Gulf Petrochemicals and Chemicals Association (GPCA) Event Management Challenges

Problem Statement

As the GPCA prepared for its flagship event, Gulf Petrochemicals Event 2023, the organization faced several challenges related to event management. The key issues revolved around the inadequate performance of the Event App, Lead Scanning system, and Floorplan. To address these concerns and enhance overall event experience, GPCA decided to explore alternative solutions.

Key Requirements

• During the call, clients highlighted concerns about the event app, citing issues such as a lack of user-friendly features, frequent glitches, challenges in navigating for accessing crucial event information, and limited functionality impacting participant engagement.
• The client also raised concerns about the lead scanning system, noting its outdated and inefficient nature in previous events. Attendees encountered challenges in seamlessly exchanging contact information and accessing post-event resources, leading to compromised reliability of lead data, which subsequently impacted follow-up communication.
• Lastly, the client expressed dissatisfaction with the floorplan design, highlighting its lack of intuitiveness, which posed challenges for attendees in locating booths and navigating the exhibition area. To address this, GPCA aimed to develop a more interactive and user-friendly floor plan to enhance overall visitor engagement.

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Solution Statement_‍

To overcome these challenges, GPCA decided to partner with Eventify, a leading event management platform known for its innovative solutions. Eventify proposed a comprehensive approach to address the specific concerns identified by GPCA.

Event App Enhancement:

• Eventify recommended a customized event app with an intuitive interface.
• Features such as real-time updates, interactive schedules, and a user-friendly layout were implemented to enhance attendee experience.
• Push notifications were introduced for timely announcements and reminders.

Lead Scanning System Upgrade:

• Eventify introduced a state-of-the-art lead scanning system that utilized QR code technology for seamless data exchange.
• The new system ensured accurate lead data collection and simplified the process of sharing contact information among attendees.

Interactive Floorplan:

• Eventify designed an interactive floorplan with enhanced navigation features.
• Attendees could easily locate exhibitor booths, access additional information, and plan their visit efficiently.

Result

The implementation of Eventify's solutions resulted in a significant improvement in the overall event experience for GPCA and its attendees.

Enhanced Attendee Engagement: The updated event app led to increased attendee engagement, with users finding it easier to access information and connect with fellow participants.

Improved Lead Data Accuracy: The upgraded lead scanning system ensured the collection of accurate and reliable data, facilitating more effective post-event communication and follow-up.

Streamlined Navigation: The interactive floorplan contributed to a smoother navigation experience, allowing attendees to explore the exhibition area effortlessly.

By addressing the challenges in event app functionality, lead scanning, and floor plan design, GPCA successfully elevated the overall quality of Gulf Petrochemicals Event 2023, setting a new standard for future industry gatherings. The collaboration with Eventify showcased the importance of leveraging innovative event management solutions to enhance participant experiences and achieve organizational objectives.

About The Company

The Gulf Petrochemicals and Chemicals Association (GPCA) is a prominent industry organization that represents the interests of the petrochemical and chemical sectors in the Gulf region. With a mission to promote the growth and development of the industry, GPCA regularly organizes conferences, exhibitions, and events to facilitate networking and knowledge exchange among its members.

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