How to Create the Perfect Sponsorship Packages 10 Tips & Free Template

Hosting an event means you are on a mission to do a lot at once. Its not just about acquiring a space, and planning the event. In the process you have to take care of multiple things from designing the even purposes, evaluating its success, and most important getting right sponsors. I personally believe that getting the sponsors for the event is the most crucial and hectic job. You have to come a long way and reach out to the right sponsors.

Why you need sponsors when its your event? Well, you can come up with the idea of an event to provide opportunity of business to multiple companies. In this manner, you have to charge them a little or more than a little for sure. It has to be a wining situation for both parties. So, getting sponsors will reduce your burden for the management and investment.

Are you looking for the right sponsors for your event? Well, I brought you a complete guide about what is a sponsorship event package, how you can design one and what can be the best practices to follow. Let’s check out all the tips and options.

What Is Event Sponsorship Package?

An Event Sponsorship Package is like a treasure map for businesses looking to support your event. It's a carefully crafted proposal that outlines the exciting opportunities and perks available to potential sponsors. Think of it as your event's VIP pass for businesses – the more enticing, the better!

Now, why do you need one? Imagine planning a fantastic event, but no one knows about it. That's where the sponsorship package comes in. It's your chance to shout, "Hey, awesome businesses out there, want to be part of something incredible?" This document details sponsorship levels, benefits, and how partnering with your event can boost a company's image.

So, what's inside the package? Typically, you'll add

• A captivating introduction,
• Event details, and
• Different sponsorship tiers – like bronze, silver, gold, and platinum.

Each tier offers varying levels of visibility, from logo placement to exclusive event access.

But it's not just about what sponsors can do for you; it's a two-way street. Your package should also highlight what you can do for them – whether it's increased brand exposure, reaching a target audience, or fostering community goodwill.

In essence, an Event Sponsorship Package is your event's persuasive sidekick, convincing businesses that your event is the perfect stage for their brand to shine.

Also read benefits of sponsoring an event.

What Excites Sponsors In The Package?

It’s not like you will present a package to the sponsor and the entity will accept it. Things have never been this simple specially for me when offering the packages. So, I have to evaluate what are the things that excite sponsors in a package. Let’s have a look at them.

Exposure Galore

Sponsors, just like anyone else, love to be in the spotlight. The promise of visibility is a massive draw. Your package should showcase how their logo will be front and center, whether on banners, social media, event website or event materials. It's like giving them a megaphone to reach your event audience.

Exclusive Access

Everyone likes feeling special, right? Sponsors are no different. If your package offers exclusive perks – like VIP passes, backstage access, or special meet-and-greet opportunities – sponsors are more likely to jump on board. It's a win-win when they can mingle with the event's crowd in a unique way.

Targeted Audience Reach

Sponsors are on the lookout for events that align with their target audience. If your package can prove that your event draws in the exact demographic they're aiming for, they'll see it as a golden opportunity. It's all about connecting them with the people who matter most to their business.

Social Media Buzz

In today's world, social media is the place to be. If your event promises a social media storm with posts, tweets, and shares, sponsors will be thrilled. The more buzz around their brand, the better. Make sure your package outlines a robust social media strategy that includes them in the online conversation.

Community Goodwill

Sponsors love to show they care. If your event is tied to a cause or community initiative, highlight it in your package. Sponsors often find value in associating their brand with positive social impact. It's not just about business; it's about making a difference.

In a nutshell, sponsors get excited when your package promises them:

• The spotlight
• Special treatment
• A direct line to their audience
• A social media frenzy
• A chance to make a positive impact.

Craft your package with these elements, and you'll have sponsors knocking on your door!

"Making sponsors feel valued is crucial. Provide dedicated points of contact, exclusive access to speakers or VIP areas, and opportunities for networking with attendees. Create a sense of community and engagement." - Mark Schaefer, Keynote Speaker and Marketing Futurist (Source: Marketing Profs)

Common Sponsorship Package Types

Its interesting for you to know that sponsorship packages are of different types. Its not like a single document that you can present. In fact, you can offer sponsor multiple options to select from. Not a single budget bracket for all, but a diverse range of options.

