Eventify's Flat-Rate Ticketing Model: Maximizing ROI for Event Organizers

The Dominance of Ticket Sales

In the world of professional event organization, ticket sales reign supreme as the primary revenue source for B2B conferences and events.

The Global Landscape

A recent global study revealed that ticket sales account for over 65% of the total revenue generated by nearly half of all events. In contrast, contributions from sources like sponsorships and food & beverage sales often hover around the 20% mark.

The Challenge of Ticketing Fees

It's no surprise, then, that event organizers prioritize connecting with new attendees and ensuring seamless access to event tickets. As this demand continues to rise, the need for event management platforms that facilitate online ticket sales has become increasingly apparent.

The Ticketing Fee Conundrum

However, there's a significant roadblock along this path – the prevailing model of ticketing fees imposed by most event management portals. These platforms commonly charge a percentage fee per ticket, particularly for business events and conferences.

Calculating the Impact

Let's take a practical example to illustrate the impact of this fee structure. Imagine a conference in Chicago with ticket prices set at $150, and 500 tickets to be sold. If a 3% ticketing fee is applied, the gross revenue amounts to $75,000. However, the organizer's earnings are reduced to just $70,425 after accounting for ticketing fees and payment gateway charges (usually associated with platforms like Stripe).

The Need for a Better Solution

While payment gateway fees are unavoidable, the burning question remains: Is there a way to eliminate the burden of percentage-based fees on online event ticket sales, thereby increasing ROI?

Eventify: A Solution for Event Organizers

The answer lies in Eventify, which offers a flat-rate pricing model designed to empower event organizers to earn more and save more.

A Comprehensive Event Management Platform

Eventify is a comprehensive B2B event management platform equipped with a fully customized event app builder and event website builder. More importantly, it serves as a cost-effective and efficient event ticketing platform, where you pay only $1 per ticket instead of surrendering a percentage of your earnings.

Illustrating the Advantages

Let's delve into an example to highlight the advantages of Eventify's flat-rate ticketing fees. Once again, consider an event with 500 tickets priced at $150 each, resulting in gross proceeds of $75,000. Assuming Stripe as the payment gateway, the payment gateway fees remain at around $2,323. Now, let's compare Eventify with Platform A, which charges a 3% per ticket fee.

Eventify in Action

On Platform A, the total ticketing fee the organizer must pay is $2,250. Add the $2,323 Stripe payment fees, and the total fees amount to $4,573. Consequently, the organizer's earnings drop to $70,427.

Eventify's Superior Performance

Now, let's evaluate Eventify's performance. The Stripe payment fees remain at $2,323. However, the ticketing fee is a flat $1 per ticket, totaling $500. This brings the total fees payable to $2,323 + $500 = $2,823. As a result, the organizer's earnings increase to $72,177, nearly 2.5% more than what Platform A offers. This comparison demonstrates that, even for relatively small events (with just 500 tickets), Eventify's $1 per ticket flat-rate fee yields significantly higher earnings than platforms that charge percentages.

Beyond Savings: Additional Benefits

Eventify's flat-rate ticketing fee structure offers several additional advantages beyond greater savings and earnings.

Accurate Revenue Models

It allows organizers to develop more accurate and well-rounded revenue models for their events. With predictable fees, organizers can project total expenses, resulting in precise estimates of net revenue. In contrast, percentage-based fees lead to revenue uncertainty, as fluctuations arise from variations in ticket sales.

Complete Transparency

Eventify stands apart from other digital event platforms by prioritizing the ROI of event organizers over excessive fees.

A Unique Proposition

Unlike platforms that engage in price gouging, Eventify ensures that your hard-earned money stays where it belongs – in your pocket. Furthermore, Eventify provides complete transparency, enabling event planners to calculate costs in advance and incorporate the flat-rate pricing structure into their marketing communications.

Avoiding the Pitfalls of Inflation

In a world where no one likes to pay more, inflating ticket prices to pass on fees to attendees is not a wise strategy. Such practices often result in lower sales, reduced attendance, and financial setbacks. It's akin to cart abandonment in e-commerce – you may have a potential customer, but the sale doesn't materialize.

Embrace Eventify's Flat-Rate Model

To recap, transitioning from percentage-based ticketing fees to Eventify's flat-rate model offers several advantages:

1. Nominal per-ticket fee ($1).

2. Greater earnings and savings (higher ROI).

3. Predictable costs (upfront payments).

4. Unique selling proposition for event marketing and promotions.

5. Unlimited ticketing.

6. Total fees capped for large events.

It's time to break free from platforms that burden you with hefty percentage-based ticketing fees and start paying a flat rate for event ticketing. Why pay more when a platform with lower fees and enhanced features is readily available? Say goodbye to percentage-based ticketing fees, and embrace Eventify's flat-rate model – it's not just different, it's undeniably better.