of mobile phones. When Apple unveiled the first iPhone at the WWDC (Worldwide Developers Conference) Apple event in 2007, the world learned new ways to engage with apps specifically tailored for mobile devices. 

In this regard, Google and Microsoft were not far behind and started focusing on apps. While most apps focused on lead retrieval, few apps focused on app content, and other apps were more engaging or leaned towards social media.

Anyone interested in learning about the advantages of event apps (for both organisers and attendees), what to look for before purchasing, and how to implement their use, has access to a wealth of information. Since this information is dispersed across a variety of channels, this guide consolidates and streamlines it, so you can choose the best app for your event.

This manual will walk you through every facet of mobile event apps and show you how to use industry best practices, real-world experience, and insider knowledge to integrate mobile while planning an event. It will demonstrate how event apps add value not only for attendees but also for sponsors, speakers, and ultimately for the event organiser, enabling them to gain more knowledge, boost event ROI, and safeguard their valuable marketing budgets.

What Exactly Is A Mobile Event App?

A mobile event app, in general, is a piece of software downloaded from an app store and installed on a mobile device such as a smartphone, tablet, or smartwatch that is used within the context of a physical event to provide up-to-date information, enable interaction, and increase engagement for all stakeholders involved.

In the beginning, an event app was a digital version of the event schedule. It's much more in the modern era. It is a crucial tool for everyone attending your event, including attendees, sponsors, speakers, exhibitors, as well as your team, and sales representatives.

Networking tools, advertising, audience feedback, polling, and even the monitoring of learning goals can all be found in mobile apps. Event apps make the most of mobile devices' best features and functionality and combine them with special touchpoints, interactivity options, and data collection opportunities to increase the value of even a small meeting for all of the attendees.

Why Are Event Apps Getting So Much Attention?

In a survey released by Statista Research Department in June 2014, it was revealed that the statistic presents data on the use of event marketing in the United States as of 2014; 14% of responding marketers reported that their event marketing activities generated a return on investment rate of 5:1.

Metrics like CPM, CPC, and CPAs are all closely monitored during an online advertising campaign. In light of this, why should an "offline" event be any different? To accurately determine the ROI of your event, use an event app. With this information, you can benchmark future event planning and increase ROI with each one.

Each attendee at your event will have an app in their hand, giving you a window into tracking their actions, interactions, and how they use the knowledge you, your speakers, and your sponsors provide to support the event. It also offers exceptional data collection and lead scanning tools that are unmatched even in the digital sphere.

At this point, attendees simply expect a fully functional event mobile app to be available. To interact with speakers throughout the event, they want to download handouts, connect with peers, and express their opinions. Assuming that the app will function across all of their 1.57 devices, work on their desktop before the event, and be updated frequently and seamlessly. The legacy of your event is your event app, which will decide your event's fate.

Why Are Event Apps Becoming Such a Big Deal?

In the current day, you cannot imagine an event organisation without the aid of a robust and successful event app. In the following points, we will discuss why event apps are the need of the hour in short brief points. The following points are: 

Allows You to Set Up Your Event Very Easily

Several components of your event can be set up while you're moving. With your PM, you can simply go over the necessary details and decide what needs to be done. 

You can also change chat options and manage chat rooms for both booth staff and visitors. However, your app can be customised to meet your specific needs and you can obtain registration information through the app. 

Keeps Your Audience Engaged

Undoubtedly, an event app acts as a unique channel of communication between the event's planner, sponsors, and participants. You can keep your audience attentive and involved with live polling, timely push notifications to highlight key sessions, and surveys to gather insightful feedback.

Apps Can Help You Save and Even Replace Paper

Put an end to printing flyers, event schedules, and other marketing materials. Your event app receives that information. As a bonus, you can always update the content. Do you need to make a last-minute change to the floor plan? Not an issue. switching the space for a workshop? You can easily update the app, ensuring that your attendees always have the most recent information. 

Furthermore, you can use push notifications to inform users of updates to their programmes, the weather, and relevant travel information. Even though it might seem insignificant, saving paper has more advantages than just financial ones, for 75% of businesses and the environment.

Set Up Events Easily

Several components of your event can be set up while you're moving. With your PM, you can simply go over the necessary details and determine what must be done. 

