All You Need to Know About Event Branding in the Next 120 Seconds 

It’s tricky to move forward without taking care of even the most minor details while organizing an event when you can see the competitors leaving no stone unturned!

Most brands incorporate compelling strategies to make their event a success story. You’re trying to play the same way, but unorganized strategies hold you back! 

So, what should your action plan be to outperform your competitors and compel more attendees to attend an event?

This blog will unveil the successful event branding strategies to help you make the next event "SUCCESSFUL" and “FLAWLESS,” too! 

Before that, let’s start with a brief on event branding to help you hit the ground running! 

What is Event Branding?

Imagine an attendee having customized swag during an event with a unique logo, name, and brand colors, and another doesn’t have the same.  The latter one lacks all the features the previous one has.

Which one will be remembered for a long time? 

Definitely, the first one! 

The packet's unique symbol and vibrant colors will etch the brand name in the attendee’s heart!

This is where event branding comes in. A brand or company creates a unique name, messaging, and colors to develop an image in the target audience’s mind. According to a report, 91% of the attendees positively impact a brand that has effectively incorporated event branding strategies. 

All the essential elements of event branding are intertwined to develop a cohesive experience that matters! A report claims that continuous brand presentation in an event with all the elements present can increase revenue by 33%. 

This begs the next question, 

“What are the elements of event branding”?

Continue reading! 

What are the Core Elements of Event Branding?

Connecting with your audience within an event isn’t a child’s play. You must maintain the collection of messaging and visual elements to deliver the desired message effectively. Primarily, there are foundational, onsite, and digital event branding elements to take your event to the next level!

Foundational Elements of Event Branding

• Logo- It’s considered as the heart of the event. Try to utilize the same across the event materials. 
• Fonts- Use brand-specific fonts across all the marketing collateral. 
• Themes- One of the most essential things that helps the target audience connect effectively with the brand.

Digital Elements of Event Branding 

• Social Media Channels- These establish the brand voice online and offline during the events. Various social media channels will help you showcase the USP for your upcoming events. 
• Event Website- This is one of the most used platforms to help attendees engage through various actions. For example, attendees can buy tickets for a particular event. Also, the website contains all the valuable information for an event. 
• Influencers- Using the popularity of social media influencers to promote an event is an easy way to get attention. Not only does it increase the number of attendees, but it also encourages them to participate in the event activities. 

Onsite Elements of Event Branding

• Branded Signage- Generally, companies utilize brand value to inform the target audience about the event through the items used.
• Photo Booths- The brands use branded photo backgrounds to encourage attendees to take pictures. Also, some brands prefer to create a “selfie zone” to insist the attendees take selfies, especially Gen Z. 
• Food & Drink- Want to take your brand story to the NEXT LEVEL? Don’t forget to incorporate scrumptious foods and refreshing beverages for the target audience. This will encourage them to participate in various activities in your event and leave them on cloud nine! 
• Branded Agenda- This is used to keep the attendees knowledgeable about the brand through maps or other branded materials. 

5 Reasons Why Event Branding Is Important? 

Have you ever wondered about the enthusiasm of attendees at events organized by big brands like Coca-Cola or Redbull? What intrigues them? Why do they spread the word through several social media channels or word of mouth? 

The answer is- Consistent encouragement that drives the attendees to say YES every time through the creative event branding.

Event branding is necessary for your brand for many other reasons, too! 

1. Develops Trust and Recognition 

"People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe."

And, 

People won’t buy from you if you fail to prove what you believe! 

This is developing trust, which plays a key role in ensuring the success of a particular event. Here is what effective branding fits into the bill to ensure that your event is quickly recognizable through various brand touchpoints like logos, themes, and colors. 

Once you focus more on developing trust, chances are higher that more attendees will engage in the event as they can align themselves with the product/service you’re offering. 

2. Helps to Stand Out From the Crowd 

According to a report, 80.4% of the organizers from different countries utilize in-person events to turn their regular products/services into the most impactful ones. Another report claims that 70% of attendees prefer in-person events as they’re one of the best professional and training content sources. 

In this ocean of events, strong branding helps you to make your event memorable. Additionally, it attracts the target audience with the relevant information. On top of that, effective event branding showcases what makes it unique from the other events. 

3. Magnifies The Event Branding Value 

"If you don’t position your brand, your competitor will." 

You don’t want your competitor to outperform your event with their strategy!

If you’re not still thinking about the same, you’re leaving money on the table!

A successful event comprises your consistent hard work, thoughtful planning, and meaningful execution that enhances the brand image. With adequately aligned strategies in place, it can reinforce the brand identity, which plays a pivotal role in the success of your event. 

Performing the same consistently develops positive experiences among loyal attendees who have recently been associated with your event. 