• Title Sponsorship – The big kahuna of sponsorships, giving the sponsor a spotlight as the main event partner. Their name is practically the event's middle name. I personally recommend this kind of sponsorship to the heavy investors who wants to steal the show.

• Category Sponsorship – Category sponsors take charge of a specific segment or area within the event. They don't have the whole event stage, but they rule a particular domain. It's like being the head honcho in a specialized zone, such as "Official Beverage Sponsor" at a sports event.

• In-Kind Sponsorship – In-kind sponsors don't deal in cash; they bring goods or services to the table. It's like contributing products or services instead of money. This type is budget-friendly and great for businesses looking to be part of the event without a hefty financial commitment.

• Exclusive Sponsorship – Exclusive sponsors claim the exclusive rights to their category within the event. They're the only player in their game, with no competition in sight. It's like having the whole playground to themselves – a solo act in a specific category, like "Exclusive Technology Partner" at a tech conference.

Features Of A Compelling Event Sponsorship Packages

Now that we've uncovered the magic behind common sponsorship package types, I will share few features that you can add to sponsorship package to make it a powerhouse of persuasion. Trust me, I've been in your shoes, crafting packages for events that had sponsors high-fiving us for the opportunity. Here's the inside scoop on features that'll make your package irresistible.

A Captivating Introduction

Whenever you're meeting someone new, you want to be friendly, right? Same goes for your package introduction. Give it a warm touch, make it inviting. I've seen firsthand how a friendly handshake at the start sets the tone for a great partnership.

Event Overview

Ever watched a trailer that got you hyped for a movie? Your event overview should do the same. Give a taste of the excitement, drop hints about what's in store. I've used this tactic, and sponsors love knowing they're backing something extraordinary.

Sponsorship Tiers and Benefits

Now, this is where the fun begins. Like building a delicious sundae, each tier should be a layer of yumminess. Define those tiers, list benefits clearly, and make it irresistible. When sponsors see the perks stacked up, it's like handing them a golden ticket.

Target Audience Profile

Sponsors want to know who they're talking to. Paint a picture of your audience like you're introducing them to a new friend. I've seen sponsors nodding in approval when they know their brand will be in front of the right crowd.

Marketing and Promotion Strategy

Buzz is the name of the game. Lay out your marketing plan – social media, traditional media – the whole shebang. I've seen sponsors jump on board when they know their brand will be splashed across every channel.

Exclusive Opportunities

Who doesn't love feeling exclusive? Throw in some special perks. VIP access, behind-the-scenes tours – I've seen sponsors beam with excitement at these exclusive opportunities. It's like giving them a golden key to the event kingdom.

Flexible Packages

Not everyone has the same budget, and that's okay. Be flexible. I've created tier options for different budgets and allowed customization. It's like giving sponsors a menu – they pick what suits them best.

Testimonials and Success Stories

Proof is powerful. Showcase testimonials from past sponsors. Let them tell the success stories. I've seen sponsors trust us more when they hear real experiences. It's like a friend recommending a favorite restaurant.

Clear Call to Action

Don't leave sponsors hanging. Tell them what to do next. I've made this mistake, and sponsors appreciate a straightforward call to action. It's like saying, "Here's the next step – let's make it happen."

Engaging Visuals

A picture is worth a thousand words. Spice up your package with visuals. I've used high-quality images and engaging graphics. It's like turning a dull brochure into a visual masterpiece that sponsors can't resist.

Factors to Consider When Pricing Sponsorship Package

Now that we've cracked the code on crafting a stellar sponsorship package, let's talk dollars and cents.  How to price the packages is another trick you need to know. I've been in the trenches, figuring out what makes sponsors say "Yes!" Let me spill the beans on the factors you should consider when pricing your sponsorship package.

Event Size and Reach

Size matters, and in the event world, it's a big deal. The larger the event, the more eyeballs your sponsors get on their brand. Consider the size of your audience, both physically and virtually. If you're drawing in thousands or have a massive online presence, you can nudge those numbers up a bit.