Further, you can manage chat rooms and host live streams for different chat rooms at the same time for both booth representatives and visitors. Besides, you can even have your app modified to meet your specific needs. You can also obtain the performance of your event through multiple dashboards

Create More Sponsorship Opportunities

Offering more branding and sponsorship opportunities is possible with a mobile event app. This is due to the increased availability of white labelling options for different features. 

In this regard, eventify offers brilliant white labelling app solutions with all the latest up-to-date features for event management. Moreover, you can display sponsor logos & ads on different parts of your app depending on the sponsorship packages. 

Allow Exhibitors to Personalise Their Booths

The app is available to not just you but also your exhibitors. In this manner, they can set up and alter their booths to suit their requirements. The setup of the booth is therefore not a concern for you. 

Also, the exhibit booths part of the map is interactive so that visitors can use their smartphones to access product information, download documents, and chat with booth representatives with one click. 

Exhibitors can set up their booths and make any necessary adjustments at any time. They won't need to deal with a long line of representatives because they can do this on their smartphones instead of going through them all. 

Provides Networking Opportunities 

All of your attendees can more easily find one another when they are all using the same mobile app. This will now create many opportunities for networking at the event for everyone. So, to facilitate this networking, use features like profile search and matchmaking. 

Apps gather lead information when it matters most

When it matters the most—during your event when your prospects, clients, and partners are absorbed in your goods and services—an event app is the ideal tool for gathering lead data. 

Event apps precisely can gather user preferences and other valuable information and feed it right into your preferred CRM or marketing automation platform.

Encourage Communication Among Attendees 

By providing them with a mobile event app, your attendees and exhibitors will be able to communicate more. Following that, participants from both physical and virtual events can communicate with one another in chat rooms and networking areas. Consequently, an app significantly increases your event's interaction and engagement, resulting in a higher success rate for your next event.

Increase the number of Attendees

As of August 2022, mobile devices accounted for 53.74 percent of all web visits in the USA, while desktops accounted for 46.26 percent, according to Statcounter. Therefore, you can significantly increase the number of attendees at your event if you reach out to them using a mobile event app. 

Though the percentage in Asia is much higher than in the USA which is around 68.96% compared to the 31.04% of the desktop, which is even higher. As a result, you should cater to mobile users. You can achieve the desired level of attendance at your event in this way. 

Allows Attendees to Watch the Event on Their Mobile Devices

You can make your event mobile-friendly with the help of a mobile event app. When viewed on desktop computers versus mobile devices, the event experience appears very differently. Therefore, a typical event created for desktops won't work well on mobile. 

An event with a mobile app completely tailored for smartphones can give you an edge. Everything has been designed keeping in mind the mobile users, from the visual experience to loading times. Accordingly, both types of devices will function properly during your event without any hassle.

Sends Out Push Notifications

People are accustomed to receiving different notifications on their phones. Furthermore, they have greater access to their phones than to their desktop computers. As a result, mobile notifications for event reminders, updates, and other announcements can be enabled. 

The Event app will allow you to keep your event attendees up to date. Additionally, this allows for quick communication of any schedule modifications or updates. 

Collects Vital Data

More users result in more user information. A mobile app allows you to keep track of your event, even if it is hybrid or physical. By doing so, you can gather insightful data, stay in touch with attendees in the future, and run successful campaigns. With the help of these mobile app users, you can even create a dedicated community for upcoming events and marketing initiatives.

What Must-Have Features Should Your Mobile Event Apps Include?

Below is a list of features to consider when buying your next event app. These characteristics typically depend on the kind of event, its objectives, as well as its participants, and its audience.

Basic Information and Key Features

The foundation of a great event app is providing relevant information to your delegates. General information, an exhibitor catalogue, a session agenda, and speaker bios are all essential features.

A great event app delivers the right information to the user at the right time. This information should not be static. The app must interpret data so that the user can navigate to a specific address, save specific attendee & speaker information, or schedule an important session.

Find out what features an event app should have:  

  • Contact
  • Surveys
  • General information
  • catalogue of exhibitors
  • Interactive ground plan
  • Speakers & sessions
  • List of attendees
  • Venue details
  • sharing of slides
  • News & social media feeds

Communication and Personalization Features

A mobile app for an event should provide ways for attendees to customise their event experience, not just serve as a digital version of the event guide. Using push notifications, designing dynamic forms, or an event feed, the app is also the best way to keep the user up to date. Event apps can help participants create their schedules based on the session agendas or enable event organisers to notify attendees of critical events via email notifications.

