Importance of Post Event Analytics
Do you remember the times when you had evaluation classes in school where you had to give in your feedback about everything? Well I had it in my school. Its purpose is to make judgments about a program, to improve its effectiveness, and/or to inform programming decisions.
You need evaluation to get an insight of things, to improve and do better in the future. You need evaluation for everything. It can be as simple as baking a cake and then evaluating the whole process to know the ups and downs. Similarly if you are an event manager, evaluating your event is very crucial.
After the event, evaluation is usually overlooked. Evaluation, on the other hand, provides the organisation with a variety of perspectives gained from event management. The event planners can learn from their experience and gain a better understanding of operational success, among other things, from the evaluation session.
Post event evaluation can be necessary for the following reasons:
- To find out if the event met its predetermined, measurable objectives.
- To guarantee that the event exceeded all of the participants’ expectations.
- To gather information that will aid in the improvement of sales and marketing strategy, logistics, and scheduling, as well as other events.
- To see if your audience’s awareness and perception of your brand has improved.
There are several ways to assess the success of your event. Here are the best ways to evaluate your event.
It’s important to track the performance of your event. You can get valuable feedback through Live QA, Live Polls, Surveys and Ratings. You can get valuable knowledge about how your event went. Whether it was a win-win or there’s scope for more. Remember, be all hands for constructive criticism. It is good to know both sides of a coin. You’ll know what went wrong and which are the areas where you can pat yourself.
- Calculating Return On Investment (ROI)
Don’t stop at brand recognition. Consider allowing event attendees to buy your product or service on the spot, or offering them a limited-time offer to entice them to buy soon after the event. To track every transaction and calculate the event’s ROI, use offer codes or event sales data.
- Return on Objectives (ROO)
Your company’s brand image is one component that will continue to draw potential clients during and after an event. Many factors can have a significant impact on your image. Your brand ambassadors are the most crucial people who will make the initial impression on potential customers.
Use social media to the fullest. It is an important marketing strategy tip. You can later on compare how much your event reached to the targeted audience.
End the post event evaluation by chalking out the good and bad. This result can lead to solutions that increase satisfaction and decrease dissatisfaction. Pen down all the recommendations and try incorporating them in your next event. I’m sure this way all your events are going to be a hit!