I’ve always been outspoken about how an event can be a great marketing and sales opportunity for any business. It lets you directly interact with potential customers while nurturing leads. It’s one of the most effective marketing techniques you can use.
The benefits don’t start there, however, and even a simple event website can work wonders.
By creating a free event webpage - also known as a free event website - you can start generating publicity for the event itself. At the same time, you’ll develop brand awareness for your company.
You’ll already know you can do this with Facebook and other social media platforms. By having a dedicated free event website, you’ll see countless benefits compared to social media. It’s well worth taking a look at why you could need one, as well as what it actually is.
If you don’t know how to create a website for an event, I’ll go through that, too. Let’s take a deep look.
What is a Free Event Webpage?
A free event webpage is exactly what it sounds like; it’s a website advertising an event you’re running. It’s a hub containing all of the information attendees need to know about the event you’re throwing.
A simple event website can be enough to start generating awareness about your brand and event.
If you want everything to be as successful as possible, it’s worth putting a little more time and effort into it. You’ll need to go beyond just the basics so you can make your event as appealing as possible.
Part of the reason why you’ll have a free event website is to convince people to turn up to it, after all. Be sure to put the work into it. Once you do, you’ll start seeing the benefits the website offers.
Why Do You Need an Event Website?
Now we’re on the same page about what a free event website is, you could want to know how to make an event website. It’s a natural thought, but let’s put that on hold for a few minutes. First, it’s worth looking at why you should have a free event webpage.
As it turns out, it’ll give you quite a few benefits. I’ve seen plenty of them with all of the events I’ve been involved in, so let’s take a look at them.
Attract New Visitors
If you’ve thrown events in the past, you would’ve already seen quite a few people come in. You might even feel like you’re getting enough people coming to your events. It can always be better. You can always attract more attendees, and a simple event website helps with that.
Not only will it mean more people will turn up, but you’ll make more money out of it and increase your brand awareness. If your end-goal is to create more buzz around your company, this helps more than you’d expect.
It’s Cost Effective
A free event webpage is exactly what it sounds like; free. Despite that, it’ll help you generate more leads for your business, which you can then convert into sales. It’s a cost-effective way of generating more revenue and increasing your brand visibility. When it comes to marketing, you couldn’t ask for much better.
Develop Direct Advertising
You’ll already know that you’ll need to do some advertising for your event, and a large part of this will be done online. Pay-per-click advertising, Facebook advertising, and similar strategies will all be effective options for this.
You’ll need somewhere to direct people to with these strategies. Somewhere they can learn more about your event. That’s where a simple event website comes into play. It gives you somewhere to direct your potential attendees with your marketing.
With all of those in mind, you’ll want to know how to create a website for an event. There’s no point in delaying it any further, so let’s dive into it.
What Should it Include?
That being said, what should your free event website actually have on it? I’ve already mentioned how it should include all of the relevant information for potential attendees, but what’s classified as relevant?
Start off with your company’s branding, such as its name and logo. Add in where the event is taking place, how much it costs, and when it starts. Beef this up with what’ll be happening during the event, who’ll be there, and similar information.
The more you can add to this, the better. It’ll make the event more and more appealing to potential attendees.
Be articulate and appeal to potential attendees’ interests when you’re putting all of this together. You’ll be leading to a call-to-action (CTA) encouraging them to buy, so you’ll want them to be as interested as possible.
End with your CTA and tell them the price of a ticket, as well as how they can buy them. Ideally, this should only take them a few clicks.
With all of that information added, it’s worth making it look as appealing as possible. Adding some marketing materials, like pictures and videos, helps with this. It’ll interest your potential readers more and make the event more appealing, so you’ve no excuse not to include these. They’ll be more likely to buy because of it.
Make Event Website With Eventify
After we set up your event and activate the license, you will gain complete access to customize your event as you see fit. Upon activation, you will receive a welcoming email from us, enabling you to log in to your event through both the admin panel and the app. Eventify is committed to making your event a resounding success, and to enhance its informativeness, we require specific details from you regarding your event, including:
1. Essential event details, including the event name and its date, time, and location.
2. In the case of a white-label event, we will need your A logo banner for showcasing on your event page and the app store data.
3. If you opt for a different language for your event, you can provide us with the necessary translated text for incorporation.
4.For ticketing purposes, we will need your payment gateway details.
After completing the aforementioned steps, you will gain access to our platform, allowing you to seamlessly add attendees. This can be achieved through manual input or by importing in bulk. You'll have the flexibility to personalize your event by providing the event name and description. Additionally, from the array of available features, you can handpick the ones that best align with your event's objectives. You can have the ability to create sponsors, invite speakers, and showcase exhibitors. You can also custom email templates and registration processes to suit your specific requirements.
Furthermore, our platform enables you to incorporate interactive elements such as polls and live Q&A sessions to engage your audience effectively. Rest assured, our dedicated Eventify support team will always be at your service, ready to assist and guide you every step of the way to ensure your event's success.
Wrapping Up
A free event webpage offers more than a few benefits. You’ll bring in more visitors, build more brand awareness, and more. You’ll need to know how to make an event website properly to see these benefits, however.
If you’re anything like me, you’ll want to know as much as possible before putting it together. Once you know how to create a website for an event - and actually do it - you’ll see the benefits in no time. You’ll even see it with a simple event website.
With the benefits it offers, you’ve no reason not to create a free event website. Your event will be more successful because of it.
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