Best Time for Webinar To Get Maximize Conversions In 2024

This is a question that successful event marketers and organizers always remember to ask! Addressing this concern ensures engaging and vibrant webinar sessions with enthusiastic attendees. It's important to note that poor attendee turnout for webinars is seldom due to a lack of effort on their part. Instead, it's an opportunity to strategize and find better ways to captivate the audience. As an event organizer, manager, and marketer you are putting in the time, effort, resources, and finance into making your webinar a success.

With the right marketing efforts, a targeted audience, and a team of expert participants and panelists, your webinars are well-equipped for success.

This naturally leads you to the question - “What Am I Doing Wrong”?

Well here’s a little reassurance. You have chosen the right event type to meet and surpass your event goals. Webinars have gained traction since the pandemic and since then these types of virtual events are gaining a lot of importance. So much so that 58% of B2B marketers use webinars in their strategy. These offer great ROIs, with an average conversion of 5-8% of viewers into buyers.

So you have chosen a popular mode of virtual events which often sees many takers. So why is this mode not working out for you? If you are wondering this then the answer lies in a question you haven’t been asking  “When Is The Best Time To Host My Webinar?

Timing It Right: Best Time To Do A Webinar

Your inner skeptic must be wondering if there exists the best day to hold a webinar. After all, there is no one-solution-fits-all formula at play. Especially considering workforce participation from different industries and countries. Here it's integral to keep in mind that the best day and time for webinars is derived by studying the similarities in the work culture of people across industries, fields, and continents. Based on this analysis, it’s safe to conclude that there does exist the best day of the week to host a webinar and the best time to host a webinar. What Are These? Read On To Find Out.

Here Is The Best Day of the Week to Host a Webinar

As per data, 28% of webinars are held on Thursdays and it's safe to say this is one of the best days for webinars.  This is across countries and industries. Let’s break down why mid-week webinars receive more traction and a better attendee turnout.

• Skip Mondays - Long to-do lists, review meetings and weekly plans are what Mondays are made of. Add to this Monday blues and it's highly unlikely that people want to attend a webinar. Turnout on Mondays is low since most professionals prioritize meetings and project deadlines before webinars.
  

• Opt For Tuesdays - While Tuesday doesn’t rank high on the best days to hold a webinar, it’s not as bad as Monday. Turnout on Tuesdays is average or slightly below average.
  

• Consider Wednesdays - The midweek is the sweet spot for webinar attendee turnout. The reason is that key meetings and weekly plans have been completed and headway has been made on crucial projects. This allows professionals to carve out time in their schedules to attend webinars. So if your Thursdays aren’t available, you can always choose Wednesday as the best time for webinar.
  

• Pick Thursdays - Capture the ‘Golden Hour’ by scheduling your webinars for Thursdays. Working professionals aren’t under pressure and yet haven’t stepped into the weekend mood. So you can leverage this mind space and host your webinar on one of the best days of the week for webinars.
  

• Avoid Fridays - The weekend mood has set in and there is no coming back from it. People prefer having relaxed Fridays. They aren’t in the mind space to partake in learning sessions after the mental and physical exhaustion of another week.
  

Goes without saying that weekends are a big no-no. On average, all webinars are held on Tuesdays, Wednesdays, and Thursdays. So stick to tried and tested methods and consider these to be the best days for webinars.

The Best Webinar Times For Better Attendance

Now that you have an understanding of the best days for webinars, it’s time to deep dive into the best time to host a webinar. This one is slightly trickier especially if your webinar audience comprises of registrants from across the world. You need to consider different time zones and ensure the timing is viable for all to attend.  As per multiple surveys, hosting a webinar between 10:00 AM to 12:00 PM often constitutes as best time to host a webinar. So you can invite your guests by keeping in mind these timings.

Avoid Before 10:00 AM	Avoid After 12:00 PM
The reason that anytime before 10:00 AM is not considered the best time for a webinar is that people are settling in for the day. Organizations often have review meetings so that hour between 9:00 AM to 10:00 AM is blocked.	It’s advisable to conclude your webinar before 12:00 PM. This hour is often designated as the 'lunch hour' at most organizations. This leads to restlessness in attendees who are looking forward to the break and will likely cause them to disengage completely.

As per data, 16% of registrants confirm that 11:00 AM is the best time to host a webinar. So scheduling your webinar at this time can ensure great turnouts.