  • Check-in and profile
  • The activity feed
  • Inbox and messaging
  • Using push notifications
  • My takeaways
  • People nearby
  • Scanner for QR codes
  • Personal objectives
  • Favourites 

Interaction and Engagement Features

Because a great event app provides ways for the attendee to interact with other attendees, organisations that have used a mobile event app for their events claim to see a visible increase in attendee engagement. For instance, live voting enables the audience to participate in discussions and increases the interaction in sessions. The app even allows attendees to submit questions for the speaker, which can then (after moderation) be displayed on a screen in the session room.

These are some of the great features of an event app that leads to ampler engagement.  

Monetization Features

It can be difficult for many event planners to show prospective sponsors the return on investment from past events. ROI, though, is a crucial value driver. According to a market study conducted by Skift Meetings, it is found that sponsorships are the main source of income for virtual events for 23% of planners and also they agreed that data is the only way to improve key performance indicator metrics. Through new, quantifiable sponsorship opportunities made possible by an event app, you can boost revenue.

Your app provides a great opportunity for your sponsors, as well as a great tool for your delegates. In-app banner ads, sponsored push notifications, and lead collection are additional ways you could use the app to give your event partners more visibility.

  • Listings at a premium
  • High-quality content
  • Lead generation and capture
  • Push notifications for sponsors 
  • Banner advertisements

Offer a Personalised Experience Feature

Your app should behave as if a smartphone were a personal device since that is what it is. An effective event app is tailored to the event. Consider a personalised schedule for each participant, for instance.

The mobile event app can automatically gather all the initial attendee information (such as name, address, contact information, etc.) for various sessions from your registration system. The event app then stores all the details there and enables users to further personalise and customise their schedule, using the agenda feature. Attendees must tap the "add to my schedule" button to choose the sessions, breakouts, one-on-one meetings, social events, virtual events, and workshops, they wish to participate in.

The app then becomes the "schedule of record," notifying the user of upcoming sessions and ensuring that no parallel tracks are booked twice. In more complex scenarios, it may be possible to restrict session availability based on user role or session signup in the app, depending on the room capacity or participant role.

Sending push notifications to groups of attendees is a great example of personalization. Despite the value of push notifications, if you bother attendees too much, they will disable them, and you will lose your direct line of communication. As a result, it's crucial to plan the reach of each message and the timing for those involved. Is the VIP dinner bus ready to depart? Send out a reminder to your VIP attendees only. Would you like to send out a reminder for the 5 a.m. fitness walk? The night before, make sure that you leave at a respectable hour!

Offer A Mobile Guide for Your Event Feature

Naturally, your event app is a mobile guide to your event before, especially during, and even after the event. Information about the venue, the main agenda, speaker biographies, an attendee list, etc. are all considered to be basic event details. Later in this guide, you will find a thorough checklist with the information and functions needed for an event app.

A floor plan, ideally one that users can zoom in on and navigate, is typically added to the app for trade events and larger conferences. As a result, it makes it possible to locate specific exhibitors, points of interest (such as the information booth, restrooms, bar, and workshop rooms), and meeting places. The ability to get directions from point A to point B will also be available to users of an advanced event app.

The app is the perfect tool for follow-up communication after the event. Share photos from the event, make speaker slides available for download in the app, and send notifications to let people know when the next instalment is coming. From a marketing perspective, that is significant. An app differs from a mobile website in that it remains on the user's device, serves as a constant communication channel, and extends the impact and lifetime of your event.

Encourage Interaction and Networking Feature

Keeping your audience interested is easy with an event app. They can connect, and interact with like-minded people from the same industry, which is why they attend events in the first place, and contribute their knowledge, abilities, and experience to the occasion as a whole. 

In addition to providing live Q&A, the event app also features a special audience response feature that allows attendees to ask speakers questions after sessions or during debates. Using the app to collect questions is a democratic method that reduces the social pressure associated with posing a question in front of a large crowd. An international audience where English is not everyone's first language benefits particularly well from this. 

You could have them translated into English before presenting them to the moderator or speaker.