Audience Demographics

Who's in the crowd matters to sponsors. If your event attracts their ideal customers – like bees to honey – that's golden. Consider the age, interests, and demographics of your audience. If it aligns with what sponsors are looking for, you've hit the sweet spot.

Event Reputation and Track Record

What's your event's reputation? If you've got a track record of success – high attendance, happy sponsors, and a buzz that lasts beyond the event – use it to your advantage. Sponsors are more willing to invest if they know they're hitching their wagon to a winner.

Exclusive Opportunities

If your package offers exclusive perks – VIP experiences, exclusive branding rights – you can add a premium. Sponsors pay extra for the red-carpet treatment. It's like upgrading to first-class – a little pricier, but oh, so worth it.

Industry and Niche

Consider the industry your event caters to. Some industries have bigger budgets and are willing to splash the cash for the right exposure. If you're in a niche that's hot in the market, you can adjust your pricing accordingly. It's like knowing the stock market – timing is everything.

Marketing and Promotion Reach

How far does your marketing reach? If your event is plastered across social media, newspapers, and billboards, sponsors will pay a premium. The wider the reach, the more valuable the sponsorship. It's like turning up the volume on a megaphone – everyone hears it loud and clear.

Package Inclusions

What goodies are you tossing into the sponsorship bag? The more value-packed the package, the more sponsors are willing to pay. If you're offering exclusive access, prime real estate for branding, and a social media frenzy, it's like a jackpot for sponsors.

Competitor Analysis

Spy on your competition. Check out what they're offering and at what price. If you're offering similar or better benefits, you can align your pricing accordingly. It's like a friendly game of chess – make your move strategically.

Economic Climate

Let's talk real-world stuff. The economic climate matters. In a booming economy, sponsors might be more willing to splurge. During a downturn, they might tighten their belts. Be aware of the economic vibes – it's like predicting the weather for your pricing strategy.

Customization Options

One size doesn't fit all, right? If you offer customization options within your packages – allowing sponsors to tailor their experience – you can charge a bit more. It's like giving them the keys to a custom-built sponsorship kingdom.

Duration and Frequency of Exposure

How long will sponsors bask in the glory of your event? If it's a one-day extravaganza versus a month-long festival, adjust your pricing. The duration and frequency of exposure matter. It's like paying for a short movie versus a blockbuster trilogy.

Remember, pricing is an art, not a science. It's about finding that sweet spot where sponsors feel they're getting incredible value for their investment. So, mix and match these factors, and you'll be pricing your sponsorship package like a pro. Go ahead, set those sponsorship rates that make sponsors nod in agreement – you got this!

Why an Attractive Sponsorship Package is Essential?

Ever wondered why a knockout sponsorship package is like the superhero cape your event needs? Let's dive into the world of attraction and why having a sponsorship package that shines is the secret sauce to winning sponsors over.

First Impressions Matter

Imagine meeting someone wearing a dazzling smile versus someone with a poker face. Your sponsorship package is that first smile. It's the initial handshake, the virtual "Hello, there!" When sponsors lay eyes on a beautifully crafted package, it's like love at first sight. It sets the stage for a relationship that could turn your event into a sponsor magnet.

It's the Elevator Pitch

Ever tried explaining your event to someone in an elevator before the doors close? Your sponsorship package is your elevator pitch. It needs to capture attention, convey excitement, and leave a lasting impression – all in a short span. An attractive package does just that. It's the compelling story that sponsors can't resist, making them want to jump on board before the elevator doors close.

Visual Appeal = Attention Grabber

We're visual creatures. A picture speaks a thousand words, right? An attractive sponsorship package is your visual masterpiece. It's the eye candy that draws sponsors in. Engaging graphics, vibrant colors, and sleek design make your package stand out in a sea of bland proposals. Think of it as the Instagram filter that makes your event look irresistible.

Conveys Professionalism and Credibility

Would you trust a random person on the street with your deepest secrets? Probably not. Sponsors are the same. They want to trust that your event is worth their investment. An attractive package conveys professionalism and credibility. It shows that you've put thought into every detail, making sponsors feel confident that their brand is in capable hands.

