Driving Success at Amref Events Through Eventify’s App Solution

Problem Statement

Amref Health Africa, a leading health development organization in Africa, was facing significant challenges in managing their events, particularly large conferences like the African Health Agenda International Conference (AHAIC). With thousands of attendees, diverse speakers, exhibitors, and a complex event schedule, the need for a more efficient, engaging, and seamless event experience became paramount. Key pain points included:

1. Engagement and Networking: With numerous attendees, it was challenging for participants to connect with each other and engage meaningfully with the event's content.
2. Event Information Overload: Providing real-time event information such as schedules, speaker details, and exhibitor locations to attendees was cumbersome and not user-friendly.
3. Navigational Difficulties: Large-scale events like AHAIC involved complex venues, and attendees often struggled to find sessions, exhibitors, and key areas within the event space.
4. Keeping the Audience Informed: Real-time updates and notifications were crucial, especially when changes to schedules, speakers, or venue maps occurred. Traditional communication methods like email were not enough to keep attendees informed in an engaging way.

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Key Points

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When Amref Events team approached Eventify for a demo, they had several key requirements and expectations:

1. User-Friendly Interface: Amref wanted an intuitive mobile application that could be easily navigated by both tech-savvy and non-tech-savvy attendees.
2. Real-Time Updates: The ability to send instant push notifications for schedule changes, important announcements, or logistical updates was crucial for Amref.
3. Networking Capabilities: With attendees from all over the world, Amref needed an integrated networking feature that allowed people to find and connect with relevant professionals in the health sector.
4. Detailed Event Schedules and Speaker Information: Attendees needed quick access to detailed schedules, speaker profiles, session topics, and exhibitor listings.
5. Interactive Venue Maps: As AHAIC and similar conferences often span large convention centers, attendees needed a map feature to navigate easily through different halls and areas.
6. Community Engagement: Amref wanted a way to foster community interaction during the event, whether through social sharing features or live event discussions.
7. Customization and Branding: The app needed to be customizable to reflect Amref’s branding and align with the conference’s specific goals and themes.

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Looking for an engaging event app? Experience the effectiveness of multi-channel communication and access in-depth insights with Eventify. Download now or schedule a complimentary demo call today to explore its capabilities! 

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Solution

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1. Networking Matchmaking Tool: Eventify’s advanced matchmaking algorithm enabled attendees to connect based on shared interests, goals, and expertise. This tool allowed users to search for other participants by name, company, or session interests, facilitating meaningful connections and collaborations.
2. Event Schedules: The app provided a dynamic, real-time schedule with detailed session times, speaker information, and location details. Attendees could filter schedules by topics, speakers, or tracks, making it easier to plan their day.
3. Speaker and Exhibitor Profiles: Attendees had access to in-depth profiles of speakers, including session summaries, bio, and social media links. Exhibitor profiles allowed users to learn about the organizations showcasing at the event, view their booths, and access contact details for follow-up.
4. Interactive Maps: The event’s complex venue was simplified with interactive, geo-located maps. Attendees could easily navigate the conference space to find rooms, halls, exhibition booths, and other key locations.
5. Push Notifications and Real-Time Updates: Eventify’s push notification system kept attendees informed with instant updates regarding schedule changes, special announcements, or key events, all in real-time. This feature was crucial for maintaining smooth operations during large-scale events like AHAIC.
6. Social Integration: A built-in social feed allowed attendees to share their experiences, post updates, and interact with other participants through the app, fostering a sense of community throughout the event. The social wall also helped Amref amplify the conference’s reach through user-generated content.
7. Sponsor and Exhibitor Engagement: Eventify provided dedicated spaces for sponsors and exhibitors to highlight their offerings. Attendees could interact with these brands through the app, request more information, or schedule meetings, creating greater visibility for sponsors and exhibitors.
8. Comprehensive Event Guide: The app included an easy-to-access event guide that summarized key sessions, speakers, sponsors, exhibitors, and logistical details, making the event experience more seamless for attendees.

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Results

1. Enhanced Attendee Engagement: The networking tool facilitated meaningful connections, with more than 70% of attendees using the matchmaking feature to connect with relevant individuals. Feedback indicated that the networking experience was one of the most valued features of the event.
2. Streamlined Event Logistics: Real-time updates via push notifications ensured that attendees were always informed about schedule changes, new sessions, and important announcements. This reduced confusion and improved the overall experience.
3. Increased Attendee Satisfaction: The interactive maps and easy-to-access schedules made it easier for attendees to navigate the event space and attend sessions of interest, leading to a higher level of satisfaction with the event.
4. Improved Sponsor and Exhibitor Visibility: Sponsors and exhibitors were able to engage directly with attendees through the app, increasing their visibility and providing them with a more direct line to potential clients and partners.
5. Better Data Insights: Eventify’s analytics tools provided Amref with valuable insights into attendee behavior, popular sessions, networking trends, and engagement metrics. This data helped improve the event’s planning and execution for future conferences.
6. Positive Brand Perception: The app’s smooth performance and sleek design enhanced Amref’s brand perception, showcasing their commitment to innovation and quality in hosting world-class events.

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About The Company

Amref Health Africa is a leading non-governmental organization focused on improving health across Africa. Established in 1957, Amref works with communities, governments, and partners to address the continent's most pressing health challenges, including access to healthcare, maternal and child health, and infectious diseases. With a strong emphasis on innovation and community-led solutions, Amref delivers sustainable health programs across 35 African countries. Through its mission to provide quality healthcare, Amref seeks to build a healthier, more equitable future for all Africans.

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