Utilise in-app tactics to continue the conversation: 

  • After each session, add a speaker rating.
  • Include questionnaires to get prompt feedback.
  • Create a "Concierge" service in the app so that attendees can speak with staff members about schedules, travel plans, and other things.
  • Enable attendees to message one another to arrange meetings or get-togethers by using the "Meet Me" and messaging features. Without disclosing email addresses or phone numbers, the app is a secure way to enable this type of interaction.
  • Include attendee matchmaking by letting your app suggest attendees to each other based on their profiles. Using specific interest domains or industries entered during registration, for instance, match investors with start-ups on a venture forum.

Lead Data Capture Feature

The collection and storage of leads in a CRM or marketing automation database is a labour-intensive task for marketers. The interest in specific goods or services, the lead's readiness to buy, etc., are frequently included in this data. Most likely, the business's website, email promotions, and other digital channels are already collecting this kind of information. But when it comes to collecting lead information, events can be a bit of an "ocean." This is regrettable given that events account for about 25% of marketing budgets. The best time to collect lead data is on the day of your event when attendees are entirely concentrated on the topics you've specified.

Think of your event app as a virtual sales representative who is always available to interact with attendees about your brand, products, and topics according to your defined agenda. Your target market can express their interests in the app in two different ways:

Direct: Use the app to ask questions, prompt participants to participate in discussions, and receive immediate responses to surveys sent via push notifications.

Indirect: Indirect lead data includes things like bookmarking articles they like or adding workshops to their agenda in an app.

Your smart event app collects and stores all of that crucial lead data (direct and indirect) centrally and safely in the cloud. The data is then routed to your preferred CRM or marketing automation platform. As a result, your sales team can follow up with each attendee using a real-time data profile that is centrally stored. This enables you to further tailor your communication to each person.

Implementing an Omni-Channel Marketing Strategy Feature

The term "omnichannel" is the newest buzzword in the event automation industry. The modern version of marketing automation is entirely online. A unified view of your leads is created by combining all online or digital communication channels, such as your website, social media, and email. What about the real world, though?

Take Emma, for instance. She wants to invest her savings in some interesting ventures, and you are the bank. When she visits your website and clicks on one of your investment products, you will save that information in your marketing automation platform to personalise what she sees, next on your website's homepage or in your email newsletter. Your chances for digital communication are lost the moment Emma shuts her laptop and exits into the real world.

After two weeks, Emma stops by one of your roadshow gatherings to find out more about your investment services. Following her registration for the event, Emma immediately downloaded the event app. She chose the workshops she wanted to go to, made notes on the speaker's slides, and asked questions during sessions using the app. The marketing automation platform you use has instantly added all of that information to Emma's profile, significantly enhancing its content and keeping it up to date. Soon after, Emma started to purchase it frequently.

Make Sponsors' Presence Known

Attending events helps sponsors spread the word in 89% of cases. Different methods of showcasing your sponsors are available on your app. In-app banner advertisements, which are typically seen at the bottom of the app's home screen, can be sold. Advertisements may include a link to the sponsor's mobile website.

Offer premium listings and feature opportunities throughout the app in various locations. Do you have an exhibitor list? Why not make gold sponsors eligible to appear first on the list?

Organise a dinner, gala, or awards ceremony that is sponsored. To let the event sponsor, know how many attendees interacted with their brand during the event, ask attendees to "check-in" or scan a code at the door.

Another excellent marketing tool is sponsored push notifications and sponsorship ads. For instance, you could advertise a sponsored workshop or booth by sending out a push notification.

By comparing the number of views to non-premium listed sponsors, for example, you can demonstrate to sponsors the return on their investment from the increased visibility they received through your app analytics.

Feature for Session Ratings

A primary function of an event app is as a "sensing device," gathering information in real-time from the event space.  The features for rating sessions and speakers are the ideal way to get immediate content feedback from your attendees.

To see which sessions and speakers are effective and which session topics require improvement, reporting ought to be accessible at all times. It's important to anticipate any potential problems and to get excellent speakers ready for what could be a voluminous follow-up from participants. 

Lead Retrieval Exhibitors & Sponsors Feature

A complete lead retrieval module that is only made available to chosen sponsors can be included in your event app. Exhibitors can scan a barcode or QR code on a booth visitor's badge using their smartphone or tablet by using the lead retrieval module. A list of all the leads they collected is available for download after the show. Make sure to enable a lead form so that exhibitors can enter additional information when they scan a badge for effective follow-up after the event.