Differentiates You from the Crowd

In a world full of events vying for sponsor attention, standing out is key. An attractive sponsorship package is your unique selling proposition. It sets you apart from the crowd, making sponsors take notice. Think of it as the sparkly unicorn in a field of regular horses – who wouldn't want to be associated with something special?

It's the Invitation to the Party

Imagine hosting the coolest party in town, but no one knows about it. Your sponsorship package is the golden ticket, the VIP pass to the party. It invites sponsors to join the exclusive club of your event. An attractive package makes sponsors feel like they're part of something extraordinary – an event they don't want to miss.

Creates a Lasting Impression

Ever seen a movie that stayed with you long after the credits rolled? That's the impact an attractive sponsorship package can have. It creates a lasting impression on sponsors. Even after they've flipped through other proposals, yours lingers in their minds. It's the memory that nudges them to pick up the phone and say, "Let's do this!"

Builds Anticipation and Excitement

An attractive sponsorship package is like the teaser trailer for a blockbuster movie. It builds anticipation and excitement. Sponsors should feel the thrill, envisioning the fantastic journey their brand will embark on with your event. It's the prelude to a partnership that promises success and adventure.

Encourages Quick Decision-Making

Sponsors are busy bees. They don't have time to sift through dull, uninspiring proposals. An attractive package grabs their attention and encourages quick decision-making. It's like presenting a mouth-watering menu – sponsors see what they want, and bam, they're ready to order.

Leads to Better Selling Streak

Ultimately, an attractive sponsorship package is your ticket to a better selling streak. It's the magic wand that transforms potential sponsors into enthusiastic partners. When your package is a visual delight, professionally crafted, and exudes excitement, sponsors can't help but say, "Count us in!"

So, there you have it, event aficionados! An attractive sponsorship package isn't just a nice-to-have; it's a must-have. It's the catalyst for a sponsor frenzy, the glue that binds brands to your event. Pour creativity into your package, make it sparkle, and watch sponsors line up, eager to be part of your event extravaganza. Go ahead, let your sponsorship package be the star that steals the show!

How To Create A Perfect Sponsorship Package - Step By Step Guide

Well, we have understood a lot about the sponsorship packages. It’s time to design one. Buckle up because I've got your step-by-step guide to crafting the perfect sponsorship package. Let's turn your event into a sponsorship sensation.

Step 1 – Know Your Event Inside Out

Before diving into the sponsorship package creation, become best friends with your event. Know its ins and outs, what makes it unique, and why sponsors should be excited to be a part of it. Consider the audience, theme, and goals. The more you know, the better you can tailor your package to showcase the event's charm.

Step 2 – Identify Your Target Sponsors

Think of this like creating a VIP guest list. Identify the types of sponsors that align with your event. Are they local businesses, industry giants, or community heroes? Knowing your audience helps tailor the package to what potential sponsors are looking for. It's like playing matchmaker – connecting sponsors with an event that complements their brand.

Step 3 – Choose the Right Sponsorship Package Type

Now that you know your event and potential sponsors, it's time to pick the right sponsorship package type. Are you going for a Title Sponsorship, Category Sponsorship, or something else? Consider your event's scale, goals, and what sponsors in your target list might find most appealing. It's like choosing the perfect outfit for your event – one that fits and dazzles.

Step 4 – Define Clear Sponsorship Tiers

Picture this as creating a menu with different options. Define clear sponsorship tiers – Bronze, Silver, Gold, or whatever suits your event's style. Each tier should offer increasing benefits, creating a ladder of opportunities for sponsors. It's like letting sponsors choose their adventure – the more they invest, the greater the rewards.

Step 5 – Highlight Exclusive Opportunities

Make sponsors feel like VIPs with exclusive perks. VIP access, exclusive branding rights, or behind-the-scenes experiences – these exclusive opportunities add a touch of glamour. It's like offering a backstage pass to sponsors, making them feel extra special.

Step 6 – Showcase Audience Demographics

Time to introduce your event's fan club – the audience. Showcase their demographics, interests, and why sponsors should be excited to connect with them. It's like setting the stage – sponsors need to know who will be applauding their brand.