4. Bolster Marketing Efforts 

Cohesive brand marketing strategies in tandem with visually appealing graphics make a particular event more electrifying! It encourages the employees to share their experiences organically. 

On the other hand, it also attracts sponsors and insists they invest in an event. This indicates the chance of increased ROI for a particular event. 

5. Improved Attendee Experience

Attendees are the heart and soul of an event! 

Successful event branding strategies contribute to an enhanced attendee experience that inspires and educates the target audience. From leveraging event applications to artificial intelligence, events are taking the experience to a new level. For example, AR and VR are cutting-edge technologies that enable an attendee to participate virtually. 

On the other hand, chatbots also provide a satisfactory experience to the attendees inside and outside the venue. From offering session recommendations to eating out recommendations, attendees are swayed away by the seamless experience. 

Live streaming also plays a crucial role in fostering the attendee experience through various platforms. These platforms are integrated with applications, wearables, and applications to create an engaging session experience. 

Ultimate Event Branding Strategies to Skyrocket the Reputation of Your Event 

Voila!

Now you understand why branding in events matters! However, that’s only the tip of the iceberg!

You’re missing the event branding strategies to make the program HIT! 

Strategy 1- Decipher Your Target Audience 

Don’t make the same mistake that most brand owners do! 

Creating a strategy without deciphering the target audience is like having a pizza with no cheese toppings! 

That won’t satiate your cravings! 

First and foremost, you must have an idea about your target audience. It includes understanding your event's target audience's needs, interests, demographics, and behavior. 

To understand the target audience better, ask yourself the following questions-

• What is the age range of your target audience?
• What pushes them to buy a specific product/service?
• Are they skeptical while buying a product/service? 
• What kind of buyers are they? 

Finding these answers will help you to hatch up your next steps! 

Strategy 2- Brainstorm & Create Mindboggling Event Graphics and Content 

Don’t only develop the same bland graphics created by your competitors already! Instead, let your creative juices flow through your curations. Plan and build your graphics accordingly to engage the attendees throughout the event. 

Ensure you follow the event’s typography and color pallets while developing the graphics. If you’re choosing stock images, ensure they’re in high resolution. Most importantly, they should be relevant to the event & the audience.

Not only will graphics complete the platter, but you also need PERSUASIVE content that stands out. Content is king, and it will remain so. Plan accordingly to captivate the audience’s attention.

Strategy 3- Develop an OUT-OF-THE-BOX Brand Identity 

You want your event to be super successful! 

To do it effectively, you just create a solid brand identity. This will not only reflect the purpose of your event but also reflect the values of your brand. In order to develop an effective event branding identity, you can start asking a few questions yourself:

• Who is your target audience?
• What are their likes and dislikes?
• How do they perceive your product/service? 
• Why might they say “NO” when joining an event?
• What are your competitors doing to make their events enjoyable?

Got the answer?

Now, you can develop the logo, which encompasses all the answers. However, ensure that the branding message remains consistent across all the marketing collaterals. It would help the attendees to stay engaged- from entering the event to listening to the speeches. 

You want the attendees to take action, but without a CTA or call-to-action, things will left incomplete! Ensure that you’re incorporating the same. Chances are higher that it turn the tyre-kickers into potential buyers. 

Strategy 4- Curate an Entracning Brand Story

Successful event branding has multiple ingredients! One of the ingredients is a unique branding story to take your apple of the eye to the next level! The story should be enthralling, memorable, and, last but not least, concise. 

For example, you can jot down your journey from the beginning till date. It must encapsulate how you sown the seeds earlier, including how the other team members nurtured it carefully! 

These narratives will build a strong image in the attendees' minds while helping them understand the brand. Therefore, they can decide when they should join the event. 

Strategy 5- Develop a Striking Tagline

Brand recognition by the target audience plays a vital role in making an event successful. To do this effectively, you must incorporate a memorable and enticing tagline. This should convey your message precisely to help your audience understand what you’re up to. 

Craft an original tagline after considering all your event's purposes and target audience. Accordingly, develop the message. You can take the help of copywriters who will craft an engaging message that aligns with your target audience. 

Strategy 6- Make an All-inclusive Event Marketing Plan

A blueprint is essential for a successful event, which compasses all the various aspects of your promotional and branding efforts from scratch. 

You can start by developing ideas that are aligned with your goals. It may be anything from fostering brand awareness to generating leads in building long-lasting customer relationships. 

Now, it’s time to accelerate your car by defining the objectives aligned with the goal. It will include how many people you want to reach, types of engagement, and the specific targets in your mind. 

Once it’s all done, curate an effective strategy that includes all the other necessary steps, including creating compelling content and graphics, advertising on social media accounts, and distributing the materials at the event. 