Additionally, you can enable complex scenarios in which each exhibitor's lead capture form is different. While company A seeks additional personal information, company B seeks to gauge consumer interest in its products. Naturally, you can charge your sponsors more for these kinds of services; after all, more than 75 % of exhibitors and sponsors attend events to generate leads.

Event Insight Reporting and Tracking Feature

This section focuses on providing you, the event organiser, with useful insights into the overall event performance. Earlier, we looked at adding value for attendees and sponsors. With two-way communication and engagement strategies, approx. sixty percent of top-performing businesses interact with attendees before, during, and after the event. Numerous opportunities to collect important data are created by this checklist of event planning strategies.

Increasing Booth Attendance for Sponsors' Feature

Nothing makes an exhibitor more frustrated than having an empty booth.

One more time, event apps come to the rescue! By asking visitors to scan QR codes at each booth and perhaps taking a quick quiz, you can set up a scavenger hunt with some built-in gamification in your app. It's a great alternative to the traditional sticker or dot-based analogue games, and it's a great way to spark conversations and keep exhibitors engaging with attendees.

NPS Score Feature

NPS (Net Promoter Score), also known as "the ultimate question," has been used by some businesses to develop an internal quality system. Even at a live event, business stakeholders must understand how a brand is performing.

If this is the situation at your company, make sure the Excel export of your session rating and event rating results enables you to quickly determine the NPS for each session and the entire event. The NPS score's immediate availability can have a significant effect on the organisation as a whole.

Survey of Events Feature

The ideal setting for conducting a survey or several surveys is within your app. Ideally, multiple-choice questions should be used in surveys, and there shouldn't be an excessive number of open-ended ones. 

Surveys should be brief enough and simple to complete. You can send follow-up reminders to attendees who haven't yet completed the survey using an intelligent event app platform. Completion rates will significantly increase with the switch from paper surveys to in-app surveys.

Event ROI Metrics Tracking Feature

Event ROI is crucial, but how do you know what to monitor and report when you first use mobile event apps? The total amount of data that was collected using the app can be used to calculate the ROI of an event. To get a sense of how well your event is doing, start with the data points shown below:  

Through App Usage

  • The number of occasions when the app was used
  • Count of favourites/bookmarked items
  • How many notes have users entered into the app
  • User activity is the sum of all user actions within the app.
  • The total number of app downloads
  • The total number of QR codes read

By Using Attendee Feedback

  • Overall evaluation of the event
  • The percentage of rating completion
  • The percentage of completed surveys
  • survey findings
  • Speaker and session ratings

 Through Enabling Interactions

  • Number of  times push notifications sent
  • connections made through matchmaking
  • The percentage of Q&A participants and the number of questions asked
  • Number of messages exchanged by participants
  • Percentage of people who voted live

The significance of each factor can be evaluated, or the dashboard report will provide a summary. The outcome is a quantified evaluation of your event's performance that can be used to compare it to past events and demonstrate the ROI of your event.

How to Create the Hype of Your Event Leveraging Event App 

It is advantageous to know how these apps operate once you have a general idea of what you want from an event app. The terminology and procedures used by various app developers can have an impact on how your event app is developed and what the overall response is from everyone. Check out the following points on how to create anticipation among attendees and have positive feedback.

Introduce the Timeline

Good planning is essential as always. A typical timeline with checkpoints for your event makes things much simpler for you. Timelines are a fantastic tool for raising attendees' anticipation depending on the urgency. 

It will be beneficial to both event organisers and attendees, and it must always be considered when planning a new event. It is suggested that you try to have the app live when event registration opens, commonly referred to as a "D-day," as this will allow you to promote the app in conjunction with the event registration confirmation emails that you send out.

Native Apps and Compatible Devices

When an app is referred to as "native," it means that it is a mobile app that can be published in the app store. Software created especially for one of the Apple iOS or Android families is known as a "Native App." 

Because the market share of Windows Phones is much lower than that of Apple and Android devices, the majority of vendors do not provide a "native" app for these phones. 

In contrast, web apps are typically used by Windows Phone and Blackberry users. The functionality of the web app is typically a little bit less, such as the absence of push notifications, camera support for scanning QR codes, and iBeacon support.

Utilise Various App Stores

Because it's the simplest way for users to download your app to their smartphone or tablet, you must publish it to app stores. If you publish an update for your app, it will be downloaded and installed immediately. 