Step 7 – Craft a Compelling Introduction

Start your package with a bang! Craft a compelling introduction that's like the opening scene of a blockbuster movie. Keep it short, sweet, and exciting. Make sponsors feel like they're about to embark on an unforgettable journey. It's the hook that keeps them reading.

Step 8 – Outline Marketing and Promotion Strategy

Sponsors want to know how their brand will shine in the limelight. Outline your marketing and promotion strategy. Social media, traditional media, and any other channels – lay it all out. It's like giving sponsors a preview of the red carpet they'll be strutting on.

Step 9 – Add Testimonials and Success Stories

Ever read reviews before trying a new restaurant? Same principle here. Add testimonials and success stories from past sponsors. Let them share their positive experiences. It's like having friends vouch for your event's awesomeness.

Step 10 – Include Clear Call to Action

Don't leave sponsors hanging. Include a clear call to action – tell them what to do next. Whether it's reaching out, filling a form, or sending an owl with their acceptance – make it crystal clear. It's like giving them a treasure map with a big "X marks the spot."

Step 11 – Design with Visual Appeal

Now, let's talk visuals. Design your package with visual appeal – engaging graphics, high-quality images, and a layout that flows. It's like turning a boring book into a colorful comic that sponsors can't put down.

Step 12 – Be Flexible and Open to Negotiation

One size doesn't fit all. Be flexible. If sponsors want to tweak a detail or two, be open to negotiation. It's like customizing a pizza – everyone gets their favorite toppings. Flexibility builds a bridge to successful partnerships.

Step 13 – Proofread and Polish

Before you hit send, proofread and polish your package. Typos and messy formatting can be turn-offs. It's like dressing up for a date – you want to look sharp and put together.

Step 14 – Seek Feedback

Don't be shy to ask for feedback. Share your package with a trusted colleague or friend. Fresh eyes might catch things you missed. It's like having a dress rehearsal before the big show.

Step 15 – Follow Up with Potential Sponsors

Once your package is out in the wild, follow up with potential sponsors. It's like sending a thank-you card after meeting someone special. Express your excitement and willingness to discuss further.

The best sponsorships go beyond just a cash injection. Think strategically about what sponsors can offer beyond money, like in-kind services, expertise, or access to their networks. This creates a mutually beneficial partnership." - Michael Brenner, Marketing Strategist and Author (Source: Forbes)

Top Notch Sponsorship Package Ideas for the Next Event

Ready to take your sponsorship game to the next level? I've got a bunch of top-notch sponsorship ideas that will not only grab sponsors' attention but also have them clamoring to be part of your next event. Let's turn your sponsorship strategy into a crowd-pleaser!

• Theme-Infused Sponsorship Packages – Inject some theme magic into your sponsorship packages. If your event has a specific theme – be it a futuristic tech expo or a retro dance party – tailor your packages to match. Sponsors love when their brand seamlessly blends with the event vibe.

• Interactive Sponsor Booths – Give sponsors a stage to shine. Create interactive sponsor booths that go beyond the standard banners and pamphlets. Think engaging activities, demos, or even a mini-contest. Sponsors become an attraction, drawing in the crowd like bees to honey.

• Social Media Takeover – In the age of hashtags and likes, offer sponsors a social media takeover. Give them control of your event's social media for a day or a specific time slot. Sponsors get to showcase their brand personality directly to your audience.

• Customized Event Swag – Who doesn't love freebies? Offer sponsors the opportunity to create customized event swag. Branded goodies like tote bags, water bottles, or even quirky merchandise become walking advertisements for sponsors. Attendees leave with cool swag, and sponsors enjoy extended brand visibility.

• Exclusive VIP Experiences – Roll out the red carpet for sponsors with exclusive VIP experiences. Whether it's a special meet-and-greet with performers or a backstage tour, sponsors get the VIP treatment. It's an attractive perk that adds a touch of glamour to their sponsorship.

• Content Collaboration Opportunities – Create win-win content collaborations. Allow sponsors to contribute valuable content – whether it's a workshop, a panel discussion, or a featured article in event materials. Sponsors position themselves as industry experts, and attendees gain valuable insights.