Strategy 7- Partner With Like-Minded Brands 

Collaborating with like-minded brands can strengthen your event branding by increasing reach, fostering credibility, and enriching the attendee experience. 

For example, partners bring their existing loyal customer base to your event. This will expand the event’s visibility to a broader audience. 

On the other hand, similar goals and values can be shared to gain a far-fetched vision once you partner with like-minded brands. This will not only share the theme but it will also resonate with the goal of the target audience. 

In a 2006 event, Apple and Nike uncloaked their brand partnership at a New York event. Mark Parker, chairman of Nike, said, “The collaboration between Nike and Apple will augment the thoughtful consumer product experiences through innovation and design.” “We’re working with Nike to take sport and music to a new level”- Steve Jobs said. 

Strategy 8- Utilize the Networking Power of Influencers

In this advent of digitization, social media is the toast to your business success! With their vetted strategies, social media influencers are taking the business game to a new level. 

You can partner with social media influencers who have already experienced your brand/service. However, an influencer doesn’t need to experience your product/service to shout out.

Spreading awareness about your brand will be a breeze once you reach potential influencers with exclusive access to followers. It makes it ideal to reach out to the potential attendees. Getting the shout-out from the influencers can boost the credibility of your event while increasing the attendee rates. 

Ensure you’re choosing the right influencer who fits your brand well. It is essential to convey the right message to the attendees by explaining the benefits of using your product/service. 

Strategy 9- Capture and Analyze Data

Gather event-related data and analyze it to track performance and measure results. This will help you to adjust the strategies accordingly. Also, you can use the data to make informed decisions about promoting the events while reaching potential attendees. 

Also, accumulated data can help you gain clear insights about who attended your event and how they interacted throughout the program. However, ensure that you’re protecting the privacy of the attendees.   

Tips to Take Your Event Branding to the Ultimate Level 

You already have enough strategies to sail your boat to the right destination. However, we have prepared some invaluable tips to reinforce your event branding so it doesn’t leave half-baked. If you want to make your next event cut through the clutter NOISE, don’t forget to incorporate the tips! Here you go-

1. Prepare an Event Swag Bag

Do you want to give your attendees a personalized touch that encompasses the essence of your brand? An event swag bag is the perfect answer! To enhance the attendees' experience, this bag may include pens, water bottles, notepads, and chocolates. A report shows that attendees use 80% of promotional products over a year, which can effectively develop a personalized experience among them. 

2. Develop a Branded Application

An application based on your event know-how offers a more personalized experience to the attendees. It includes interactive features like event scheduling and rescheduling, updating attendee information, raising tickets, etc. 

3. Set Up a Landing Page  

An event landing page provides all-inclusive event information to provide a user-centric registration experience. Ensure the landing page is intuitive and loaded with informative content. Also, don’t forget to incorporate a compelling CTA or call-to-action. Not only will this enable the visitors to access important information, but they will also end up with attendee registration. 

4. Provide an Event Experience Passport

Give the attendees an event passport and ask them to sign it at various locations during the event. If they do so successfully, offer an attractive prize. For example, if an attendee signs the passport at all the points of a particular event, they will receive a branded goody bag. 

5. Offer a Unique Experience to the Guests

Invite and feature renowned celebrities, speakers, and other public figures at your event. To make them feel special, offer them VIP treatment. Additionally, encourage them to share the experience on various social media platforms. This will help grab the attention of more attendees. 

How Some Tech & Beverage Behemoths Have Leveraged Event Branding to Level Up the Game?

• Google—Various virtual and in-person events at Google’s I/O 2024 set an energetic tone among attendees. From kickoff music to an emphasis on AI, attendees remained engrossed throughout the event. 
• Red Bull- This brand has hosted events like the Stratos jump, Red Bull air race, and music festival. The attendees were encouraged through various interactive activities involving the amalgamation of music and adventure. 
• Spotify- One of the renowned and most-used music streaming applications has encouraged attendees with personalized experiences. They also partnered with various artists across the globe to bring music to life. 
• BMW—BMW has made notable efforts in its events by creating futuristic, overwhelming designs that reflect its brand goals. Additionally, the interactive zones and high-tech displays showcased modern-day BMW cars rather than traditional ones. 

Congratulations! You’re Now an Event Branding Pro 

Woo, you just learned about the nitty–gritties of event branding! Always remember that consistency is the key to making your event branding successful. You should maintain an event branding cadence so attendees can recognize your brand value. 

If you’re ready to take the plunge and want to make your attendees obsessed with your event, let Eventify help you! It’s an all-in-one event management software that will make your event more successful, with cutting-edge features like event networking, registration, attendee check-in, badge printing, etc. 

Request a demo that rewards you for your excellent event marketing efforts!