Keep in mind that an app update is only required if you want to add significant new functionality. It shouldn't be necessary to update your app to update content or even to enable new common features. 

Typically, hosts will release both white labeled Apple event apps and the Android app through the respective app stores, Google Play and the Apple App Store. You should also consider other regional app stores for certain nations, such as China.

You should be aware that Apple tests each new app before it is approved for publication in their app store, unlike the Google Play store. It is crucial to submit well in advance because this approval process takes about 7 to 10 days. Aside from that, an app will be rejected if it doesn't completely meet Apple's quality requirements. 

Apple might reject your app for a variety of reasons, such as a lack of content that leaves an empty screen or a lack of technical details. It will probably take a few more days to receive approval after the necessary corrections have been made. 

But that is not the case when it comes to the Google Play Store. If you submit your event app to Google within a few hours of submission, the app will be made available on the Google Play Store.

Make as Much Noise as You Can About Your Event App

Adoption of your event app is essential if you want to maximise its potential. To ensure everyone is aware of the app, make sure to highlight its key advantages. The majority of the time, hosts offer templates for promotional communications. A few ways to advertise your app are as follows:

  • In the registration confirmation email, include a section advertising the app.
  • Before the event, mention your app in newsletters and other email updates that you send out.
  • On the event website's home page, promote your app.
  • Visitors using mobile devices should see a pop-up asking them to "install the app" or "continue to the website" when they visit your event website.
  • Use banners or even a promotional team to welcome attendees and help them download the app as you draw attention to the app at the venue's entrance.
  • Include a standard slide at the start of some sessions to encourage users to download the app in preparation for upcoming interactions (voting, Q&A, rating).
  • After each speaker session, include a standard slide that requests app session ratings.
  • Think about only releasing specific data through the app. The only place to find the schedule and stay informed at many important conferences is through the app.

Hand Out iPad With the Pre-Installed Event App as A VIP Service

At some conferences, event apps have become so strategically important that every attendee must have access to a smartphone or tablet to access participation scenarios. For instance, academic and life science conferences will heavily rely on the event app to distribute papers, collect feedback, and monitor delegate activity for accreditation purposes. 

If so, you can provide all of your delegates or those without personal devices with iPads that you have rented for the duration of the conference. Usually, the iPad comes pre-installed with the app and is set up in "kiosk mode." This implies that the event app can only be accessed using the iPad.

Utilise A Single Multi-Event App for All of Your Upcoming Events

Do you host several events annually? Instead of having individual apps for each event, think about using one app that can handle multiple events. A calendar of upcoming events usually appears at the top of a multi-event app. 

After choosing a single event, the user is shown its details, including its content. Additionally, you can choose to only allow a particular participant subset to see a particular event.

An organiser can make a single branded app that can be used for several events by using a multi-event app. You can increase attendees' past attendance, showcase your products without any prior knowledge of marketing and create hype for upcoming events by offering relevant and interesting content through this app all year long.

Wrapping Up

Event apps are an essential component of any overall marketing strategy that includes events. They add value to an event for organisers, sponsors, and participants all at the same time. Any event app should aim to provide current information, enable distinctive interactions, and encourage attendee engagement to better serve your attendees. 

Next, an event app should offer special chances to give event sponsors more visibility and should include monetization features like lead capture for exhibitors. Most importantly, an event app functions as a "sensing device" that can gather important information before, during, and after the event. 

With the help of this information, event planners can gauge attendees' satisfaction overall, monitor the event's health in real-time, and solicit feedback from them. Event planners can use this data to benchmark their events against predetermined goals by compiling and analysing it to make their event ROI tangible. 

Eventify’s MyHub app and other customizable white-labeled event apps offer useful information, that is synced to a CRM or marketing automation database, assisting businesses in learning various prospects and consumers based on activities during the live event. Making an event memorable and engaging is the biggest challenge for the organisers. 

The mobile event app is more than just a showy feature; it is a potent collaborative space with the potential to spark attendees' interest and creativity. Event management software is a tool that has evolved into a necessity for events with the addition of data acquisition, lead generation, networking opportunities, gamification, seamless registration capabilities, and much more. 

Keep the factors listed in this guide in mind, as you decide on integration and the types of devices your event app will support, and for peace of mind, you can contact Eventify for help creating a reliable event app solution so you can concentrate on what matters at your upcoming event.

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