• Gamification with Sponsor Incentives – Who doesn't love a good game? Introduce gamification to your event with sponsor incentives. Encourage attendees to engage with sponsors through challenges, scavenger hunts, or exclusive giveaways. Sponsors enjoy increased foot traffic, and attendees have a blast.

• Make Sponsors Part Of The Main Act –  Integrate their logos into event entertainment – whether it's on-stage visuals, digital displays, or even in the performance itself. Sponsors become an integral part of the event's entertainment tapestry.

• Community Engagement Initiatives – Align your event with a cause and involve sponsors in community engagement initiatives. Whether it's a charity drive, a cleanup event, or a community workshop, sponsors contribute to a positive impact. It's not just about brand visibility; it's about making a difference together.

• Early Bird and Package Discounts – Everyone loves a good deal. Create early bird and package discounts for sponsors who commit early or opt for comprehensive packages. It's a win-win – sponsors save money, and your secure commitments well in advance.

"Remember, sponsorships are about building relationships, not just transactions. Focus on creating win-win partnerships that deliver value for both your event and your sponsors." - Chris Brogan, CEO of Ownerless Media Group (Source: Chris Brogan website)

Sponsorship Packages Examples For Events

Tech Innovation Expo Sponsorship Package

TechXplore, an annual technology innovation expo, invites companies to showcase cutting-edge advancements. The sponsorship package emphasizes exposure to a tech-savvy audience and opportunities for industry networking.

From logo placement to exclusive speaking opportunities, TechXplore offers a range of benefits. Virtual and physical event exposure options ensure maximum reach. Innovation Partners receive special recognition, emphasizing a commitment to cutting-edge technology. 

What We Like

• Clearly outlined tiers with distinct benefits, from logo placement to speaking opportunities.
• Special recognition for Innovation Partners, highlighting a commitment to cutting-edge technology.
• Inclusion of virtual and physical event exposure options.

Health and Wellness Retreat Sponsorship Package                                           

ZenVibes Retreat offers a holistic wellness experience, promoting physical and mental well-being. Their sponsorship package targets businesses aligned with health and wellness, emphasizing the rejuvenating nature of the event.

Immerse yourself in ZenVibes Retreat's comprehensive wellness experience. Tailored for health and wellness businesses, the sponsorship package highlights the event's revitalizing essence. Sponsors gain an exclusive chance to engage with a health-conscious audience, emphasizing their dedication to holistic well-being.

What We Like

• Sponsorship categories tied to specific wellness activities (yoga, nutrition, mindfulness).
• Inclusive of customizable packages for tailored brand integration.
• Prominent display of sponsor logos on event merchandise.

Environmental Science Symposium Sponsorship Package

EarthSymposium brings together scientists, researchers, and activists to discuss pressing environmental issues. The sponsorship package aligns with the event's focus on sustainability and environmental consciousness.

The package includes eco-friendly practices and carbon offset initiatives, offering sponsors a meaningful opportunity to contribute to a greener future.

What We Like

• Categorization of sponsor benefits under themes like "Eco-Advocacy" and "Research Pioneer."
• Inclusion of eco-friendly practices and carbon offset initiatives for sponsors.
• Showcase of past sponsor success stories in promoting environmental causes.

eSports Championship Sponsorship Package

The CyberArena Championship is a premier eSports event attracting gaming enthusiasts globally. The sponsorship package is tailored to engage brands in the booming eSports industry, offering unique exposure to a tech-savvy and diverse audience.

What We Like

• Tiered sponsorships with clear delineation of benefits, such as logo placement and streaming ad slots.
• Virtual and in-person engagement options for sponsors to maximize reach.
• Highlighting potential for product placement and virtual booth experiences.

Wrap Up!

Getting the best and in time sponsors for your event are highly triggered by the sponsorship packages you are offering. Designing an attractive and presentable package means you have more chances to sell the slots faster. All you need is to consider your event them, sponsor’s interests, and potential audience visiting the event. Sell the uniqueness of the even to get ultimate results.