Keeping The Chatter Alive - Best Time To Host A Webinar, Every Time!

The right timing is a key aspect of improving webinar attendance and ensuring you meet your event goals. Yet we want you to achieve consistent success and not just host a ‘one-time wonder’. To enable this, we are sharing tricks that can help you host a successful webinar, every time.

The key to this understanding is to ensure that your attendees take away a good experience. This in turn ensures a recurring pool of registrants and great word-of-mouth marketing. You can do this by:

1) Offering On Demand and Recorded Sessions - Despite their best efforts, attendees may sometimes find it difficult to attend events. Instead of excluding this percentage, it's better to further incentivize them by offering access to recorded sessions.

You can even offer on-demand links by requesting emails from guests. An added benefit of having attendee emails is it adds to your sales database. These allowances let your attendees know that you understand their schedules and make provisions for them. So even if they miss your best time for webinar, they can derive value from sessions.

2) Leverage Analytics - Data is your most powerful tool when it comes to identifying the best day and time for webinars. Insights on attendee registrations, turnouts, and engagement are all available on event management apps. Investing in apps like Eventify will further improve your ROI for all events, not just webinars.

Utilize the power of tech to further optimize the best day of the week for webinars and the best time for webinars for your industry and target audience.

3) Send Notifications - This doesn’t mean you spam your attendees with multiple notifications. Instead, send notifications at regular intervals. This helps registrants remember their commitment and encourages professionals to sign up.

Also, don’t hold back from sharing notifications till the day of the webinar - since data suggests that 29% of people register on the day of the webinar and 59% of all registrations happen less than a week prior to the event. So notifications can be a powerful tool to aid in the process.

4) Invest in Tech - The key to hosting virtual webinars is developing a strong ecosystem of tools and resources. Ensure your webinar hosting platform can support large volumes of guests, test the software prior to a session, and enable strong internet connectivity to reduce technical glitches. All these hygiene checks can help you offer a seamless experience.

5) Improve Engagement - Webinars aren't monologues! Your attendees are curious and want to be informed and so including interactive sessions within your webinar can prove to be beneficial. For instance, 90% of participants seek Q&A sessions at the end of webinars. These engagement activities also up your retention metric during the webinar since up to 66% of people tend to leave webinars early. You want to avoid this by involving your attendees.

Webinar Myth Buster - Event organizers and event marketers often assume that shorter webinars correlate to higher attendance. This is a myth. On average most participants enjoy 45-60 minute webinars. This is ample time to cover a topic without boredom setting in.

Leveraging The Best Day And Time for Webinars With Eventify

Reading about the process of hosting a webinar must have told you about the multiple logistics involved. Identifying the target audience, identifying the best day and time for a webinar that works for them, sending notifications, managing RSVPs, testing technology, recording sessions, and offering links to participants - these are just some of the aspects you need to consider when hosting events.

Managing all these without the right application can be a nightmare. A mismanaged webinar can cost you your credibility and attendee turnout.

To avoid these and to host a successful webinar invest in Eventify - an end-to-end solution that covers all the key aspects of hosting your webinar. You can schedule a free demo with the team in less than a minute. Click here to improve your webinar success rates.

Frequently Asked Questions

What Is The Best Time For Webinars In 2023?

The best time for webinars in 2023 is universally considered to be between 10:00 AM to 12:00 PM. This is a sweet spot when professionals around the world have the availability to take out time for a 60-minute webinar session. But make sure to coincide this time with best day of the week for webinars which are considered to be Thursdays. If this day is unavailable to you then you can choose the other best days to host a webinar which are Tuesdays and Wednesdays.

What Is The Average Time For A Webinar?

Most organizers, marketers, and attendees host 45 minutes to 60-minute-long webinars. This time is enough to cover all key points and also ensure attendees remain attentive. Anything longer than 60 minutes should be avoided since most professionals can’t allot more hours to webinars during weekdays.

When is The Best Time To Host A Virtual Event?

The best time to host a virtual event like a webinar is in the morning. Research suggests that 11:00 AM to 12:00 PM has proven to be a great time for hosting webinars. It is during these hours that professionals have available slots in their daily schedules. Often the first few hours of a workday involve meetings and internal follow-ups which act as a deterrent when it comes to hosting a webinar.